This lead generation guide will reveal how to generate leads on LinkedIn.
The effective application of LinkedIn strategy into the social media marketing aspect of your Nigerian business is paramount as far as lead generation is concerned.
Lead generation is an aspect of digital marketing that brings you money. And that’s why we teach it in-depth in our digital marketing training course.
Click here to check out our full digital marketing course benefits and price.
The fact remains that LinkedIn has become one of the most used social media platforms among Nigerian business owners.
It’s quite not encouraging to see a lot of people mistaking LinkedIn as just a resume website. LinkedIn is professionally all-encompassing, hence many businesses have leveraged it.
As for those that are yet to figure out if LinkedIn could be good for their business, let alone developing an effective LinkedIn strategy for it. I have come up with this write up to give you insights and key tactics that would be of value to your social media marketing strategy.
However:
LinkedIn is a good channel for not just individuals but also for businesses and brands to network and connect with people.
One of the things that LinkedIn does is that it widens your professional network, aside from the fact that you can still use the platform to generate and nurture leads.
Businesses that have the right LinkedIn strategy have accrued to benefits of being on the social platform of the world’s largest business network.
If you are looking for how to generate leads on LinkedIn to increase sales…
Then:
…Below are some of the LinkedIn strategies that will drive more customers to your business fast.
Let’s get started right away.
What is LinkedIn Lead Generation?
LinkedIn Lead Generation refers to the process of generating leads or potential customers through LinkedIn. LinkedIn is a professional networking platform with over 368 million users according to (search logistics), making it an ideal platform for B2B lead generation.
How To Generate Leads On LinkedIn
1. Optimize your LinkedIn profile
Using the LinkedIn profile optimizer is very effective in this. Doing this is just similar to Search Engine Optimization, with LinkedIn you have the chance to increase and influence the search engine results of your business using LinkedIn profile optimizer.
To achieve this, one of the things you need do is to edit your profile depending on the keywords you intend to optimize. For instance, click –> public profile-> edit → make changes.
Search Engine Optimization is solely dependent on keywords, so you just might want to be sure of the words you use in your URL. One of the ways you can do that is to check other people’s profiles and get ideas from there.
You can also provide different links to your other social media platforms or your website etc on your profile. With a unique URL, which you can create by yourself, create a clear and brief URL.
READ: 12 Ways Digital Marketing Can Help Boost Your Business
2. Seek for right LinkedIn connections
To be successful on LinkedIn you need to have the right connections and an expanded one also.
You connect to those who are pretty close to you as well as those that are friends of your friends. You can also connect to clients, professionals and then people that you have something in common with.
You could also join groups that are beneficial to your business or relevant to what you do or your industry. You don’t just join groups but you participate in these groups joined by getting involved in forum discussions.
For instance, when you create topics that are related to your field and profession for discussion, it goes a long way to striking you as a professional in your field, boosting your followership and driving traffic, not just relevant traffic.
READ: Effective SEO Keywords | 6 Tips To Choosing The Right SEO Keywords
3. Collection of leads
For many marketers, collecting quality leads is hard.
On mobile, it’s even harder.
That’s because most people don’t want to complete a form on a brand’s mobile website to access a piece of content. Just think — when was the last time you got excited to fill out a form on your phone?
Lead collection is one of the way strategic ways of lead generation.
One of the outstanding features of LinkedIn is the lead generation lead collection usually embedded in LinkedIn Ads. What the lead collection does is allow advertisers to collect leads directly through their LinkedIn ad campaigns.
With Lead Gen forms, you can exceed your demand gen objectives, measure your ROI and easily manage your leads.
Anyone who clicks on your LinkedIn Ad is taken to your landing page with a button that requires you to contact that had the clicks.
This is particularly easy for the user, and it’s easy for you to build up a good lead generation list.
READ:
- 6 Steps To Building An Online Marketing Strategy In Nigeria
- Ultimate Lead Generation Tips To Increase Your ROI
4. Take part in discussions
Do not participate in discussions simply because you want to generate leads or for participation’s sake.
When you know what you are talking about, or when you are an expert in a particular field.
If you participate in discussions, there are no doubts that indirectly or directly, you are going to generate more leads for yourself. Give your expertise and knowledge freely, and start building relationships, as well as leads.
Further, there are targeted discussion groups on LinkedIn for almost every field or profession imaginable. These are typically full of people looking for support and answers.
In these groups, you can share your knowledge, when you are now seen as an authority in the industry. You’ll quickly become a go-to source and will generate new leads for your business.
READ: Driving online traffic: How to use Facebook to drive traffic online
5. Always be active
One of the ways to stay active on LinkedIn is by sharing newsworthy and evergreen content at least once a week. That passive awareness becomes important when you reach out for an introduction or when someone in your network needs your speciality.
When you post on LinkedIn, you link to your landing page. When you are active, people will want to subscribe to your email list.
Also:
Spend 60 seconds each working day posting an “Update” to your LinkedIn network. Use the daily update to share a link to an article or a video that is relevant to your prospects and customers.
Each time you post an update you get displayed on the feed of all the people with whom you are connected. But never sells when you post updates. Add value and share expertise instead.
READ: How to Start Affiliate Marketing for Beginners | Step by Step Guide
6. Post relevant and engaging content
To generate leads on LinkedIn, post relevant content regularly to showcase your expertise and attract your target audience. Share industry insights, tips, and updates to engage your connections and followers. Engage with your audience by responding to comments, asking questions, and participating in discussions.
Building relationships through meaningful interactions can help establish trust and credibility, making it more likely for potential leads to engage with your content and reach out to learn more about your products or services.
7. Find LinkedIn groups your clients are in
Joining LinkedIn groups where your potential clients are active is a great way to generate leads on LinkedIn. Participating in discussions and providing valuable insights can establish you as an expert in your industry and build relationships with potential clients. Look for groups that are relevant to your business and have active discussions.
Once you join, introduce yourself and start engaging in conversations. Share your expertise by answering questions, offering advice, and providing insights.
8. Use your connections with current customers
Ask your happy customers to introduce you to their network! This can help you to generate new leads for your business. Reach out to them and ask if they know anyone who might be interested in your product or service. This approach is great for getting warm introductions and building trust with potential leads.
You can also offer incentives to your customers for successful referrals, such as discounts or rewards. This can help you expand your reach and generate quality leads on LinkedIn.
9. Attending online events
This is a great way to introduce your brand to a wide audience. LinkedIn offers a variety of virtual events you can organise or participate in for networking, and that allow you to connect with professionals in your industry.
By participating in these events, you can showcase your expertise, build relationships with potential leads, and learn about new trends and developments in your field.
Additionally, you can use LinkedIn’s event search feature to find events that are relevant to your business and target audience.
10. Linkedin Ads
LinkedIn’s advertising platform allows you to create targeted campaigns to reach your ideal audience based on factors like job titles, industries, company sizes, and more. With LinkedIn ads, you can promote your products, services, or lead magnets (like webinars or ebooks) directly to the professionals and decision-makers you want to attract.
LinkedIn ads come in different formats, such as Sponsored Content, Sponsored InMail, and Text Ads, giving you flexibility in reaching your target audience.
Conclusion
LinkedIn is a powerful platform for generating leads for your business. You can implement the strategies outlined in this article, such as creating a strong profile, posting relevant content, engaging with your network, leveraging LinkedIn groups, using connections with current customers, attending online events, and running LinkedIn ads, you can effectively reach and engage with your target audience.
Remember, LinkedIn is a social network, so building relationships and engaging with your audience is key. Finally, by providing valuable content and engaging with your connections, you can establish yourself as a thought leader in your industry and attract potential leads.
And that’s it.
LinkedIn is a place not only for connecting with professionals in your niche but also where you can generate qualified leads and grow sales for your business.
Closely follow the key LinkedIn strategies shared above or register to attend our next digital marketing training to get a hands-on implementation of some of the best online traffic generation strategies.
Related resources:
- 10 Tips On How To Generate Leads On Twitter To Drive More Sales
- Why is a website the most important part of Digital Marketing?
- 12 Social Media Marketing Tools For Nigerian Online Marketers
- 10 Tips On How To Generate Leads On Twitter To Drive More Sales
- 7 Common SEO Mistakes To Avoid And How To Fix Them
- 25 Fast Ways To Increase Website Traffic For Free
- 3 Step Digital Marketing Blueprint | The Ultimate Guide That Works
- 6 Effective Online Marketing Strategy To Target Your Audience