Blogging Strategy in Nigeria: 5 reasons people don’t read your blog posts
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These days everybody seems to be blogging. There are just blogs everywhere, but just a few of them tend to have a strong readership, perhaps successful.  Have you ever visited some blogs in Nigeria and get fed up with how they make it seem? .

What is paramount is for you to have a strong readership, if you do have that means something is probably wrong. This is one of the biggest challenge most new bloggers face. What usually comes to the mind of any new blogger is how to drive traffic and building a successful blog.

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Now what is actually critical is to find out why are people not reading your blog posts? This article will stress the reasons people aren’t reading your blog. I have also outlined the key and actionable steps in that regard.

Your blog post doesn’t add value to your audience



If your blog post is not adding value to my life or business why should I continue to waste my time reading it. You should offer immense value to your readers, it has a way of adding value to your business as well. Available data show that 79% of companies that have a blog report a positive ROI for their inbound marketing.

 

You should offer immense value to your readers, it has a way of adding value to your business… Click To Tweet

However, one of the ways to embed value into your content is to write lengthy articles with current data and statistics on topical issues related to your industry type or your business.

You don’t know your audience

 

Having a comprehensive knowledge about your audience will step up your strategies when creating content. If you create compelling content without an in-depth knowledge of your audience, it wouldn’t yield any positive result.

This is because you are not developing content that is targeted at them specifically. However,  It’s not enough to just to understand them, you should endeavor to create content specifically for them.


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Furthermore, part of the knowledge about your audience also involves knowing exactly what they are searching for, the keywords they use on Google and other search engine machines. With that, you would be able to develop content that will serve their needs.

MUST READ:  10 strategies of generating quality leads for your business
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You don’t optimize your post for SEO and SM

The availability of Search Engine Optimization tools now Makes it very easy your readers in spreading the message. In addition, do not just a few times, there are ardent readers too, that read more than others. So go ahead and promote your new post a few times. The implications might turn out to be a positive one.

You are posting without image.

Psychologically, the image has tremendous effects on the any reader. Therefore, including the images throughout your post will create some good aura in your content.

This actually keeps the readers reading rather than giving them distractions. Not just images, but quality images. Bad images on the other hand will make your business look like a sloppy outfit. Always ensure that you are using the original images.

You don’t send new posts to your email subscribers

If you don not import new email subscribers on your mailing list, there is no how they. There is no how you would build a successful blogging strategy without having an email If you don’t have an email service provider, set up one to update list members each time a new blog post releases.

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