Top 8 Reasons Why Our Clients Hire Us
We get great results.Other agencies focus on social likes, followers, traffic alone and not revenue, but we increase revenue using our advance digital marketing strategy and techniques. We believe every digital marketing campaigns should be directly linked to your revenue and not just numbers of social likes, followers and traffic. We know how to avoid the money-sucking problems that ruin most digital marketing campaigns and make you more money.
We have real hands-on experience.We have truly been around the block and we get our hands dirty. We have also made countless mistakes along the way. We have generated over 10,000,000 Website Traffic and ran over 1,300 Digital Marketing Test. We have sent over 1,000,000 Email Marketing Campaigns and we have achieved over 5,000,000 Social Engagement.
We work with clients worldwide.So far we’ve worked with clients in more than 5 countries (Nigeria, Kenya, Ghana, Gambia, United Kingdom, United States and so on). This means we understand the practical (and sometimes political) issues with developing and implementing a successful digital marketing strategy. We believe in thinking Global but acting local because every country has its own culture that directly impact their marketing.
We practice what we preach.This is evident in how we market our business strictly using digital marketing channels. Most agencies want to promote your business digitally but cannot even market their own business digitally - so the question is how will they be able market your business digitally and drive result when they can't do it for their own business?
We are leading authorities on digital marketing.We are regular speakers at events on digital marketing and we write for both National and International Media on digital marketing. Our work has been featured in Punch, The Guardian, BusinessDay, Thisday, Inside Watch Africa, EducationUK, iAfrikan and many more
We understand the essentials.We have worked hard to learn every facet of Digital marketing. We have excelled in all of them, from driving ready to buy website traffic to converting the traffic to paying customers, to retaining and driving referral customers, and beyond. We have done it all and we want to help you have success in these areas too!
We know the success formulas.If we knew just a little about all things digital marketing, that wouldn’t help you much. Therefore, we go deep. Every day we make time to keep learning. It’s to ensure we know the best possible practices for every single aspect of marketing online. Along the way, we have discovered success formulas for every single aspect of digital marketing.
We have the leverage.A lot of the time, it’s not just what you know, it’s who you know. Thankfully, we are affiliated to the most powerful movers and shakers in the digital marketing tool industry. However, we are able to recommend the best digital marketing tools and resources at an amazingly exclusive price.
Just to mention a few of our clients:
Get the Help You Need To Succeed
We offer a digital marketing transformation service where we have a tailored digital marketing strategic session - we focus on reviewing your current digital marketing activities and that of your competitors.
Then, we come up with a digital marketing strategy and action plan for your organisation that will increase your sales, brand awareness, customer base and retention.
It does not stop there, we will train your team on implementing the strategy to ensure results and we will show you how to measure your progress and optimize for greater result.
We do not compete with agencies or your in-house digital marketing team, we make them better.
We provide a combination of strategy, implementation and training.. The idea is to give you the skills and expertise to ultimately understand your digital marketing campaigns at a high level, so your team can effectively manage your digital marketing campaign to drive off-the-chart results.
Most corporate digital marketing team lack the skills they need to make great decisions about their digital marketing activities especially when working with digital marketing agencies.
Digital marketing is not easy, competition is tough, with many digital marketing tools and techniques to choose from, so you need to make the smart digital marketing choices in other to save time and money while increasing your returns.
To compete, we believe that a strategically planned approach and a well knowledge team is essential.
Get Better Value From Agencies And Your Marketing
Chances are that you will need to work with an agency to implement your digital marketing campaign, however, they focus on traffic, not revenue.
Social likes, followers, traffic and rankings are great, but if those visitors, likes or followers don’t convert into actual customers or leads, it doesn’t matter.
Think about this as well, it is very easy to buy likes or impressions so, most agencies will always show you the numbers but then you have no customers or even a chance of making a sales.
Specifically, we will focus on how your digital marketing campaign can drive you maximum revenue, not just traffic. This is because if those visitors don’t convert into actual customers or leads, it doesn’t matter.
If you and your team do not understand digital marketing, you will waste a lot of money and time. You will also be vulnerable to being billed far more than you should need to pay by agencies.
For example, you can be billed for an advert placement online that will not drive you any return on investment or you get a fake budget spend report at the end of the campaign or simply spending a lot of time and money on digital marketing activities that will not drive you any return on investment (ROI).
Most of our clients come to us after they have experienced one or more of this issues, we strongly recommend this digital marketing transformation service with you and your team involved to avoid this issues and more, it will give you a clear road map to a better brand awareness and revenue growth online for your company.
You will avoid costly mistakes and save a lot of time and money.
We become your “Digital Marketing Consultant” working alongside your team. This way, we don't just grow your business, we develop your in-house capability by training your staff "on the job."
Build a new team or train existing team
Grow your customer base and sales
Drive more returning and referral customers.
The value proposition is that we will save you a lot of time and money from being wasted on the wrong actions. Recently, we saved a company from wasting over 15 million Naira on taking the wrong action and wasting a lot of time.
We saved a company over ₦15 million.
We were hired by a PLC (as you would imagine, we can not say the company name because of a signed non-disclosure agreement) for our digital marketing team transformation consulting service. During the strategic session, they immediately realized what they where doing wrong and wished they had hired us earlier.
They had hired an agency to run a digital marketing campaign with a budget of ₦5 million for 3 month and they got great numbers (over 50,000 website visitors, huge increase in social like and followers) but the campaign did not result into any sales.
The agency then advised them to increase their budget to ₦15 million if they want to see sales because their industry is a hard sell. Using the formula of more traffic = more sales.
After the strategic session, they implemented our actionable strategic plan we gave them and with a budget of 3 million Naira for a campaign period of 3 months they where able to drive over 10,000 qualified leads with 18.7% sales conversion.
They increased their sales revenue with a lower budget within a short period of time.
Key Things to Note
If they had hired us earlier they won't have spent ₦5 million and wasted 3 months doing the wrong thing.
If they did not hire us, they would have spent ₦15 million or more on the wrong action.
We will identify your missing digital marketing opportunities and find a quick fix to them. The key value preposition is that this level of service is tailored to solve your company's digital marketing challenges and after the session you will have a clear road map to a better brand awareness as well as customer acquisition and retention for your company. We will also train you on the implementation of the strategy to ensure you achieve the desired results.
Without the right strategy, you can easily get over a billion impressions on your Ads, but if your advert doesn't convert to customers or leads. You’ll make NO money but LOSE a lot of money because advertising is not cheap.
Here are the 7 key areas we cover to make you succeed:
Audit and Competition ResearchWe will audit your digital marketing activities and perform a research of your competitors to uncover what they are doing right or wrong then we will develop a strategy that will outperform your competitors. We will then train you and your team on how to audit and research your competitors for ongoing analysis and improving your campaign.
AnalyticsWe will define key performance indicators for your campaign and then we will train you and your team on analytics tools and how to understand and interpret the analytical data to improve campaign return on investment (ROI).
Conversion Rate OptimisationWe will develop a strategy on how to turn your site visitors to customers and then train your team on what needs to be done to increase the number of site visitors that convert to customers.
Online Advertising and Website Traffic AcquisitionWe will develop a strategy to drive only ready to buy customers to your website from Display Ads, Mobile Ads, Social Media Ads (Facebook, Twitter, Instagram, LinkedIn Ads), Native Ads and Video Ads (YouTube Ads). Then we will train you and your team on how to implement, measure and optimize your online advertising campaign.
Search Engine Optimisation (SEO)We will develop a tailored SEO strategy that will include well researched search terms (keywords) that will drive you the most website traffic, sales and conversion. Then we will train you and your team on how to implement the strategy. This will ensure you are found on search engine when your customers are looking for you.
Blogging, Content and Social Media MarketingWe will develop blogging, content and social media marketing strategy that will attract, engage and convert your customers to new, returning and referral customers. We will then train you and your team on the implementation.
Email MarketingWe will develop an email marketing strategy that will engage your email list and increase open rates as well as sales conversion. Then we will train you and your team on how to effective execute a result driven email marketing campaign.
THIS IS REALLY IMPORTANT FOR YOUR BUSINESS...
As we work with businesses locally and internationally, we often see these problems when companies don't have a strategic plan or a structured process for managing digital marketing. We have seen so many wasted opportunities and problems when companies don’t have a strategic plan and well knowledge team. We will help you solve these problems:
- Lack of long-term strategic direction of how to use digital to support growth so you need a more clearly defined digital marketing strategy
- You won’t know your online market share and how to defend it.
- Existing and start-up competitors will gain market share.
- You don’t have a powerful online value proposition for your brand.
- You don’t know your online customers or insight well enough.
- You’re wasting money and time through wrong actions.
- You’re not optimising so the opportunity of online leads and sales is missed.
- You’re not agile enough to catch up or stay ahead.
YOU WILL GET ANSWERS
Think of this digital marketing team transformation strategy and implementation training service like a blueprint for a custom house. Just like building a house requires you plan out a lot of details prior to starting construction and then it requires skilled engineers to build the house. With digital marketing, there are a lot of details you need to get right and you need a skilled and well knowledge team if you are going to succeed. We will answer these questions:
What digital activity should take place to achieve your objectives Monthly?
How should you structure this activity to make best use of limited resources?
How do you maximise reach whist also driving engagement and the depth of consumer relationships?
You have a website, email and search marketing – but are you doing the right thing?
What’s working, what’s not, and how to change?
How do you get your websites, social, mobile, CRM and advertising channels all working together as a cohesive ecosystem?
Could you get better ROI, and at a lower cost?
How do you integrate traditional marketing with digital marketing to drive a good return on investment?
How do you execute activity efficiently making best use of agencies, partners and internal resource?
We know you may think that you can figure out this whole digital marketing thing on your own. Well, maybe you can. If you do, you're going to waste hundreds of hours along the way and maybe millions of money as well. Those are hours and money you could spend growing your business. Besides, think about all the customers you're losing while you are doing trial and error. This digital marketing strategic session will save you serious amounts of time and money from taking the wrong actions.