One of the reliable ways to beat Google’s expectation in terms of getting highly ranked for specific keyword for your business in Nigeria is by being knowledgeable enough in Search Engine Optimisation.
You will always stand the chance of making your website very visible and drive traffic to it, if you abide by the 20 principles of Search Engine Optimisation that I have listed below.
Use Google Webmaster Tools
Use the tool to know where you’re ranking. Within Google Webmaster Tools, go to ‘Traffic’ and then ‘Search Queries’ to check where your site is ranking for keywords. Always visit the Google’s Webmaster Guidelines and Webmaster for tips. You have to know what keywords your site is ranking for and which other sites are linking to yours.
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Backing up your website regularly is very imperative for your Search Engine Optimization results. The truth is that you are liable to lose your data when you do not back up and that definitely affects your rankings too. Just avoid search engines removing you from search results by backing up your data.
Build back links
This is also a great determinant. If you succeed in building back links to your website, you stand the chance of getting higher ranks from search engines. Back links affect rankings more than anything else.
The number of links pointing to your website, to a larger extent determines your position. Building links will definitely help you in achieving search engine results. And you must ensure that you constantly work towards building links.
Properly utilise the keywords
Do not haphazardly use keywords, always make sure you place the right keywords at the right places. Avoid keyword stuffing. You’re much more likely to be penalised by Google than credited if you use a keyword phrase repeatedly on a page.
Also, ensure that you include items like your URL, page titles, Meta descriptions, header tags and image alt tags and others intact.
Avoid replicating your content
If you do not have content do not bother replicating what you have published already. You may be penalised for having the same, or very similar, content on multiple pages of your site.
Always focus on developing good contents
You don’t have to lay all your eggs in one basket, what I mean is this. You don’t have to only focus on getting high ranks. Always ensure that your website is known for good quality contents, it will keep your visitors. Don’t risk Google penalties.
As they have a significant share of the search market, a penalty from them results in a significant, and often long-term, loss of visitors to your site. There’s no point creating content that ranks well if it doesn’t help people or interest them.
Create content primarily for people, not search engines. Low quality on-site content can easily result in your site being penalised by search engines.
Look out for algorithm updates
Maintaining and retaining your ranks on search engine results will require you know the new algorithms provided by search engines. You need to adapt your SEO strategy as search engines evolve over time.
Always claim authorship of your content by avoid copying content from other websites. If Google finds out that your content was taken from another website you may get penalised one way or the other. And this will definitely down play your Search Engine Optimisation efforts.
What Google analytics does is to let you know the number of people that visited your website. To find out, among other things, the keywords they use to find it, and what pages they visit, and how many visitors your site gets.What Google analytics does is to let you know the number of people that visited your website. To find out, among other things, the keywords they use to find it, and what pages they visit, and how many visitors your site gets Click To Tweet
Make your content engaging
Ensuring that your content becomes good enough to be on the first page of Google search engine results is paramount for your Search Engine Optimisation marketing. If your content isn’t better than the content already on the 1st page for a keyword then your site doesn’t deserve to rank there. The fact remains that the more engaging your content is the longer people will stay on your website.
Look for relevant keywords
It doesn’t matter the kind of keywords you can always search for long tail keyword too. Long-tail keywords are a great source of website traffic. It’s quicker and cheaper to rank for longer, specific keyword phrases, and a huge percentage of searches are using up to three, four keyword.
However, the more relevant your keywords are the easier it is to rank and the higher the percentage of visitors who will become buyers.
Link out to relevant websites
This is usually vice versa, you are noticed when you link to other relevant website there’s a reasonable chance that they’ll link back to you if you have good site.
Leave comments on relevant communities
Join forum and interact with key industry insiders. The better people with relevant blogs know you, the more likely they’ll be to link to your site and to share your content. Doing so builds trust and relationships with them.
Use header tags: Always include variations of your target keyword phrases in a page’s H1 and H2 tags.
Your website should be mobile friendly: Always ensure that your website pages are mobile user friendly. Your website needs to be clear and easy to navigate especially for people accessing it using smartphones and tablets.
Increase website loading speed
For you to achieve Search Engine Optimisation (SEO) success you have to maximize the loading speed of your website. You can use the Google’s site speed tool and always ensure you follow the rules there in.
Watch out for new trends
For you to be very good in Search Engine Optimisation just make sure that you always look out for new trends and innovations. Keep up-to-date with SEO news and trends.
Google likes videos, images, and infographics. Always ensure that your create videos because videos increase the amount of time that people spend on your site and also allow you to get links from video sharing sites.
The same thing is applicable to other multimedia such as infographics, images etc. More content equals more rankings, more visitors and more sales. Search engines reward, and visitors trust websites that are filled with lots of pages of good quality content.
Use Pay Per Click in your Search Engine Optimisation
Using Pay Per Click advertisement could be expensive and it’s not mandatory that you use it. But if you can afford to do both, then do both, you can get visitors to your site straight away for any keywords that you want.
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