From our founder
Why I built DMSI
While I was at university in the UK, I started my first digital technology business. It failed. Not because the idea was bad, but because I didn’t have the digital skills to make it work.
So I learned them.
Then I travelled to the US for my brother’s graduation. When people there heard I ran a digital technology business, they asked if I could do the same for them, and they were ready to pay. That’s when it clicked: companies all over the world need people with digital skills, and they don’t mind where you live.
I started earning from those skills while I was still at university. That work became a business, and that business helped me build several digital technology companies, most of them serving clients abroad. I spent years winning foreign clients and proving we could deliver to people who had never met us.
That track record is what eventually earned me the UK’s Global Talent visa, and it’s how I came back to the UK, where I now live with my family.
Along the way I learned what actually stops talented people from earning globally. It’s rarely the skill. It’s trust.
No international experience, no proof of results, no credential employers recognise, and no idea how to pitch yourself to someone in another country.
So I put everything I learned into one program: skills for the jobs companies actually hire for, a U.S. Project Internship for real international experience, a UK and US accredited diploma, a portfolio, and coaching on how to position yourself. Every part of it exists because I needed it once.
My goal is simple: to help you take the same road, faster, and with someone beside you.
Tobi AsehindeFounder, Digital Marketing Skill Institute