Effective SEO techniques help you get more potential customers to your website.Websites that have higher rankings (i.e. presented higher in the search results) are identified by a larger number of people, who will then visit that site. Ensure that you define your market first before engaging in SEO techniques.
Search engines have four functions of tracking, indexing, relevance, calculating and rankings, and the results are used.
For your business (product or services) to rank on search engine, you use your website and each of the pages on your website to achieve your goal. Search engines index all the information on your website so that searches can work more efficiently.
Important Note: Are you ready to discover how to generate a steady stream of new customers and sales every day regardless of your products, price point and marketplace using digital marketing? or Are you ready to discover how to start and grow a high-profit Online Business and go from $0 to $1,000 to $10,000 monthly with a year? Then sign up for our FREE Digital Marketing Training below now 👇👇👇👇👇👇 and we will email you training lessons for FREE (You will receive 14 lessons by email, one per day.).
SIGN UP NOW 👆👆👆👆 - It is FREE only for a limited time.
Search engines make these databases run by periodically crawls the Internet. Search engines use secret algorithms (mathematical formulas) for the value they place on elements such as input and output connections, keyword density and placement of words within the structure of the site, determine the influence of your SEO ranking.
The latest trend in search engines and probably the future of search is far from the search approach for keywords based on personalized search.
If a person clicks on certain search results, search engines like Google, Bing and others take this information to gather important trends and customize search results based on specific interests.
According to research, the majority of online consumers use a search engine to look for products, services or business information.
The majority of web traffic is driven by the following search engines: www.google.com (the most commonly used search engine); www.yahoo.com, www.MSN.com, and www.ask.com (Source: Rand Fishkin, Beginner’s Guide to SEO, 2006). Targeted visitors to your website are more likely to result in new customers and increased sales.
As a small business, your marketing budget is likely limited. However, there are some cost-effective SEO techniques that you should be aware of (e.g. editing your web pages to ensure you have good quality content and the right keywords).
These techniques will bring more people and the right kind of people (i.e. potential customers) to your website. Using effective SEO techniques can put your business on a more level playing field with larger companies.
By carefully considering your budget, timelines and your marketing need you can choose SEO techniques that will give you the most value for your money. SEO is a long-term process.
However, you can work towards improving your website’s ranking by taking small steps over a period of time. Get an easy to navigate website here.
Crawler-Based Search Engines
(e.g. Google and AltaVista)
Search engines are complex software applications that are automated to survey (“crawl” or “spider”) the Internet to find websites. A Search Engine crawler is also referred to as “robot” or “bot”.
Implications for SEO
These search engine ‘bots” generally index sites based on their content and links (i.e. how many websites link to your website). Therefore, quality and organization of content and link popularity are critical to optimizing your website. Changing the content of your web pages will affect the order you are listed in the search engine. The crawler will eventually detect changes in your website
(e.g. Yahoo Directory and Business.com)
Human-powered directories are directories that are compiled by human reviewers, who review, examine and evaluate short descriptions of websites provided by people who would like their websites listed online. Reviewers rate the content of submissions using criteria that are generally not known to the public
Implications for SEO
Changing your website will not automatically have an effect on how or whether your website is included in this type of search engine. For these type of search engines, you generally have to pay a fee to have your website reviewed by an editor before it is listed in the directory. Submission of websites to web directories is a possible SEO strategy as it can increase links to your website (i.e. link popularity).
* Note that many current search engines present both crawler-based results and human-powered listings. For example, Yahoo! provides both a crawler-based search engine and a directory service (searchable separately from the crawler-based search engine).
Crawler-based search engines consider many factors when indexing websites. Search engines are designed to try to find and rank the best websites (i.e. most usable, most informative, most credible).
One of the most important ways for a search engine to rank your site is to consider the number and quality of websites that link to your website. In addition to the number of websites that link to your website, a search engine might also consider the credibility of the website that is linked to your website.
A link from a trusted news source, for example, will carry more weight than a link from a spam site (i.e. low-quality website).
The exact methods used by crawler-based search engines on how they rate content for rankings is not public knowledge. In addition, these rules change over time. There are, however, some common techniques that can help you optimize your website to increase traffic to your site.
SEO involves a wide range of techniques, some of which you may be able to do yourself and others that will require web development expertise. Techniques include increasing links from other websites to your web pages, editing the content of the website, reorganizing the structure and organization of your website, and coding changes.
It also involves addressing problems that might prevent search engines from fully “crawling” a website. As was mentioned, one of the most critical ways to improve your website’s ranking in the search engine results pages is improving the number and quality of websites that link to your site.
Google PageRank is a system for ranking web pages used by the Google search engine. PageRank assesses the extent and quality of web pages that link to your web pages.
SIGN UP NOW 👆👆👆👆 - It is FREE only for a limited time.
Because Google is currently the most popular search engine worldwide, according to comScore Inc. (Press Release, June 2008), the ranking of your web pages received on Google PageRank will affect the number of visitors to your website.
Culled from: www.innovationpei.com/ebusiness
Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you, join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.
I hope you enjoyed this blog post. I’m sure you got so much value and you are excited to implement and get your hands dirty on one or 2 of the things you read. You probably also have questions/ thoughts/ideas and more and want keep up the momentum.
You are lucky because you finally have found the ONLY step-by-step Digital Marketing Training Course that actually works where you will get 90% practical and 10% theoretical training with 1 year after-training support, coaching, and mentorship from experts with both local and international experience (the Best in the Business).
You will also earn 6 globally recognized international digital marketing certifications from Google, Facebook, Twitter, Bing by Microsoft and a Professional Diploma in Digital Marketing from Digital Marketing Skill Institute (After the course, you will be able to Work and Make Money from Anywhere in World with just a laptop and internet connection).
It is more than a course, you will be part of community of our students, successful digital marketers as well as our founder and our entire support team going along with you to help support you, network, open strategic partnerships and so on. You’ll never be left hanging when you need support the most.
With over 2,438 people trained and coached to succeed in the last 5 years, we are confident that you will succeed in any of the following:
👉 Grow your business sales and revenue faster.
👉 Get a well-paid job in the digital marketing field.
👉 Start and grow your digital marketing agency or a freelance business.
👉 Make more money in dollars as an affiliate marketer.
👉 Start a profitable online or eCommerce business.
We guarantee that if you implement what we teach you and use the resources and support we provide you consistently for 3 months immediately after the course, you will get results or we will give you a full refund with an additional $100 from our own money, just to say "sorry for wasting your time").
The best part is that you will learn Digital Marketing hands-on by implementing practical real-world live digital marketing campaigns yourself and start seeing real results even before you finish the course.
Here’s a special invitation just for our blog readers - Sign up to “unlock it,”and Save ₦150,000 Plus You Will Earn 6 globally recognized international digital marketing certifications and We Added 10 Bonuses Worth Over ₦960,000 For You To Enjoy For Free If You Secure Your Space in Our Digital Marketing Course.
This is just for readers like you but you have to make that decision to join the course today (we will email you course details), sign up below. We will also include our Course Brochure that talks about what you will get when you register for our course in comparison with other courses out there.
Don't just take our word for it, see what our students think of learning with us...