Marketing strategy that was adopted some decades ago cannot be obtainable or reliable today. This is a digital age, everything in the technology world is fast revolving and it has affected marketing strategy for some businesses in Nigeria.
The marketing strategy that is obtainable today is totally tailored towards digital perceptions. Currently, many people have access to the internet, virtually all the companies are leveraging on online platforms to showcase themselves.
That is the digital age I am talking about. The way companies now reach customers is exhilarating. This is because those companies have restrategized their marketing concept and embrace the digital age.
Just know that the mark of a good marketing strategy is not how many gadgets and neologisms are crammed into it, but how effectively it achieves worthy goals.
Wait, Just Before You Continue Reading, This is FREE and IMPORTANT!
If you are really serious about making money online or increasing your sales then there are some important strategies and tools you need to know about that will make you a lot of money online or increase your sales faster.
We will like to give you access to our FREE 14 Days Digital Marketing Training (every day, we will email you the training lesson for 14 days)
You may be wondering why I am giving you this resources and information for FREE, well it's because we are really interested in your success.
We believe that if you enjoyed and learnt a lot from the FREE 14 Days Digital Marketing Training (Email Series), then you would upgrade to our paid and physical classroom digital marketing course for hands-on practical and implementation training with 1 year support, coaching and mentoring.
Enter your correct details below to get access to the Free 14 Days Digital Marketing Training (ensure your email address is correct and active because we will email you an email to confirm your email before we give you access to your first training lesson and every day for the next 14 days - in addition we included a special gift worth ₦85,000 with the email)):
Therefore, how you define your intent will have a reflective impact on whether you would succeed or fail. There are companies that believe in this concept (marketing strategy) and are of the opinion that success can be achieved only through consumer satisfaction. The basis of this thought is that only those goods or service which the consumers need should be made available and not the things which you can do.
In other words, they do not sell what they can make but they make what they can sell. Keeping in mind this idea, these companies direct their marketing efforts to achieve consumer satisfaction. That is to say all efforts geared towards acquiring new customers and retaining using digital platforms correlates with the title of this article.
In a bid to get and purse customer satisfaction in the digital age, some companies have mapped out series of marketing strategies that correlates with some digital principles and that has helped significantly. At least, for those companies that has gotten the marketing strategy right.
However, marketing strategy serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.
Developing your marketing strategy
Anyway, it actually depends on your resources. There are quite a number of ways in which you can accomplish each of the every step; only spend what you can afford to, and make sure that you and your team have the requisite time to dedicate to marketing without negatively impacting your current business.
However, marketing strategy needs to take a long-term view, and tools such as customer lifetime value models can be very powerful in helping to simulate the effects of strategy on acquisition, revenue per customer and churn rate.
The propensity becomes high as business owners create complicated models to formulate marketing objectives. Most businesses can be adequately captured by evaluating just three metrics: awareness, sales and advocacy as being outlined by Forbes.
A lot has been going on in the marketing arena as far as digital age is concerned; hence every business is thriving to get its marketing strategy right. At the same time, every business owner feels pressured to be progressive and actively integrate all needful tools into their achieving their marketing strategy.
Interestingly, the vital goal of any marketing strategy is to help you grow your business, increase brand awareness and creating a sustainable trust with your customers.The vital goal of any marketing strategy is to help you grow your business, increase brand awareness and creating a sustainable trust with your customers. Click To Tweet
But how can you achieve that? Developing awareness of your brand, who you are, what you do and why you are uniquely qualified should in turn help you generate leads which, through education and dripping on prospects, will lead to more clients.
Getting marketing strategy right could be quite rigorous because virtually all marketing professionals are always busy people. Innovative persons are known to be achieving results. Innovation, however, focuses on creating something completely new and new things, unfortunately, tend to not work as well as standard solutions.
However, for you to be strategic enough in your marketing ideas you must actively monitor the marketplace, identify business opportunities. As well as, collaborating with product people and run promotional campaigns.
In this wise, I would suggest that you have a dedicated marketing teams with strong vision that will help in driving this course to reality.
As well as, meeting with start-ups and running test-and-learn programs to evaluate their true potential. Of course, you have to give everything a trial, you do not have to assume anything just try and find out. What I am saying is this most of these will fail, but the few winners will more than make up for the losers.
Create compelling advertising campaigns
Undoubtedly, effective promotional campaigns are less likely to lead to a sale and more likely to result in an Internet search, where consumers’ behavior can be tracked and then re-targeted by competitors. By simply creating awareness and walking away is more likely to enrich your competition than yourself.
The prime focus of marketing strategy used to be to create compelling advertising campaigns that would get the consumer’s attention and drive awareness. Once potential customers were aware of the product, direct sales and retail promotions could then close the deal.
Whatever you do just make sure that your marketing strategy is well articulated and drafted out. It is as well your marketing plan, a typical description of your market strategy. Consider the following steps in developing your marketing strategy:
Articulate some activities you intend to undertake
Define the customer each activity of those activities is targeted to
Determine your success measure standard
Be fragile to allow adjustments if need be; and Clearly stipulate who on your team is responsible for each of the activities.
Finally, you have found the ONLY step-by-step Digital Marketing Training Course where you will get 90% practical and 10% theoretical training on how to increase your sales and make money online.
We not leave you to do it on your own but give you 1 year support, coaching, and mentorship from experts with both local and international experience.
You will earn 6 globally recognised digital marketing certifications that will allow you work anywhere in the world.
Our #1 goal is our student success.
That you will actually learn and implement what we teach you and most importantly you will get results from what we teach you if you implement or you get 100% of your money back if you can prove to us that you implemented consistently what you learnt from us for at least 3 months and have used our resources and support we have made avaliable to you.
(Plus we would also go as far as giving you $100 of our own cash extra with your refund, just to say "sorry for wasting your time if you do not succeed after putting so much effort into implementing what we have taught you").
We're confident in our course because it been tested by over 2,438 people in various countries with 96.7% business and career success rate!
Really, the course is geared to pay for itself. Your next job or clients will pay for this in a single month or 2.
We expect everyone to get at least 10x returns from this in their first year. These skills will serve you profitably for many years to come.
Here is what we mean:
After the course, you have many options with unlimited earning potentials with no location barrier. You will make back your investment on this course as far as you are ready to take action.
We guarantee you will get GREAT RESULTS if you are committed to implementing what you will learn from us and use the resources and support we provide to ensure you succeed.
Our course is not for you if you are looking for overnight success or looking for miracle without putting the effort to implement (anyone that promise you success without implementing is a scam).
CAN'T YOU SEE WE ARE ALL IN FOR YOUR SUCCESS!
You’ve heard others give the tired old line of “we only succeed when you succeed.” With this guarantee, we have taken our commitment to your success one step further. Because not only do we only succeed when you succeed but if you FAIL, it will cost us money (your refund plus $100).
So we have hardwired into this program a HUGE incentive for us to help and ensure YOU succeed.
We are not going to let you fail! We are going to support you all the way to Mission Accomplished!