Content Marketing Budget in Nigeria: Allocate your content marketing budget for 2016.
Doubling Your Sales in Nigeria: 5 effective sale method to doubling your sales online
September 18, 2015
Digital Marketing Training in Nigeria: Become a digital marketing professional at Digital Marketing Skill Institute
November 9, 2015

Its high time firms and companies in Nigeria start making preparations geared towards setting out a particular fixed sum of money for content marketing. At the moment, the year is actually coming to an end, and most firms are already preparing their budget for next year (2016).


Quick Question: Have you checked out our 10 top most valuable digital marketing resources to help you grow your business or career successfully using smart and proven digital marketing tactics and tools?

Click here to check it out. Let me know what you think. 🙂

And if you still need more help growing your business or career after accessing the resources, connect with me on LinkedIn and I will personally help you.


Now, the importance of putting content marketing budget for 2016 into cognizance cannot be overemphasized.

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

Obviously, most companies do not have budget for content marketing which is very saddening, while some firms ponder on how much to be allotted to content marketing budget?, Other set of people might ask how much does content marketing cost?

Most companies do not have budget for content marketing which is very saddening, while some… Click To Tweet

 



These are very critical questions; they are also tough as well. Be it as it may, the following are the tips that might help you abscond successfully from the puzzle:


Quick Question: Have you checked out our 10 top most valuable digital marketing resources to help you grow your business or career successfully using smart and proven digital marketing tactics and tools?

Click here to check it out. Let me know what you think. 🙂

And if you still need more help growing your business or career after accessing the resources, connect with me on LinkedIn and I will personally help you.


  • What sort of business are you into?
  • How much of your gross revenue do you spend on your advertising?
  • Do you have an in house team that can write your develop your entire contents, including your video, graphics, or multimedia etc.
  • How will this impact your overall marketing plan?
  • How long is your sales cycle?
  • What is the description of your product or service?
  • How much do you spend at the moment on advertising and marketing?
  • What is your average sale?
  • Is your brand new or trying to gain its footing?
  • Are you a well-known trademark?
  • Are you just starting a content marketing plan?
  • How much risk will this create?
  • How do you define achievements in your business?
  • What type of content do you find worthy of publishing and at what frequency?
MUST READ:  Episode 04: 6 Step Content Marketing Checklist

If you are able to attempt the aforementioned questions, you would be able to know the exact budget you set out for

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

You cannot benchmark traditional form of marketing with content marketing

  • There might be a lot of advantages attached to the traditional form of marketing which most Nigerian firms do derive, since most of them still stick to the traditional form of marketing. They spend much on billboard, television, and radio. Obviously, once a traditional campaign ends, it stops running for you, while content marketing continues to build trust and assurance. Obviously, these are the key mechanism of a long lasting business relationship.
  • Content is much more shareable. There is no way you can share TV advert, content can be shared several number of times. If you want to share your TV advert that means you should set out large amount of money for different television stations. Most firms that are well grounded on digital marketing share their blog posts, social media posts, online videos and many other pieces of online content. And this is like a chain reaction, for instance, when you post an interesting video on Facebook or Youtube, it goes viral within a short period of time.
  • Content is a business asset, experts have already termed it as the king, when it comes to digital marketing. Once a good content is published, your content becomes evergreen, in as much as it is worthy, it would last for a long period of time. On the other hand, once your traditional advertising campaign end, it ends. But content is always there.
  • Most content can be actually tailored to a specific audience and its consumption is limitless. Your content can also be tailored to specific parts of your sales focus. Instead of sending one particular message to all the audience, why not use content marketing which can be tailored to your specific audience and the system and channel in which they access information. In other words, your content can reach that same group and parse out individual nuisances, targeting them much more effectively. You can use content for detailed and in-depth communication with your audience.

Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you, join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.

MUST READ:  Content marketing in Nigeria: Embrace the key trends that will make your content thrilling on Nigeria blog

 

DO YOU WANT TO DOUBLE YOUR SALES AND MAKE MORE MONEY ONLINE?
Get 100% FREE access to our digital marketing strategies, tactics and tools that more than 17,500 people have already used to increase their sales and make more money online.
Do you want our resources and tools for FREE?
Yes, Email Me Resources
No Thanks!  I would rather not make more sales and money online
FREE Guide: How to build a profitable online business
Which email do you want us to email you our FREE Guide.
Send Me Now
You have nothing to lose, It is FREE!
close-link
FREE Resource: 17 ways to increase website traffic
Bonus: How I used affiliate marketing to make money from my website traffic

Email Me Now
Amazing! It is100% FREE
close-link