E-mail Marketing: A Tool To Build Lifetime Customer Loyalty

A Tool To Build Lifetime Customer Loyalty And Trust


All businesses are required to communicate regularly with their clients or potential clients to build trust and lifetime customer loyalty. This usually means you need an email marketing tool that can help you scale your business.

We love Mailerlite.com because of it ability to ensure our emails get delivered into our subscribers inbox and the various features that helps us continually build, engage and convert our email list into loyal customers.

Mailerlite.com will be helpful if you need to send automated mails, create beautiful mobile responsive newsletters and send periodic emails to your email list, for little or nothing.

As you may know email marketing is the most effective marketing strategy in building customer trust and loyalty. Everyone reads their email at least 2 times daily making it an effective way to get across to your customers when they check their emails.

Think about it: Can you spend a day without checking your email?

Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display and social marketing.

Email Marketing is a must.

In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many.

Email Marketing drives referrals.

There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. Subscribers who share your emails are acting as brand advocates. Therefore, when a subscriber shares an email with friends, your brand gains more exposure and credibility.

Email Marketing increases brand awareness and allows you to sell more than once to the same customers.

With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal and returning customers.

Email Marketing is Very Easy

With absolutely zero technical skills you’ll soon be emailing newsletters that look professional and breathtakingly beautiful.

See how easy it is to use Mailerlite

Mailerlite.com is the best email tool out there, its the only tool that allows you to send 1-1000 emails for free. Mailerlite.com provides a easy and fun environment to send mails. Its  drag and drop template allows you design your very own email newsletter within minutes.

It also allows you to attach a photo or video within your newsletter, this will definitely improve your customer email experience. With Mailerlite.com  you design your emails to suite your brand style.

Email Marketing Successful Tips

Useful tip on how to set up a successful email campaign By Ilma Nausedaite, Marketing Director at mailerlite.com. Listen to her and learn how to develop a useful strategy that will transform your business. In this video she explains what it take to have a successful email marketing campaign, by building relationships with your customers which would lead to an increase in revenue.

Drag & Drop newsletter design templates

Mailerlite.com drag and drop feature are easy to use templates, you are able to select from a wide range of  pre-designed Templates this makes it easy for you to design your own newsletter without any knowledge of coding or design. Within minutes you are able to design and set-up your newsletter.

You Also Get Detailed Campaign Reports

Track everything: opens, clicks, unsubscribes, spam complaints, bounces, link activity, reading environment and much more with our reports.

With Mailerlite.com you know what your audience is interested in,click maps allows you to gain insight on how your audience is interacting with your mail.

 

Approval Process

Verification and authentication of domain & Email

Domain authentication allows Mailerlite.com  server to know that the email address you use to send emails is really yours. And for you, your email is less likely to bounce or end up in your readers’ spam boxes. This can sometimes be a bit of a hassle, but you only have to do this once and the benefits outweigh the costs.

 

Creating And Using Subscriber Groups

The subscribers section allows you to manage and segment your subscriber list.  One group has already been created for you and it contains the email address that you used to set up your account. Subscribers maybe a list of potential leads or actual clients.

Importing Subscribers

To import your list, click Subscribers. Now you can either add the subscribers to an already created group by clicking this green icon. With Mailerlite.com you allowed to add up to 1,000 subscribers for free. This is a quick and easy way to grow your own business.

Subscriber Management

Get organized! Upload your subscriber  and do not forget to segment your list, based on their interest and the level in your purchase funnel. Some leads need to be nurtured for awhile before you sale to them, while others who have been on your list longer probably already built a relationship with you.

 

Landing Pages

In online marketing, a landing page, sometimes known as a “lead capture page” or a “lander”, or a “destination page“,  this is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.

To create a landing page click Webforms. Add a new form and give it a name. Select a design template for your landing page and start adding your content. Choose the content blocks you need and adjust design settings. You can change the overall design settings or adjust styles of each individual content block. You can create a landing page free on Mailerlite.com to promote your product and service online.

Popup Forms

Popup subscribe forms are considered to be the most effective way to convert your website visitors to subscribers.

The popup form feature allows you to create beautiful popups that show up in a timed manner. Popups are a good way to get personal information of people who visit your website.

Email Autoresponder

With Mailerlite.com you create and schedule automated emails like welcome messages, birthday greetings, and other date-based campaigns.

RSS Campaigns

Automatically send new blog posts to your subscribers. Set it and forget it – MailerLite.com will take care of everything else. RSS allows you to share external materials, with RSS you can schedule your post and relax while the process is automated.

A/B Split Testing

Mailerlite.com  makes it possible for you to send two slightly different emails, see which performs better and automatically send the winning version to the rest of your subscribers

Send Test Emails

Mailerlite.com allows you send mail to yourself, this enables you see what your mail will look like before going out, Test message ensures your mail is exactly how you want it to look before going out, and allows you make various corrections before sending it out.

File Sharing

Mailerlite.com allows you share files to your subscriber list. With Mailerlite.com you can send two or more relevant documents to your subscribes this could be either through Newsletters, autoresponder,thank you pages and also in confirmation page.

Auto Resend Campaigns

Increase your open rate 30% by automatically resending your campaign to those recipients who didn’t open your first campaign or didn’t click any link.

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