If there is something that should precipitate digital marketing decisions in Nigeria, it should be statistics. With reliable statistics at your disposal, making informed decisions in business becomes easier.
What is required of you should be proper analyses of those data. On the other hand, if at all you are not leveraging on the available statistics, the chances of laying out effective digital marketing strategies become very slim.
For 2016, it’s going to be a market for all, only those businesses with strategic decisions would be able to stay ahead of their competitors and one of the ways that can happen is by taking a critical look at some big data in the digital marketing industry; hence, the reasons for coming with some thrilling statistics as been compiled by CMO Council:
Marketing professionals are 50% more likely than consumers to like a brand on Facebook, 400% more likely to follow brands on Twitter, 100% more likely to make a purchase as a result of seeing something on Facebook, and 150% more likely to make a purchase as a result of a tweet. February 2015
On average, 60% of a marketers’ time is devoted to digital marketing activities, fuelling demand for digital marketing skills. November 2015
83% of consumers reported that they have had a “bad experience with social media marketing.” February 2015
Pinterest grabs 41% of the ecommerce traffic compared to Facebook’s 37%. Food is the top category of content on Pinterest with 57% of its user base sharing food-related content. February 2015
16% of marketers plan to increase efforts on Pinterest in 2015. February 2015
Maximillion surveyed event organizers about how they use social media for their jobs, and 75% said it was “very important” to use social for event promotion. Facebook was the most popular channel for doing so, at 78%, followed by Twitter (56%) and LinkedIn (49%) June 2015
95% of brands tweet. 82% of brands tweet 1-6 time per day. 48% of brands replied to at least one tweet per day. 68% of brand Tweets are @replies. March 2015
In 2014, 55% of tweets sent contained a photo and accounted for 57% of all engagement.31% of tweets sent contained a link yet were responsible for 26% of @replies, retweets and favorites from brands. 5 billion Vine loops per day according to Twitter. March 2015
There are over 1.39 billion monthly active Facebook users worldwide. 890 million users log on daily. February 2015
Every 60 seconds on Facebook, 510 comments are posts, 293,000 statuses are updated and 136,000 photos are uploaded. February 2015
American companies have the largest subscriber databases with an average of over 500,000 subscribers on their email lists. January 2015
Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. January 2015
The majority of marketers (59%) are using social media for 6 hours or more each week. January 2015
71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook. November 2014
The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. December 2014
Twitter traffic achieves a higher conversion rate (2.17%) than the average for all channels combined (1.6%) including organic and paid search. Using Twitter during fundraising events can result in 10 times more money raised online. November 2014.
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