Of all the skills related to digital marketing in Nigeria, I really give much cognisance to the Search Engine Optimisation (SEO) skill. That is to say of all the new skills marketers or digital experts have been asked to master in the digital age, one of the most intimidating is Search Engine Optimisation (SEO).
Its role in terms of driving traffic to your websites or blog cannot be overemphasized. It remains an indispensable skill in the digital age. But the flip side of that, of course, is that because Search Engine Optimisation (SEO) is so valuable.
Most of the organizations are knowledgeable of what it is and they know they should be doing it.
In order to buttress the significance of Search Engine Optimisation (SEO), it was reported by National Retail Federation, that Search Engine Optimisation (SEO) in 2014 was the biggest source of new customers for 85 percent of online retailers.
I have come to understand over time that the people who do it well tend to be expensive or even lack transparency. It’s not a skill that can be mastered with one tutorial.
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Search Engine Optimisation (SEO) demands smart strategies around keywords, Meta tags, indexing issues and penalty recovery. The question remains have they devised new and modern strategies in making these work effectively?Search Engine Optimisation (SEO) demands smart strategies around keywords, Meta tags, indexing issues and penalty recovery. The question remains have they devised new and modern strategies in making these work effectively? Click To Tweet
Have they embraced the ever-changing algorithms and techniques that often strike them as foreign and incomprehensible? These are the critical questions you need to ask yourself.
Interestingly, I will help you in this article to get your Search Engine Optimisation (SEO) right. But this would be dependent on how you follow up with this write up; but you have to ensure the implementation very well.
Even if you don’t have that knowledge, you can still help your search rankings take a quantum leap by understanding the three key areas.
This is often the most important key in Search Engine Optimisation (SEO); this is almost where everything is gotten right. So, I consider it a sine qua non to Search Engine Optimisation (SEO). As the key to search engine visibility, content marketing should also be considered your strongest focus focal point.
Now, it is important to exhibit your Search Engine Optimisation (SEO) skill by distributing high quality content such as blog posts and site assets, by doing this you increase the propensity of elevating your appeal to search engines. But just creating optimized content isn’t enough.
Also, try as much as possible to reach out to other bloggers too, and cultivate those valuable brand advocates who love to talk about you online. As you go on to share these contents, automatically your name is mentioned, this means you are getting ranked.
Search Engine Optimisation (SEO) Strategy
You want to get Search Engine Optimisation (SEO) right? Ask yourself: What search terms are driving the most inbound leads? What is the intent behind the search? These are critical questions which forms the basis of your strategy.You want to get Search Engine Optimisation (SEO) right? Ask yourself: What search terms are driving the most inbound leads? What is the intent behind the search? These are critical questions which forms the basis of your strategy. Click To Tweet
When it comes to strategy the first thing that should come to your mind should be the keywords. Identify the right keywords to use in your content. But answering the above questions could be very much easier with basic analytics, you can discover how people are finding you or if at all.
The Google Adwords website, you would be able to dish out the various and quantity of searches for specific keywords or long tail keywords.
For instance, the long-tail keywords which are longer, and more in specific phrases tend to be used by consumers closer to making a purchase. Once you are able to get the keyword searches then you build your strategy on them.
In addition, another way is by cultivating links to those activities is an automatic boost for your search rank another way to boost your Search Engine Optimisation (SEO) strategy is through links to your offline business involvements.
Also, the various searches on keywords that you think your personas should be using, and see that which is s at the top of the page. Then see how they’re doing it and what you can learn from it
Google is so dynamic, they come up with different methods of innovation in every aspect of their business which applies to search engine ranking. You just have to make that you get yourself embrace with the trends. Google and other search tools are continually updating their algorithms to penalize sites that are stuffed with keywords or unoriginal content.
Google has changed up its search algorithms over the years, making it a difficult to pin down precisely. But some trends are broad enough that businesses can follow basic guidelines in creating Search Engine Optimisation (SEO) friendly assets.
There must be clear navigation; sites with an efficient structure win over websites with complicated navigation. Google does factor bounce rate and visitor time spent on your site into your rankings, so be sure your site is inviting and useful Hence the reason to focus your digital strategy on your site design specifically optimizes your site for mobile.
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