Every business in Nigeria, regardless of size, requires multiple tools to understand the performance of its website, happiness of its clients and gain key context from competitors. Here are great top 10 tools to help you gather that important data.
Whether you are a seasoned Webmaster or someone who has just been recently introduced to Internet Marketing, you probably have already heard of Google Analytics (one of the most popular web analytics tool). It’s such a popular web analytics tool that it seems like everyone is using it.
Whether you are a seasoned Webmaster or someone who has just been recently introduced to Internet Marketing, you probably have already heard of Google Analytics (one of the most popular web analytics tool). It’s such a popular web… Click To Tweet
I’m guessing you’re using Google Analytics, or possibly thinking of installing it on your website. And why not? It’s free, it’s very useful, and it’s so simple to use. But did you know that there are also Google Analytics alternatives available? We have at least ten such alternatives that you can use so why limit your options, right?
To assist you to settle on which ones to use, I’ve come up with a list of the hottest web analytics tools on the Internet right now.
I’ve also provided a run-down of their advantages and disadvantages just to give you an idea of the features they have which you may or may not like. I’m sure the information provided below will cut your research time significantly.
Clicky is one of the most comprehensive web analytics tools on the market, next to Google Analytics. Also, all of Clicky’s data is real-time, so you don’t have to wait around to generate reports you may need.
Clicky is one of the most comprehensive web analytics tools on the market, next to Google Analytics. Also, all of Clicky’s data is real-time, so you don’t have to wait around to generate reports you may need. Click To Tweet
The main dashboard includes a variety of website stats that can be customized based on date. It offers a link report that shows all external websites sending traffic to you. It offers an actions metric that measures all visitor actions like video views and downloads by the user.
Its pricing depends on the page views. You can find more specific pricing info by clicking here. It also offers a 21 day free trial for all accounts.
By far the most popular web analytics tool is Google Analytics. Google Analytics is geared toward Internet marketers and small business owners who want to learn more about their website.
Google Analytics helps marketers and website owners understand traffic patterns, traffic sources, conversions, bounce rates, paid search statistics, and more. The data available is robust and intuitive enough for anyone to learn.
While it is intuitive, there is a bit of a learning curve, and you may need to take a few tutorials in order to really get the full benefits of Google Analytics.
Google Analytics helps marketers and website owners understand traffic patterns, traffic sources, conversions, bounce rates, paid search statistics, and more. The data available is robust and intuitive enough for anyone to learn. Click To Tweet
The developers of KISSmetrics claims it is a customer web analytics tool that will help you in customer acquisition as well as customer retention by giving you information in great details on user engagement and habits before and after, they buy from your website.
Google may tell you what is happening on a website, but KISSmetrics tells you what the visitors is doing and when. What is happening on a websiteand it is especially great to use in conjunction with KISSinisghts, but the tools that it has in place are definitely made for commerce sites, and I would recommend them over other tools for those sites above all else.
The developers of KISSmetrics claims it is a customer web analytics tool that will help you in customer acquisition as well as customer retention by giving you information in great details on user engagement and habits before and… Click To Tweet
Price :Starter = $150/month (up to 500,000 events/month), Basic = $250/month (up to 1 million events/month), Professional = $500 (over 1 million events/month
Woopra is another real-time web analytics tool that helps you track page views, events, and learn about your customers.
Woopra also provides information about conversion funnels, customer activity, and when customers lose interest. Woopra helps you learn about your customers’ actions in order to improve conversions on your site.It offers top-notch web analytics that allows you to seamlessly monitor more than one website simultaneously.
Price:$0 to $199.95/month, depending on how large your website is. Free for up to 30,000 actions per month.
GoSquared has actionable metrics that is essential for e-commerce websites. It is a great web analytic tool that measures visitor engagement. With its real time reporting system, GoSquared notifies you of traffic spikes, social trends and much more. They pride themselves on being intuitive, functional, and beautiful.
Price :Plus = $24/month (500K page views), Pro = $49/month (1 million page views), Extreme = $99/month (2.5 million page views), Enterprise = Not disclosed. Call their sales reps for more information or check their website. (unlimited page views).
FoxMetrics is another great web analytic tool, it will allow you to specifically use metrics that your business requires.
It offers four key features: Funnels which help you identify the points at which users drop an action (such as a purchase) and so that you can “fix them up” for maximum profits; Profiles which automatically builds user profiles and create customer life cycle, Segments which help segregate website traffic into categories and Triggers which are actions, on the basis of which you can assign a reaction.
you can also track the customer life-cycle including where they are clicking, what e-mails they are opening, what products they are purchasing, and more.
Small = $20/month (100,000 requests),Medium = $50/month (500,000 requests), Large = $120/month (1 million requests), Enterprise = call for custom pricing (1 million+ requests)
Price :$6 – $48 per month.
Mint Analytics is one of my favorite new web analytics tools, and it comes at a great price, since it is the only tool on the list that you only have to pay once for. Mint is a self-hosted web analytic tool that is comparable to Google Analytics in terms of the kinds of data it collects. It tracks all basic statistics like referrals, searches, popular pages and traffic trends.
Price: $30 for each website.
It is important for you to keep track of your site and your traffic.If you plan on turning your website into a business, you should be treated as such, and no self-respecting businessman (or woman) would let the important stastics about their business go unnoticed, and for web businesses, understanding your traffic and thus your visitors themselves is key.
So find a good analytics tool from one of the above (or even another), And the tool you end up selecting will really depend on what you are trying to measure, how much experience you have in the industry, what your budget is, and how much time you are willing to put into learning an analytics program.
Try it out, measure your success with the information provided, change and tweak if needed, and keep your site moving in the right direction.
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