A lot of people want conversions for their Nigerian websites today. While conversion is very important, we first have to consider traffic as a first step towards growing your conversion rates. A decent increase in traffic will only lead to an increase in revenue at the end of the day.
So I’m going to share with you various tips to help grow your website traffic to a sizeable amount.
Top 5 secrets for growing your Nigerian website’s traffic
Increase frequency on fresh content
Having a blog and creating content every 2 or 3 days will contribute to the growth of your traffic steadily. Make sure to give a lot of thought before creating your blog content, Ensure that your content can serve as link bait and people can find something new and valuable to read from it.
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Use a very attractive headline, some interesting statistics show that:
On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. That’s why your headline has to be essentially great and able to capture the interest of your audience.
[bctt tweet=”Ensure that your content can serve as link bait and people can kind something new and valuable to read from it. “]
Also, try to plan your content before writing, if possible have a content outline of how you want your content to flow, this helps to make your content easily readable and quick to understand by your target audience.
Use High volume low competition keywords
You can pick a few of your top competitors and analyze their webpages to ensure that you get the right keywords they use and then create great content to rank for those words.
This strategy is a continual process, because you are constantly looking for new keywords to create pages of content around.
A great strategy to adopt for this is to use the google keyword planner to determine keywords. But under the landing page section, type in your competitor’s landing page, rather than yours.
This way the keyword planner brings up a lot of relevant data about your competitor’s most competitive keywords, you can create content around those keywords and rank for what they rank for.
Social media is a great place to convert a lot of traffic into qualified visitors into your website. The social media of choice for your business will largely depend on the kind of business your run.
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If you run a tax consulting business for example, then your best social media strategy might be to have a very strong presence on linkedIn for locating potential clients.
Engagement on social media is very key to growing your audience. Growing your audience comes down to making sure your presence is felt, make sure you are creating an awesome experience for those visiting your social pages. Make sure you’re pumping out great content and responding to comments and questions on your page.
Don’t miss out on festivals and seasons, send custom greetings to your fans, followers and audience they will love it and try to keep in touch with you.
Make sure your posts are regular. Keep to a certain frequency and ensure you are pumping out valuable content at regular time hours.
Get some backlinks to your website
A great strategy to building your website traffic is getting backlinks from trusted websites in your niche. Backlinks are simply link backs from sites to your website content or article.
It’s one thing to create great content but it’s important to get the word out there about your article to solicit for backlinks unless you’ll be losing out on a lot of traffic in terms of ranking.
The first step involves researching your articles or content similar to yours, you can use tools such as ahref.com or majesticseo.com to gauge the SEO strength of various website’s articles.
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With these sites you can get the backlinks of various contents similar to yours. With that you can build a great database of people who you can contact for backlinks to your content.
Use Influencer marketing to grow your traffic
This idea revolves around using influencers within your industry to promote your brand or service.
An influencer can really bring the power of word of mouth marketing down to your product, because this individuals have the capacity to blast a shout out of your product or service to their huge list of followers.
David Amerland, social media marketing specialist and author, defines an influencer as:
“The person who has their own social network and is actively influencing the direction of thought of that social network through the content they share, the comments they make, and the things they draw attention to.”
You can use traackr.com to identify influencers within your industry and then contact them one-on-one with your value based offering. Influencers have a lot of followers who follow and firmly believe the advise of the influencer.
The steps suggested above can easily go in the wrong direction if you hire the wrong person to do this job. This tasks are carried out effectively by 1% digital marketers.
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