Digital Marketing Company in Lagos Nigeria | Digital Marketing Training (consulting)

FREE Digital Marketing Training

Join 67,394+ people that are learning through our daily email lessons and video tutorials on how to use Digital Marketing to:

✔️ boost your business sales and awareness

✔️ make money online through affiliate marketing

✔️ start a Digital Marketing Agency

✔️ Become an highly-paid Freelancer.

✔️ get a high-paying career in digital marketing

✔️ build and scale a profitable online or eCommerce business.

✔️ become a highly-paid Micro-Influencer.

This FREE Digital Marketing Training is probably the 'thing' that will make you the most money online and in your business this year - we give people an unfair advantage.


If they can trust us, you should too...

Top decision makers and employees from these great companies choose the Digital Marketing Skill Institute over other digital marketing training companies to learn Digital Marketing.
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What is Digital Marketing Skill Institute all about?

We a digital marketing company based in Lagos, Nigeria that set the standard in the digital marketing industry in Africa as a whole. We are the institute that certifies people with global standard skill in digital marketing with globally recognized certifications. We take the guesswork out of digital marketing to help make rapid career and business growth available to EVERYONE.

My name is Tobi Asehinde, I founded Digital Marketing Skill Institute (formerly vibewebsolutions.com) in 2012 during my master's final year at the University of Portsmouth in the United Kingdom in my bedroom with just a laptop, a sofa, bed and internet connection.

Before I started Digital Marketing Skill Institute, I teamed up with my flatmate to start an online hotel booking business and I lost my savings to a digital marketing firm that drove little or no results for the online business.

I became broke and frustrated that I took matters into my own hands and decided to learn digital marketing. I became obsessed and so passionate about digital marketing as I began to drive brand awareness, sales, and customer growth results.

It was then that I realized digital marketing could help all types of businesses grow quickly if only the right digital marketing strategy is implemented with the right skills and tools. For that reason, Digital Marketing Skill Institute was founded to help and empower people acquire the right digital marketing skills to succeed in their business or career using proven digital marketing strategy that works.

Allow me to share my over 5-year experience working with clients from over 5 countries and 2 continents with you during this FREE 14 Days Digital Marketing training, you will learn Digital Marketing Strategies that works really well.

CLICK HERE TO REGISTER NOW 👉 Do it now because it is 100% FREE today ONLY

It is absolutely FREE

Our single ultimate goal is to help and empower 10,000 people by year 2022 to start, grow and scale profitable and successful businesses or careers using smart digital marketing skills, channels and strategies. This is a big deal for us because what we do does not just impact the people we help but the people that work for them, their family and even their customers. Most importantly what we do creates jobs.

These media companies are always talking about us

Top media companies are always noticing that we drive awesome results for our students and that is because our #1 goal is our student success. That you will actually learn and implement what we teach you and most importantly you will get results from what we teach you.
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Fill the Form Below to Register Now - It is absolutely FREE

We will email you immediate access to our FREE 14 Days Digital Marketing Training. You will receive 14 lessons by email, one per day.



What You Will Learn From This Free Digital Marketing Training?

We will start by introducing you to Digital Marketing and you will understand that digital marketing is a system that you uses digital channels such as search engines, websites, social media, email, and mobile apps to attract, convert and engage your ideal customers to generate lifetime demands and loyalty for your products and services.
You will also understand that digital marketing has a lot of potential for businesses and for individuals to make money online with just a laptop or mobile device connected to the internet from anywhere in the world.
You will understand the key reasons why digital marketing campaign fails and the key skill you need to learn to succeed in digital marketing.
You will learn how to:

☑ make money from your website.

☑ setup the right objective for your digital marketing campaign.

☑ increase target website traffic that will buy from you.

☑ drive sales and generate quality leads from your website and digital marketing platforms.

☑ grow and engage a target social media followers.

☑ establish your business as the go to source for your product and services in your industry.

☑ boost your brand visibility and awareness.

☑ rank high on local search engines like Google.

☑ manage your online reputation and brand on social media (Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+).

☑ make money from bloging and affiliate marketing.

☑ start, grow and scale a digital marketing agency or freelance business.

☑ increase relevant traffic to your website through effective Pay Per Click (PPC) paid advertising.


We will cover various digital marketing topics on: online business, ecommmerce, website development, website conversion, social media, email marketing, online advertising, media buying and planning, lead generation, mobile marketing, video marketing and a lot more.
CLICK HERE TO REGISTER NOW 👉 Do it now because it is 100% FREE today ONLY

It is absolutely FREE


Extremely Useful Digital Marketing Resources

We take a different approach than most "digital marketing companies and providers" out there. We believe in only share what we have proven and tested to work and we give away 98% of our digital marketing resources for free. We aim to make that free material better than anyone else’s paid stuff. The idea also is to proven to you that we are the best in the digital marketing industry and that's why we are giving you enough value upfront.
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Digital Marketing Benefits

The benefits of digital marketing on businesses today is boundless, you will be missing out on a lot of advantages if you have not taken your business online.
See Benefits

Digital Marketing Frequently Asked Questions (FAQs)

1What is Digital Marketing?

Instead of asking about what digital marketing is, as a forward thinking value brand, we believe the question should be how to do digital marketing. With the way the world is evolving rapidly and acquiring new technologies on this journey, our traditional perspectives also should change.

For starters, however, digital marketing encompasses all marketing efforts that leverage digital and electronic devices or the internet.

Let's break this down…

From the two generic words, digital and marketing, digital first means an application of new media technologies and solutions in various endeavors.

Marketing, on the other hand, refers to the art and science of promoting a product or service to its end users and customers.

Are you getting the hint now?

Digital marketing, therefore, would refer to the art and science of utilising new generation technologies in the promotion of businesses, brands, products and services majorly on the internet.

In this sense, when we talk of businesses leveraging digital marketing, we mean the use of certain online channels such as websites, search engines, social media, email, analytics, and more to connect with current and prospective customers.

Access to the internet is currently growing at an exponential rate. With how accessible the internet is today, it'll amaze you to know that the number of people who go online every day is still increasing?

Marketing has always been about strategically connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time. Yes, you guessed right...on the internet.

In recent times, there has a miss-comparison between digital marketing and inbound marketing. This is not entirely true as there are some minor differences. While inbound marketing seeks to suggest that a marketer employs online strategies that attracts and pulls customers, rather than forefront and push promotions, digital marketing, on the other hand, involves not only inbound marketing strategies, but also those that require push promotions.

Think of the relationship between both concepts as the latter involving the former and more.

As said earlier, digital marketing is defined by the use of numerous digital strategies, operations and channels to connect with online audience and customers especially due to an observed pattern of increasing online presence by those customers.

After the observation, digital marketers then attempt to conduct their marketing communications via appropriate channels such as: Content Marketing - the creation and promotion of several valuable and high traffic website contents to influence customer buying decisions.

  1. Search Engine Optimization (SEO) - the process of increasing the amount of organic (or free) traffic/visits your website receives by optimizing your website to "rank" higher in search engine results pages.
  2. Social Media Marketing - involves promoting your brand and your content on social media channels to increase brand awareness, increase traffic, generate leads for your business and sometimes even secure sales. Examples of social media marketing channels include; Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+, etc.
  3. Paid Advertising - while a lot of marketers effectively leverage of free and organic traffic from, others rather prefer to buy their way to the hearts of more traffic and leads by paying for advertisements. Think of paid advertising as your traditional paid newspaper, billboard or radio adverts but this time, online.
  4. Email Marketing - this is probably the oldest form of digital marketing because a lot of traditional marketers have been involved in advertising products and services using direct emails. In this new age, however, email marketing has evolved into a more deliberate, strategic, digital, personalized, automated and mass marketing communication with existing and potential customers.
  5. Online PR - this is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space.

Glad you now understand what digital marketing is. Now, it's time to get your gloves on.

2What is the difference between Digital Marketing and Traditional Marketing?

Great marketing finds and keep customers. But with so many marketing options, it can be difficult for businesses, marketers and enterprise companies to know how to allocate marketing budget and efforts efficiently.

With increasing online presence and declining TV, radio, magazine, newspaper follower-ship, it is becoming difficult for marketers and businesses to focus on what works best.

Should you go with digital marketing, or stick to the tried and true methods of traditional marketing?

Here, you'll find how to make a better informed decision on what to focus on.

Traditional marketing has a longer history, unlike digital marketing. It is a well-researched and long established method of getting your message out to the customers.

Things have, however, changed. With increasing online presence, marketing focus has now shifted to online or digital marketing.

Here are individual characteristics…

Traditional Marketing:

  1. Can reach a larger uneducated and tech illiterate audience especially in villages
  2. Cannot target audience groups effectively
  3. No specific targeting options
  4. Cannot personalize advertising
  5. Has little or no tracking channels
  6. Can take a long duration to implement a campaign
  7. Requires huge ad spending and budget is required to execute the campaign
  8. Can generate a positive ROI based on product
  9. Involves static Ads and one Way Communication without feedback
  10. Measuring the campaign results is difficult

Digital Marketing:

  1. Has limited reach compared to traditional media
  2. Has the ability to help marketers qualify their leads
  3. Can target the audience very effectively
  4. Can customize the advertising as per user interest
  5. Can be implemented very fast and easily
  6. Enables free and very cost-effective advertisements
  7. Enables very high return on investment (ROI) compared to advertising cost
  8. Can create highly engaging and interactive ads for 2 way communication and receiving feedback for improvement
  9. Has reporting and tracking channels to measure campaign data and performance

As a case for traditional marketing, in our increasingly digital world, you can count on a growing number of customers to be tech savvy, but there is still a large number of people out there who are not. There are also those who do not have access to the internet at all. For now, traditional marketing still offers your best chance of reaching those people directly.

Although not everyone is tech savvy, and not everyone is online, there are certainly a large majority of people who are. The number of internet enabled households will only grow as time goes on.

Many of these people have some form of internet-enabled device on them at all times. This means you will always have a chance of reaching that customer if you have a sound digital marketing strategy in place.

And with the digital marketing features mentioned above, the sky is the starting point of your marketing performance.

Take a step towards improved marketing efficiency today...Take a step towards digital marketing...Take a step towards learning digital marketing with us!

3Why is Digital Marketing Important?

If you're still wondering what importance digital marketing can offer businesses then trust me, you are decades behind.

Here's why:

Nowadays, customers have access to information anytime and anywhere they want or need it. Thanks to the Internet and globalization, most people on the globe are able to access the information via computers, tablets or mobiles.

This convergence created for businesses and customers affords businesses the opportunity to provide their product and service offerings to readily available customers.

Let’s take a look at why your business needs digital marketing to grow and thrive.

  1. Digital marketing provides more marketable reach
  2. Digital marketing allows small businesses to leverage the potentials
  3. Digital marketing allows marketers and businesses to have more control over their marketing operations
  4. Digital marketing provides marketers with more precise targeting according to indices like behavior, location, age, interests, etc.
  5. Digital marketing allows for personalized marketing according to consumer preferences
  6. Digital marketing powers market segmentation, marketing automation and targeting specifics
  7. Digital marketing offers marketers advanced advertising tracking and analytics
  8. Advanced reporting and tracking allows digital marketers and businesses to improve marketing operations
  9. Digital marketing returns on investment is highest than otherwise
  10. Digital marketing allows marketers to advertise to customers the way they prefer to be reached
  11. Digital marketing integrates marketing with mobile communication and automation
4What is the history of Digital Marketing?

The development of digital marketing is inseparable from technology development. A more marked event for the emergence of digital marketing is the expansion of computer storage capacities around the 1980s. Companies began to choose online techniques, such as database marketing, rather than limited list broker.

This kind of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not so efficient.

Later in the 1990s, the term Digital Marketing was first coined. The year also saw the emergence and popularity of personal computers and the Customer Relationship Management (CRM) applications which became a significant part of marketing technology, also causing an introduction of software that provided services for e-marketing, sales and service applications and eCRM.

The 1990s also saw the evolution of search engines, web softwares that allowed information indexing and serving to millions of searchers. Famous early search engines include, but not limited to; Archie, Infoseek, AOL, Microsoft’s MSN, Yahoo!’s Yahoo! search, etc.

In the 2000s, with more and more Internet users and the birth of iPhone, customers started searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company.

In 2007, the concept of marketing automation was raised to solve the problem above. Marketing automation helped companies to segment customers, launch multichannel marketing campaigns and provide personalized information for customers. However, the speed of its adaptability to consumer devices was not fast enough.

With the development of social media in the 2000s, such as LinkedIn, Google+, Instagram, Facebook, Youtube and Twitter, consumers became highly dependent on digital electronics in daily lives and trust marketers to leverage on this new found craze.

Today, digital marketing has seen a dramatic rise over the last three decades, powering the growth and evolution of some of the biggest global companies.

From the introduction of the internet, search engines, email software, social media platforms, marketing automation technologies to online advertising platforms, each year has seen numerous changes, acquisitions and innovations that have developed the digital marketing landscape.

The future of digital marketing is grossly unpredictable, seeing the drastic changes and disruptions currently happening. This evolution will quickly creep up on us, leaving smart and adaptive digital marketers opportune and the less up-to-date digital marketers left behind.

5What are the different types of digital marketing channels?

The transition from traditional methods of marketing to digital marketing has pretty much changed the way businesses market products and services. While traditional marketing is still in practice, it is digital marketing that is changing the marketing landscape for most businesses across geographies, industries, and time zones through its many seamless and limitless channels, such as:

  1. Content Marketing - the creation and promotion of several valuable and high traffic website contents to influence customer buying decisions.
  2. Search Engine Optimization (SEO) - the process of increasing the amount of organic (or free) traffic/visits your website receives by optimizing your website to "rank" higher in search engine results pages.
  3. Social Media Marketing - involves promoting your brand and your content on social media channels to increase brand awareness, increase traffic, generate leads for your business and sometimes even secure sales. Examples of social media marketing channels include; Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+, etc.
  4. Paid Advertising - while a lot of marketers effectively leverage of free and organic traffic from, others rather prefer to buy their way to the hearts of more traffic and leads by paying for advertisements. Think of paid advertising as your traditional paid newspaper, billboard or radio adverts but this time, online.
  5. Email Marketing - this is probably the oldest form of digital marketing because a lot of traditional marketers have been involved in advertising products and services using direct emails. In this new age, however, email marketing has evolved into a more deliberate, strategic, digital, personalized, automated and mass marketing communication with existing and potential customers.
  6. Online PR - this is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space.
  7. Affiliate Marketing - Interested in making money from a website through third party advertisements? Then affiliate marketing is your surest bet. This channel involves an affiliate marketer promoting and advertising products of businesses on their websites, social media campaigns or email campaigns and receiving a set commission for every successful transactional purchase made through a unique referral link.
6What is a Digital Marketing Strategy?

We believe that a digital marketing strategy is essential to take advantage of the growing opportunities from digital marketing, yet, many companies don't have a digital marketing strategy!

There's no question that, in the modern landscape, a big part of your marketing strategy is digital. But when you're growing a business or an aspiring marketing professional, it seems like this ever-evolving landscape can quickly become overwhelming. There's already enough to do. Keeping up can be dang frustrating.

That's why you need a digital marketing strategy.

In short, your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing.

In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year.

Without a digital strategy, how do you know your marketing is in the right place, appealing to the right audience and being shown at the optimal time? A strategy reduces the time spent playing the guessing game and more time getting ahead of the competition.

Think of a Digital Marketing Strategy like a blueprint for a custom house. Just like building a house requires you plan out a lot of details prior to starting construction, with digital marketing, there are a lot of details you need to get right if you are going to succeed.

A digital marketing strategy should give answers to these questions:

  1. What digital activity should take place to achieve your objectives monthly?
  2. How should you structure this activity to make best use of limited resources?
  3. How do you maximize reach whist also driving engagement and the depth of consumer relationships?
  4. How do you get your websites, social, mobile, customer relationship management (CRM) and advertising channels all working together as a cohesive ecosystem?
  5. You have a website, email and search marketing – but are you doing the right thing?
  6. What’s working, what’s not, and how to change?
  7. Could you get better Return-On-Investment (ROI), and at a lower cost?
  8. How do you balance always-on and campaign support activity?
  9. How do you execute activity efficiently making best use of agencies, partners and internal resource?

Typically, a marketing strategy should include the following:

  1. About your company,
  2. Your current situation for your business and marketing efforts
  3. Previous performance,
  4. Your objectives,
  5. Your goals,
  6. Your target audience,
  7. Your competitors,
  8. Your marketing plan,
  9. Marketing,
  10. KPIs,
  11. Requirements to fulfill the strategy,
  12. Timeframe,
  13. Review stages and check in points on the performance success of your strategy, tactics and overall plan.

The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult. We have designed a digital marketing course that simplifies the entire digital marketing strategy building and implementation process.


LET’S FIGURE OUT WHAT WORKS!

We give away 98% of our digital marketing knowledge for free. We aim to make the remaining 2% of our knowledge exceptionally the best you will not find anywhere else and that's why we charge for it.
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