A converting landing page in Nigeria: 7 characteristics of a good converting landing page
Digital Marketing Apps for Nigerian businesses
Digital Marketing Apps for Nigerian businesses: Apps that can double your online sales
August 11, 2015
facebook marketing
Mistakes to avoid when using Facebook for your business
August 24, 2015
Show all

A converting landing page in Nigeria: 7 characteristics of a  good converting landing page

A converting landing page

A converting landing page is a page on your website in Nigeria, that highlights one specific product offering. This is the page you want people to land on when they are being directed from various media such as newsletters, social media, affiliate links, and others.

Basically, the goal of any converting landing page is to convert leads into sales. One of the things that I have realized is that some landing pages are confusing to the extent that when visitors come to the site, they do not know the exact action to take.

As a result, they don’t produce the intended outcome. This is a case where no landing page would be better than what these proprietors have developed.

A converting landing page in Nigeria

However, a landing page is a lot like a sales conversation. If you’ve done a really good job, you’ve awakened your prospect’s desire. But before you can close the deal, you still need to address any objections they might have.


Important Note: Are you ready to discover how to generate a steady stream of new customers and sales every day regardless of your products, price point and marketplace using digital marketing? or Are you ready to discover how to start and grow a high-profit Online Business and go from $0 to $1,000 to $10,000 monthly with a year? Then sign up for our FREE Digital Marketing Training below now 👇👇👇👇👇👇 and we will email you training lessons for FREE (You will receive 14 lessons by email, one per day.).

SIGN UP NOW 👆👆👆👆 - It is FREE only for a limited time.


Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

Sales copy. You need to write compelling sales copy that starts with your prospects problems and concerns, explains why your product is the solution and makes a compelling offer.

Sales copy is the text you use to persuade your readers to take a specific action. The ability to write irresistible sales copy is the most important marketing skill you can learn. Even for visual channels like YouTube you still need to write a compelling headline to get people to view your video.

Testimonials

A converting landing page in Nigeria

If there is one thing that can actually convince a prospect, it is testimonial. Testimonials on your landing page boost the credibility of your service or product. For instance, If a prospect doesn’t understand what your product or service, you’ve lost them.

For instance, If a prospect doesn’t understand what your product or service, you’ve lost them.

A landing page’s testimonials are one of its most important trust signals. An average prospect wants to know that they can trust the product or service. If they see a trustworthy testimonial, this goes a long way in showcasing your credibility.

If they see a trustworthy testimonial, this goes a long way in showcasing your credibility.

However, when using testimonials on your landing page, make sure you use the photos. Photos are very important to trust in testimonials.

It’s important that every featured testimonial be accompanied by a photo of a real person.use testimonials from real people, such as experts are great, but you may not need testimonials from these people. Choose testimonials from people who would be most relevant to your target audience.

It’s important that every featured testimonial be accompanied by a photo of a real person.use testimonials from real people, such as experts are great, but you may not need testimonials from these people Click To Tweet

Guarantee

sat-guaranteed

The landing page is supposed to have a sense of authenticity and credibility, that is where the guarantee comes in. Most of the people that will come to your landing page are obviously skeptical about your website. So, the best you can do is to remove that skepticism from their mind.

There are a thousand and one reasons why they can’t pull the trigger. Just do a trigger and motivate your prospects when they land to your website, promise to refund their money promptly if they are not satisfied.

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

Value proposition– Just like “explanation” that I mentioned earlier, your value proposition should be also be found and integrated amongst various elements. When it comes to your landing page, this element needs to have pride of place.

The value proposition basically answers the user’s question. Value proposition basically, is the service or feature intended to make a company or product attractive to customers.” When it comes to your landing page, your value proposition needs to answer the user’s question.

One of the best ways to advance your value proposition is through a list of benefits. The benefits, should be clearly focused on the users. It’s very easy to drift off the mark with benefits and always think about the user and how he or she will benefit and avoid laying emphasis about your company.

Call-to-Action– Ask yourself, What is that single action I want visitors in this page to take, as a result of reading my copy? CTA placement is a critical component of the landing page.

You can use multiple CTAs on a single landing page, positioning each one at the end of each discrete section of the landing page. You must have a clear call-to-action. It must also be positioned in a prominent place. I suggest the upper-right-hand corner of the page.

A converting landing page in Nigeria

Headline. A headline is where everything begins — interest, attention, and understanding. The headline is your first and most critical action of a landing page. Having a strong, compelling headline is an essential component of a converting landing page.

Nothing else on your page is more important than this. If they aren’t drawn in by the headline, they won’t see everything else. So be cautious about the headline.

Explanation– Explanation is very key, it should be an integral part of your landing page. The explanation you give on your landing page should be integrated with your headline, explaining your product or service, as well as benefit-oriented.

We make websites” is a functional explanation, but it lacks the user-focused orientation. To even make the explanation more compelling you could angle it towards the user to show them the value.

Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you, join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.

 


So, What do You do Next And Where do We go From Here?

I hope you enjoyed this blog post. I’m sure you got so much value and you are excited to implement and get your hands dirty on one or 2 of the things you read. You probably also have questions/ thoughts/ideas and more and want keep up the momentum.

You are lucky because you finally have found the ONLY step-by-step Digital Marketing Training Course that actually works where you will get 90% practical and 10% theoretical training with 1 year after-training support, coaching, and mentorship from experts with both local and international experience (the Best in the Business).

You will also earn 6 globally recognized international digital marketing certifications from Google, Facebook, Twitter, Bing by Microsoft and a Professional Diploma in Digital Marketing from Digital Marketing Skill Institute (After the course, you will be able to Work and Make Money from Anywhere in World with just a laptop and internet connection).

It is more than a course, you will be part of community of our students, successful digital marketers as well as our founder and our entire support team going along with you to help support you, network, open strategic partnerships and so on. You’ll never be left hanging when you need support the most.

With over 2,438 people trained and coached to succeed in the last 5 years, we are confident that you will succeed in any of the following:

👉 Grow your business sales and revenue faster.

👉 Get a well-paid job in the digital marketing field.

👉 Start and grow your digital marketing agency or a freelance business.

👉 Make more money in dollars as an affiliate marketer.

👉 Start a profitable online or eCommerce business.

We guarantee that if you implement what we teach you and use the resources and support we provide you consistently for 3 months immediately after the course, you will get results or we will give you a full refund with an additional $100 from our own money, just to say "sorry for wasting your time").

The best part is that you will learn Digital Marketing hands-on by implementing practical real-world live digital marketing campaigns yourself and start seeing real results even before you finish the course.

Here’s a special invitation just for our blog readers - Sign up to “unlock it,”and Save ₦150,000 Plus You Will Earn 6 globally recognized international digital marketing certifications and We Added 10 Bonuses Worth Over ₦960,000 For You To Enjoy For Free If You Secure Your Space in Our Digital Marketing Course.

This is just for readers like you but you have to make that decision to join the course today (we will email you course details), sign up below. We will also include our Course Brochure that talks about what you will get when you register for our course in comparison with other courses out there.

Don't just take our word for it, see what our students think of learning with us...