A Tool To Increase Conversion With Landing Pages
Do you want to improve your lead generation effortss? Would you like a full pipeline of qualified leads? Sure you would!
With so much investment in traffic, many forget the second part of lead generation is conversions. This is where landing pages come in. It ensures your traffic is converted into a qualified lead.
With a single focus on converting visitors into leads, landing pages are all about positive ROI. Every time we talk to a company and see their conversions are low, we usually analyse their method of conversion. Usually optimising their landing page will make a huge difference.
WHY LANDING PAGES ARE IMPORTANT
Focus on conversion
The simple fact is this: landing pages focus on one thing and that’s converting visitors into leads. Whether you’re asking for contact details in exchange for a free white paper, demo download of software or something else, a targeted landing page is going to convert more visitors.
Sure, there are different metrics you can gather on your homepage, but with a conversion targeted landing page, you can really concentrate on what’s working and what’s not.
For instance: if you have a high bounce rate on a landing page, but a low time on page stat, then you know you need to tweak some things in your copy or landing page design.
Since a homepage has so many links and distractions, you have a harder time to find out where you need to improve there, this means landing pages are more effective when it comes to testing.
Cut costs on advertising
Did you know landing pages actually help reduce costs on advertising? With more conversions through focused pages, you can generate more leads, for more sales revenue. That, in turn, decreases costs and you can put more funding into things like higher PPC(Pay-Per-Click) ad budgets or other techniques, such as SEO(Search Engine Optimization)and social media outreach.
LANDING PAGES CONVERT
No matter what your goal is with a landing page, you will convert more visitors into leads, than your homepage. Don’t just take my word for it; go out and try it out for yourself.
Instapage makes your marketing more effective by providing all of the features your team needs to turn clicks into more conversions. It’s easy to use drag and drop interface makes it easy to set up your very own customised landing page. It’s equipped with beautiful mobile responsive conversion ready template. Instapage has analytics extension which enables you to run a test on test on various elements of your landing page to know what working or not.
What Is A Landing Page
In online marketing, a landing page, sometimes known as a “destination page“, is a single web page that appears in response to clicking on a search engine optimised search result or an online advertisement.The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are solely focused on lead generation. A Landing page does not replace your website or your homepage, a landing page main focus is to maximise conversion and marketing.
How to Create A Landing Page
This Video gives you a step-by-step guide on how to create a successful landing page. Simply by selecting a drag and drop template, you can edit and design your very own customised landing page to your set objectives.
Creating A Successful Landing Page
When Creating a landing page it’s important to understand that it’s not your homepage, so keep it simple and direct. Focus on what you have to offer to remove all navigation’s and keep your CTA(Call-To-Action) precise. When working on a landing page ensure your header is very catchy as it may intrigue someone to read more, your lead capture form should be exact and should take into account your buyer personal.
How To Publish Landing Pages
After creating your customised landing page the next thing to do is to publish it, Instapage will offer you various channels to select from. You will be required to select publishing on Instapage, Drupal, WordPress, Your custom Domain or Facebook. All this are excellent channels and what you select will be dependent on what you trying to achieve.
How To Promote Your Landing Pages To Maximise Conversion
After building your landing page it is important to select a channel that’s in alignment with your set goals. There are 2 categories of traffic source to your landing pages, they are paid and organic. Paid adverts could be Google Adwords, Display Advertising & Social Media Adverts. Some organic channels are group engagement, guest post and SEO. Any channel you decide to use will be dependent on your buyer’s person, where they can be easily reached and your company’s goals and revenue.
Types Of Landing Pages
There are basically 3 types of landing pages;
1.Click-Through Page: This page as a sole goal of convincing visitors to click through to another page (where the actual conversion happens).
These landing pages are frequently used in e-commerce funnels to describe a product in detail and “warm up” visitors for their purchasing decision. They combat the cognitive dissonance that is created when someone clicks on an ad for a specific product and they wind up on a seemingly irrelevant generic product page.
2.Lead Capture Pages:A lead capture page is a type of landing page differentiated by an optimised lead capture form. This form allows you to collect leads for your respective offers and nurture them down your marketing funnel. The purpose of a lead capture landing page is to get personal information from your lead.
3.Squeeze Page: A squeeze page is designed to squeeze a visitor’s email address from them by offering something valuable in return. You encourage visitors to opt-in to an email or subscriber list to collect more information about the product or service featured on the main squeeze page. A squeeze page is designed to capture a customer’s information and guide them down the buyer’s journey.
How To A/B Test Your Landing Page
A/B testing (also known as split testing)is a method of comparing two versions of a landing page against each other to determine which one performs better. A/B testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for your given goal.
How To Add Your Custom Domain To A landing Page
After setting up your customised landing page it’s important for you to integrate your instapage landing page to your domain URL. You can set-up a C-NAME entry in your hosting DNS settings to enable you to run your landing pages from a custom subdomain such as page.yourwebsite.com. If you want to run your whole website via Instapage you can also setup your entire domain in the same way (by using www.yourwebsite.com as the Custom Domain).
Adding Google Analytics To Landing Pages
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Google analytics on your Instapage allows you track and monitor all interactions and engagement on your landing page. This will help you improve your landing page.
Integrating A Form On Instapage
Adding a form to your Instapage ensures that you can further communicate with your leads after they leave your landing page. Adding a form to your instapage ensures you can follow up with leads who visit your instapage and further guide them down the sales funnel.
Landing Page Sales Tips
A good sales page could either be long or short. Long sales pages are recommended for more expensive or complex items, as you will be required to give all information and full descriptions of product or service.
A successful sales page should include the following:
- A long header, with detailed description of service, rendered
- Bullet points with product/service benefits boldly stated out
- Trust: You can build trust by adding testimonials and reviews of people who have used your products previously
- Add a strong CTA (call -to- action)
- Detail to grammar & writing
Lead Capture Techniques
There are various ways available to effectively capture a lead. The most effective today is by adding a lead capture form to your landing page. There must be a balance of task and reward on your on your page as you will be exchanging information for something of important to the lead.
Elements of an effective lead capture page:
- Attention grabbing headline
- Your copy should be direct and explain the offer, it should also include an eye-grabbing image
- There should be no navigation on the page
- Effective positioning of form, your form should be boldly seen on your page.
- Your CTA must stand out.