Wondering how you can get free Instagram followers to generate awareness, drive conversion and build your business brand?
Look, not all social media platforms are the same, so don’t treat them all the same.
If you are struggling to build a following or finding it difficult to attain Instagram success for your business, then it’s probably because you’re committing some of the biggest Instagram mistakes.
I know a lot of people who engage in growing followership fraudulently.
To those people… All I will say is, “Don’t buy fake followers!”
This is a necessity! It may be easy to fall into the trap of paying some cheap fee to get a boost of 50,000 followers to make your Instagram look good, but what your real followers will pick up is the lack of engagement on your photos.
55,000 followers with 50 likes and 3 comments on each photo aren’t very convincing!
Also, Instagram these days have regular clean-ups of fake profiles and delete them, which then obviously reduces your followers count considerably in an instant.
So what’s the way forward?
In this article, you will learn some tips and tricks on how to utilise Instagram to build a culture, drive engagement and followers for your business.
Let’s get underway!
Having a good username is essential to having a successful Instagram profile. As well as the “username”, you also have a “name” section that must be utilised properly as well.Having a good username is essential to having a successful Instagram profile. Click To Tweet
A good idea for a business is to use your business name as the username if available, then use keywords relating to your niche in the name section.
You will definitely need to pay attention to your Instagram bio. Every time someone clicks on your account, your bio will be right in front of them and they will almost always read it.A well-written bio can be the reason a person decides to follow your page or go somewhere else. Click To Tweet
A well-written bio can be the reason a person decides to follow your page or go somewhere else. It should incorporate what your business is all about, how to get in contact with you/your business and any relevant hashtags relating to your business.
Be careful though, you have to make it short and sweet, the 150 characters get used up very quickly!
Another beautiful way to get more free Instagram followers is by doing this.
While it’s quick and easy to just repost other people’s photos and credit them, you do need to go to the effort of taking your own photos.
If you run a motivational page, make your own motivational photos.While it’s quick and easy to just repost other people's photos and credit them, you do need to go to the effort of taking your own photos. Click To Tweet
If you run a pool-cleaning business, take your own photos of the pools you have cleaned with a before and after photo.
If you’re an athlete, take action photos of you competing, training, etc.
A great website to use to make posts is canva.com. With Canva, you can’t make the posts on your phone, you have to do it from a computer and then email yourself the final post.
A good app to use is called Wordswag, which has a great selection of stock photos to use and a range of fonts/filters to play around with on whatever image you please.
Another two apps that we sometimes use to make photos is Instaquote and Piclab. It’s also good to occasionally consider buying stock photos from somewhere like Deposit Photos, as it has more range than the free photo databases on Wordswag.
You must watermark your own photos that you make/take. Not only will this help with people stealing your photos who don’t have your permission or don’t tag you in them, but they’re absolutely great for marketing.
When your content is re-posted by other Instagram users, your logo will pop up in the news-feeds of lots of users who aren’t yet following you. Even if the poster didn’t tag you in the photo, if they love the photo and see your watermark, there’s a greater chance they will find your page.
There are two types of watermarks that we recommend.
The first is an in-text watermark of your brand/individual name or Instagram username. This type of watermark is easy to blend into the picture without taking the attention away from the main subject matter.
The text watermark can be easily made in most quote making apps including Instaquote, Wordswag or Piclab. You can also adjust the transparency of the text in these apps.
The second type of watermark is of your logo. This stands out and is more professional, but takes some attention away from the photo. The app we like to use to put our watermark on images is Photomarkr, be sure to check it out!
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Even with high-quality photos that suit your niche, you will still need to write an enticing caption that builds a relationship with your audience.Sometimes ask questions to get a response in the comments from your followers. Click To Tweet
For instance, if you post a motivational quote, explain it in further detail and how it relates to your life/brand/product, etc.
Sometimes ask questions to get a response in the comments from your followers.
A general rule from our observations on Instagram is, it’s best to make about 80% of your content engaging, value for free posts while making the other 20% advertising and content relating to the selling of your products or services.
People don’t want constant ads on your page, even if they’re happy customers and enjoy your products. There are certain words and phrases you should always avoid not to sound too salesy.People don’t want constant ads on your page, even if they’re happy customers and enjoy your products. There are certain words and phrases you should always avoid not to sound too salesy. Click To Tweet
So be sure to repost photos from other people that are relevant to your niche or fun, along with your own content.
Your own photos can include behind the scenes, random fun pictures from your day, your own photos with a quote you made, or any other relevant content targeting your niche that isn’t asking anything from your followers, just providing value to them.
This way, potential customers or followers will find your account interesting and not salesy. And might consider following you.
Generally, most people are okay with you reposting their photos as long as you tag them in the photo and give them credit in your caption.Most people are okay with you reposting their photos as long as you tag them in the photo and give them credit in your caption. Click To Tweet
This is a great way to post more content, especially if you don’t have the time some days to create your own photos, but you saw content someone else posted within your niche.
And the truth is the more content you post, the higher chances that new followers might follow your business page.
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A great way to get engagement on your page is to ask your followers questions.A great way to get engagement on your page is to ask your followers questions. Click To Tweet
It can be as simple as asking what they are up to on the day, or something more specific like for example, a stock trading page asking its followers for the tip of the day and why.
Most of your followers would rather have you post at least three times a day instead of once or twice a week. Considering they are following you for your content, it only makes sense.
Not only will your current followers see your posts/brand more often, but you’ll also get more followers with more photos. You’ll end up with more likes, comments and on more tags.Most of your followers would rather have you post at least three times a day instead of once or twice a week. Considering they are following you for your content, it only makes sense. Click To Tweet
This means you’ll end up with more free followers because your photos are being seen by the followers of your followers more often!
Try and post at least 1 post early in the morning, one in the middle of the day and one at night. The idea is to spread your posts out to get as many followers as possible seeing your content throughout their day, wherever they are in the world.
Also, keep in mind time-zone differences.
It is essential when starting out that you use the 30 available hashtags. Yes, all 30 available per photo! Some may consider it spam to use all 30, but we don’t believe so, we strongly believe that in the early days of your Instagram page you need to get your brand out there with whatever hashtags people might search for especially when you are looking for followers desperately!
Although, you must make sure the hashtags are relevant to your brand and are used by others, by doing that you guarantee people will be searching those hashtags.You must make sure hashtags are relevant to your brand and are used by others, by doing that you guarantee people will be searching those hashtags. Click To Tweet
You can check how many times a hashtag has been used by clicking on a particular hashtag then looking at the top right corner where it says x,xxx,xxx posts.
We put 30 hashtags relevant to entrepreneurship in the first comment of our images.
Basically, as soon as you post your photo, paste the 30 hashtags (save the hashtags into your notes on your phone so you can easily copy and paste) into your first comment. They won’t be seen on the photo once you get a few comments from your followers.
This gives the impression of a cleaner caption with no spam hashtags and you still end up being seen in the feed of 30 different hashtags.
A great way to connect with your audience is to start a hashtag that is unique to your business allowing followers to further connect to your brand.A great way to connect with your audience is to start a hashtag that is unique to your business allowing followers to further connect to your brand. Click To Tweet
Even though they can tag you in photos they want you to see, followers want to be reassured that you will see their photos. So a promise of “use the hashtag #xyz for us to see the photos you want to be reposted!
You can tag up to 20 users on each photo you post.
A great idea in the early stages of your page is to have your photo appear in as many places as possible. To do this tag your photo with celebrities relevant to your niche.
As fans of these celebrities are likely to check the photos celebrities are tagged in, your page will get noticed more. Sometimes even the popular users you’ve tagged will see your photo and check out your page.As fans of these celebrities are likely to check the photos celebrities are tagged in, your page will get noticed more. Sometimes even the popular users you’ve tagged will see your photo and check out your page. Click To Tweet
But do your research first because each user has the option to either add photos that you’ve tagged them in automatically or manually. If a popular user has opted for manual, chances are they won’t bother going through and accepting your photo, making it a waste of a tag.
So be sure to check the profiles of potential users you want to tag, by checking their tagged photos and seeing if they automatically appear. With celebrities, you’ll get a feel of whether they are automatically accepting tags because people will be tagging them very frequently.
Sometimes with a bit of hard work, you get lucky and celebrities will either follow you back or repost your photos. This will obviously help your page and brand get awareness and free followers exponentially.
Another way to be seen by your target audience is by commenting on their photos, and on popular pages they will be visiting.
Try and comment on at least 20 photos a day with a genuine comment, it doesn’t take long. The idea of a genuine comment is basically it should not sound like it was copy and pasted.Try and comment on at least 20 photos a day with a genuine comment, it doesn’t take long. The idea of a genuine comment is basically it should not sound like it was copy and pasted. Click To Tweet
Make sure you tag them in your comment.
For example, you really want Chike or Chike’s followers to follow you because he is interested in nature photography, and you run a nature photography page.
An example of a genuine comment can be on his photo of Olumo rock in Ogun: “Breathtaking photo @jackie!
Your comment: Where in Ogun state was this taken? I’d love to visit there one day!
If Chike or one of his followers replies, be sure to reply again to build rapport with them. Simple as ABC!
Depending on your niche, a good idea can be to make more than one Instagram account to grow your brand quicker.
Having more than one account allows you to shoutout all your own accounts with each one, so they all grow at a faster rate.
Just because a person is following one of your accounts, doesn’t mean they will follow your second account. So using this tactic, you will reach a larger audience.Having more than one account allows you to shoutout all your own accounts with each one, so they all grow at a faster rate. Click To Tweet
For example, I have seen accounts in the fitness niche that have a variety of sub-niches for accounts all linking to the same website and all giving shoutouts to each other.
The sub-niches including mens bodybuilding, female fitness, diet/nutrition help/recipes, correct lifting form, and a funny gym photos account.
Another great way to get more followers and build rapport with your current followers is to run competitions on your Instagram page. ”
This can be done in a couple of ways.
The most useful way will have your brand getting lots of shoutouts from your followers, which is obviously awesome!The most useful way will have your brand getting lots of shoutouts from your followers, which is obviously awesome! Click To Tweet
This way involves asking your followers to repost a photo you have chosen with a caption that states that they want to win your competition.
Also on this photo, they must tag your page directly. It also helps if they tag their friends on the page as this will get their interest on to your page. This can be used by any brand!
Another way to do the competition is to post a photo of the voucher/item to win and get your followers to tag 5 people in your comments for a chance to win. This brings heaps of traffic to your page from people who most likely aren’t a follower of your page yet but have the social proof that your page is good because they will likely trust the opinion of their friend that tagged them.
So there you go.
Those are ways in which you can get free real Instagram followers without spending money or using the black hat way!
Before you leave, why not check out other blog posts on our blog!
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