Content Marketing Budget 2016 for Nigerian Businesses
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December 23, 2015

Why am I stressing content marketing budget for 2016? The reasons are not really far fetched. Content marketing in Nigeria has become one of the most effective digital marketing strategies that you actually apply for your business to succeed.

Content marketing in Nigeria has become one of the most effective digital marketing strategies… Click To Tweet

The interesting part of this is that when you start ranking on Google, your website can continue ranking for a long period of time. Your competitors might be spending so much for paid search while you spend little or nothing.

Let us assume that you are planning to figure out your content marketing budget for 2016 for the first time in your business. What guidance do you have, what are the metrics that will actually guide you? (Read content marketing budget for 2016).


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Apart from the metrics that I had outlined, the following statistics will be of significance to you as well.  Check out the mind-blowing data that will also guide you in preparing your content marketing budget for 2016.

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