Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.”
What often comes after customers on a business’s wish list?
More website traffic.
There are many ways you can increase website traffic, and in today’s post, we’re going to look at 17 ways Nigerian marketers can increase their website traffic.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people.
Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too?
Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your ATM/credit card.
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content.
Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches.
If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
Mix It Up
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers.
Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact. (Find more on mixing up your content types in this huge collection of blogging tips.)
Write Irresistible Headlines
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread.
Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice.
Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.
Target Long-Tail Keywords
Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords, too.
Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
Post Content To LinkedIn
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis.
Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods.
Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic.
Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services.
A friendly email reminder about a new service or product can help you boost your traffic, too.
Make Sure Your Site Is Responsive
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere.
Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
Make Sure Your Site Is Fast
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high.
Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation?
Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
Examine Your Analytics Data
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics.
Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies.
Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
It’s not enough to just share content through social channels – you need to actively participate in the community, too.
Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers.
Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.
Submit Your Content To Forum Sites
Firstly, a disclaimer – don’t spamNairaland and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen.
Members of communities like Nairaland or Entrepreneurship circle are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant forum, submit your content, then watch the traffic pour in.
Incorporate Video Into Your Content Strategy
Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging.
Data shows that information retention is significantly higher for visual material than it is for text, meaning that video is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage.
These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media.
Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
17. Attend Conferences
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business.
Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
Well, that just about does it for today’s post. If you’ve got your own tips for increasing website traffic.
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