Digital Marketing Glossary Archive - Digital Marketing Skill Institute | Globally Recognised Digital Marketing Courses and Trainings

3G or 3rd generation of mobile phone technology based on Universal Mobile Technology System UMTS standard. Application services include wide-area wireless voice telephone, mobile Internet access, video calls and mobile TV, all in a mobile environment.

May 23, 2017

3G

May 23, 2017

4G

4G is the 4th generation of standards for mobile phones and is the successor to the 3G and 2G. Mobile telecommunications that use 4G are expected […]

May 23, 2017

Above the fold

Above the fold refers to banner advertisements which are displayed at the top of a web page. It?s the information placed at the top of an […]

May 23, 2017

Ad impression

Ad impression means an advertisement’s appearance on a browser. For example, if the page you’re on shows three ads, that’s three ad impressions. Advertisers use impressions […]

May 23, 2017

Ad space

Ad space is the area of a web page that is set aside for banner advertising.

May 3, 2017

Adwords

The technology that powers Google’s PPC advertising. It facilitates targeting adverts to specific searches, and the adverts appear above and to the right of the organic […]

May 16, 2017

Affiliate Link

An affiliate link is a specific URL that contains the affiliate’s ID or username. In affiliate programs, advertisers use affiliate links to record the traffic that […]

May 16, 2017

Affiliate Marketer

Affiliate marketer or Publisher is a self-funded marketer that drives traffic to a merchant’s site and receives compensation if and when it converts.

July 19, 2018

Affiliate Marketing

Have you recently met bloggers who have bragged about how they make hundreds and thousands of dollars from affiliate marketing? Or do you have friends who […]

May 16, 2017

Affiliate Sales

Affiliate sales is a way for a company to sell its products by signing up individuals or companies (“affiliates”) who market the company’s products for a […]

May 23, 2017

Analytics

Analytics is any metrics (type of measurement), statistics or key-performance indicator which measure marketing and sales effectiveness.

May 23, 2017

Anchor text

Anchor text is the words forming a text-based hyperlink viewable within a browser. Important to search engine optimisation as it indicates the content of the page […]