Its high time firms and companies in Nigeria start making preparations geared towards setting out a particular fixed sum of money for content marketing. At the moment, the year is actually coming to an end, and most firms are already preparing their budget for next year (2016).
Now, the importance of putting content marketing budget for 2016 into cognizance cannot be overemphasized.
Obviously, most companies do not have budget for content marketing which is very saddening, while some firms ponder on how much to be allotted to content marketing budget?, Other set of people might ask how much does content marketing cost?
You cannot benchmark traditional form of marketing with content marketing
There might be a lot of advantages attached to the traditional form of marketing which most Nigerian firms do derive, since most of them still stick to the traditional form of marketing. They spend much on billboard, television, and radio. Obviously, once a traditional campaign ends, it stops running for you, while content marketing continues to build trust and assurance. Obviously, these are the key mechanism of a long lasting business relationship.
Content is much more shareable. There is no way you can share TV advert, content can be shared several number of times. If you want to share your TV advert that means you should set out large amount of money for different television stations. Most firms that are well grounded on digital marketing share their blog posts, social media posts, online videos and many other pieces of online content. And this is like a chain reaction, for instance, when you post an interesting video on Facebook or Youtube, it goes viral within a short period of time.
Content is a business asset, experts have already termed it as the king, when it comes to digital marketing. Once a good content is published, your content becomes evergreen, in as much as it is worthy, it would last for a long period of time. On the other hand, once your traditional advertising campaign end, it ends. But content is always there.
Most content can be actually tailored to a specific audience and its consumption is limitless. Your content can also be tailored to specific parts of your sales focus. Instead of sending one particular message to all the audience, why not use content marketing which can be tailored to your specific audience and the system and channel in which they access information. In other words, your content can reach that same group and parse out individual nuisances, targeting them much more effectively. You can use content for detailed and in-depth communication with your audience.
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