3 Reasons Why Responsive Web Design is the Best Option For Mobile SEO
Content Marketing Drive Action Instead Of Reaction With These 4 Tips
October 31, 2016
17 Ways to Increase Traffic to Your Website in 2016
November 2, 2016

As smartphone and tablet adoption rapidly increases, so does the importance of  SEO mobile-friendly websites.

If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Build a mobile responsive website today!

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

Currently, mobile internet usage has overshadowed desktop internet usage, and the sales of a mobile phone have significantly increased when compared to desktop sales. It is only logical that mobile search will overtake desktop search at some point shortly as well.

Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.



The argument between whether to choose a responsive website or a separate mobile website is a highly debated topic. However, the truth is that both options have their pros and cons.

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

If you think your business needs a responsive website or a separate mobile website depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor.

If SEO is a factor, here are three reasons why responsive web design is the best option for your mobile SEO strategy.

1. Recommended By Google

With 67 percent search market share, search marketers listen when Google speaks. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.

This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content.

Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site.


Quick Question: Have you checked out our 10 top most valuable digital marketing resources to help you grow your business or career successfully using smart and proven digital marketing tactics and tools?

Click here to check it out. Let me know what you think. 🙂

And if you still need more help growing your business or career after accessing the resources, connect with me on LinkedIn and I will personally help you.


Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.

MUST READ:  Website Optimisation for businesses in Nigeria

For example, a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down the mobile site on their desktop.

This creates a less than optimal user-experience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to take into account with regards to SEO.

2. One Website, Many Devices

One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes.

This is an important characteristic since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site.

A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.

If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone.

On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again.

3. Easier to Manage

Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.

That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their Smartphone.

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there’s no reason why mobile-specific keywords can’t be incorporated into a responsive design site as well.

MUST READ:  How I Used Affiliate Marketing To Make Money

Conclusion


Quick Question: Have you checked out our 10 top most valuable digital marketing resources to help you grow your business or career successfully using smart and proven digital marketing tactics and tools?

Click here to check it out. Let me know what you think. 🙂

And if you still need more help growing your business or career after accessing the resources, connect with me on LinkedIn and I will personally help you.


Google recommends you go with responsive web design because it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.

Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you, join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.

DO YOU WANT TO DOUBLE YOUR SALES AND MAKE MORE MONEY ONLINE?
Get 100% FREE access to our digital marketing strategies, tactics and tools that more than 17,500 people have already used to increase their sales and make more money online.
Do you want our resources and tools for FREE?
Yes, Email Me Resources
No Thanks!  I would rather not make more sales and money online
FREE Guide: How to build a profitable online business
Which email do you want us to email you our FREE Guide.
Send Me Now
You have nothing to lose, It is FREE!
close-link
FREE Resource: 17 ways to increase website traffic
Bonus: How I used affiliate marketing to make money from my website traffic

Email Me Now
Amazing! It is100% FREE
close-link