Content marketing strategy in Nigeria: 8 things you need to know about content marketing
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Content marketing strategy in Nigeria: 8 things you need to know about content marketing

In content marketing, we tend to practice the creation and distribution of valuable content to attract a target audience with the goal of inspiring actions of consumers, customers or prospects.

The customers  what will it require for your brand to fully embrace this technique?. Well, before you venture into content marketing, I have listed 8 thrilling facts about content marketing strategy in Nigeria.

Content marketing is a major lead generation machine

Companies with an active content on their blog tend to generate over 60 percent of more leads per month. This is because content provides consumers with a down-to-earth view of what a business is all about.



Another focal point here is that company blogs can quickly become a go-to resource for other people in the industry, assuming posts are always educational and relevant. Marketers can utilize the company blog to entice readers with calls-to-action and content offerings for lead capture.

Content marketing is about your products and services, but should not be 100%

 

Content marketing to a larger extent should be all about your products or the services you offer, but not 100 percent.

Content marketing to a larger extent should be all about your products or the services you… Click To Tweet

What is important in content should be the intrinsic value you are offering the customers and prospects, even if you are talking bout your products and services. If your content doesn’t have intrinsic value.

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If it can’t stand alone as something customers or readers actually WANT, you’re not thinking hard enough. Give yourself permission to make the insightful, bigger and quality content that is related to your business.

Content marketing provides valuable insights

 

Another thrilling fact about content is that there is always a valuable insight. When you post or publish good content, people are going to engage with it. Valuable insights from a content will always trigger curiosity amongst readers, sometimes, even go to the extent of sharing those contents. In the long run, other people will comment on such contents.

That is to say, the most desirable kind of engagement is a comment. Sometimes, the challenge of commenting is that you might see negative comments. For instance, a reader  can offer suggestions that could tear apart your work. But an experienced content developer will never see criticisms as negative.

Do not fall into that trap of not accepting criticism from your readers. Accept them and use it to guide better content creation in the future, sometimes the most valuable resource because it comes straight from the customers themselves.

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Content marketing is a relationship builder


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Content marketing is a flexible platform with multimedia capabilities to deliver information in a variety of formats, by implication reaching as many people as possible. Certainly, if content marketing strategies are executed properly real connections would be established, in the long run, build relationship with customers and prospects.

By continually providing value in an engaging manner, you are building a repertoire with your followers. The more interactive you are, the more responsive your audience will be. Always leverage your content as a source of discussion and establish your brand as the authority in the field.

 

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Content marketing is time-consuming

 

If something is time-consuming that means, you have to be consistent and committed in order to achieve results. Content marketing is time-consuming in the sense that it requires a lot of brainstorming and research, that is if you really want to develop good content. In order to create quality content and manage it properly, you really need to put forth the effort.

However, research, brainstorming and conversation are the catalysts for creativity. Once you have generated your concept, you need skilled professionals to produce your materials. For maximum effectiveness, you also just have to think about hiring skilled graphic designers, video producers, and web developers.

These professionals will add the artistic design and beauty to your content. Once your content is out in the public sphere, you will also need to develop it into a dynamic selling point.

Measuring the content marketing return on investment could be very difficult

 

Another thrilling fact, every content developer or anybody is that measuring content marketing Return on Investment (ROI) is not easy. Most of the discussions, surveys, amongst top industry stakeholders in the digital marketing sphere regarding content marketing show the ROI is not easy to measure.

The fact is that many businesses don’t really have a specific budget for content marketing and that is bad; the money often spent on content marketing are significant. Logically, you measure the impact and return using content marketing metrics and KPIs. Otherwise, it’s difficult to make the case.

Further to buttress this point. Content marketing is a great conversion tool, but it is dependent on the target audience. Just because a person enjoyed your blog article on landscaping, there’s no guarantee that they’ll buy your products or services.

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It can be risky to spend a lot of hours developing content only to have it fall short of producing any kind of ROI. This is just a risk that content marketers must accept in this profession. The secret is to believe in your abilities to produce actions through the quality of your content.

 

 

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