Lead Generation in Nigeria : 9 simple ways to generate leads
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Lead Generation in Nigeria : 9 simple ways to generate leads

Lead generation is one of the prerequisites to achieving online business success in Nigeria. There are a lot of ways to generate leads, but what actually matters is how to generate quality leads.

Maybe, you’ve printed flyers, you have blasted your social-media followers, but you’re still not getting the lead flow you need to grow your company. I have come up with some various tactics and strategies you can actually use to generate leads.

Use lead magnet

A lead magnet is basically something that you’re using as an ethical bribe on your lead generation page to incentivize potential buyers to want to give you their name, email, phone number, address or whatever info it is that you’re asking for.



For instance, if it’s an ebook you want to use as the lead magnet, write it from a neutral perspective and give actionable insights. Share the eBook socially and ask your network to share it for you.


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And if you still need more help growing your business or career after accessing the resources, connect with me on LinkedIn and I will personally help you.


Media coverage

Some companies often neglect organizing a brief, or press conferences, instead they prefer bombarding journalists with press releases.  By getting your name out in the media, you begin to develop a following, increase your personal brand and come off as an expert in your domain – all that can help you get leads. Having an owner of a company reach out to them and tell their story in a real and authentic manner.

Don’t bombard journalists with plenty emails or press releases because they are likely not to make use of it. If you find it deem to organize  press conferences, invite the various media outlets, it would be a plus to your brand.

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Newsletters/Email blast

This is absolutely one of the simplest ways to generate leads or lead generation. Always make sure that you put a newsletter sign up on your website. Whenever a reader comes to the website and such reader gets impressed, the person will automatically sign up.

 

Always make sure that you put a newsletter sign up on your website. Whenever a reader comes to… Click To Tweet

With these newsletters, not only do you have a captive audience but email pathways are a great way to avoid getting lost in all the Internet noise. Do not just focus about your products and services alone, instead, share with something interesting and informative.

MUST READ:  Online advertising in Nigeria: Different forms of online advertising

Blog/content

 

Having a blog is one of the best lead generating tools you can use, as it not only allows a company complete control of what is said but also an opportunity to have the undivided attention of the reader. Make sure that your blog is well optimized enough to generate leads by having a sign-up section of your newsletter and by using the margins to promote your products and services.

 Twitter

Twitter is a tool for generating leads. Use it effectively to reach out to top influencers in your industry and get into conversations with them. You can also follow trending subjects that pertain to your business and interject your thoughts into the general discussion by using the # symbol. Their followers, who are probably some of your potential customers, will see your interactions and follow you or visit your website.

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Develop video

Video has become a veritable tool for SEO as well as lead generation. This time, it’s not about commercials or advertisement. The world doesn’t need any more of these. What people always want stuffs that are entertaining, informative and educative.

 

There are video sites like YouTube allow you to put links directly into the video. When you upload those videos always link them to the specific landing pages on your website. So, spend some time on developing a great idea that promotes your business and engages your customers, prospects, and readers.

Webinars

One of the strategies for lead generation is the  webinar. A key feature of a webinar is its interactive elements  the ability to give, receive and discuss information. Conducting a webinar is an inexpensive way to get your message across to many customers and prospects.

There are many services that allow you to broadcast a webinar quickly and easily. But the fact remains that if you can continue to host webinar on periodical basis, you would be able to generate more quality leads.

Maybe at the end of every webinar, You can suggest your participants to download an eBook, sign up for your newsletter, or visit your site.

Strong brand

Building a strong brand either online or offline would be a plus to your lead generation strategy. Customers love trustworthy companies.

They like it when a company has a strong and clear message and that message is consistent across all of their marketing platforms. So, don’t try and be everything to everyone. Focus on communicating that through your branding and your conversion rates will go up, resulting in more leads.

MUST READ:  Free Email Marketing Training: Spend Less and Make More Money

Quick Question: Have you checked out our 10 top most valuable digital marketing resources to help you grow your business or career successfully using smart and proven digital marketing tactics and tools?

Click here to check it out. Let me know what you think. 🙂

And if you still need more help growing your business or career after accessing the resources, connect with me on LinkedIn and I will personally help you.


Networking events

With the emergence of digital marketing globally, there have been a lot of events, conferences, and seminars. These events serve as a medium to network with other top industry insiders, providing you with a lot of advantages.

Even events that didn’t directly pertain to my business have provided me with some of the most valuable contacts and leads. You’ll meet more people, expand your network and gain referrals.

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