Digital Marketing Glossary Archive - Digital Marketing Skill Institute | Globally Recognised Digital Marketing Courses and Trainings
May 23, 2017

3G

3G or 3rd generation of mobile phone technology based on Universal Mobile Technology System UMTS standard. Application services include wide-area wireless voice telephone, mobile Internet access, […]
May 23, 2017

4G

4G is the 4th generation of standards for mobile phones and is the successor to the 3G and 2G. Mobile telecommunications that use 4G are expected […]
May 23, 2017

Above the fold

Above the fold refers to banner advertisements which are displayed at the top of a web page. It?s the information placed at the top of an […]
May 23, 2017

Ad impression

Ad impression means an advertisement’s appearance on a browser. For example, if the page you’re on shows three ads, that’s three ad impressions. Advertisers use impressions […]