Content Creation: What It Is and How to Do It

Content Creation

Content creation is the act of developing topic idea that appeal to current or potential customers, content idea can be written or in  visual format and making that information available to your audience in the form of blog, video, or other format.

The first place where people go when they need answer to their question is Google or any other preferred search engine

There  are over 7.81 billion searches on Google per day, 54.711 billion searches per week, 237.75 billion searches per month and 2.85 trillion searches per year worldwide

Whenever anyone enter a question into the search bar on Google or any other search engines those links that appears in your search results are content and people consume content on a daily basis.

Content creation can be an effective way to drive traffic to your website which can later become leads and then customers but it takes a lot of work, time and effort.

One of the challenges in creating content is that you have to continuously create new content and you can’t create any kind of content.

You have to create content that will align with your audience interest.

There are various method of creating content out there but in this article am going to discuss 5 content creation formats that can drive traffic to your website.

What is Content Creation?

Content creation is all about telling stories, and it’s a form of digital marketing that involves developing a strategic approach to create valuable and consistent content in order to attract and engage your target audience and eventually persuade them to take the action you desire.

When creating content you should be focused on building a strong relationship with your target audience by providing content that is relevant to them.

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Because creating content relevant to your target audience shows that you care about your customers and this will help you get their attention.

When creating content your priority should be on the quality of the content and not the quantity.

Also, you should consider your target audience’s pain points and tailor your content to solve their problem.

Otherwise, your effort will be wasted if your content does not cater to the right people with the right problem.

By answering the concerns and addressing the pain points of your target audience, you can increase traffic to your website which will might eventually lead to conversion.

The only way to get people to pay attention to your content is to create something that is relevant to your target audience.

Therefore when developing a content creation strategy it should align with your business and customer needs, and how it will address their problems and solve them.

Why Content Creation is Important?

In this digital era, content creation is more competitive than ever, every time you Google something millions of results show up and you get to see the top ten pages and a few ads.

Those top ten pages are the ones with content ranking for that particular phrase or keyword you search and that means you get to see few pages for that keyword.

Whether you own a flower shop, run a bakery you need to develop a strategy for content creation, because this will get people to discover your website and what you have to offer when they search for your products or services similar to yours.

It will help people think about your product or services and eventually they might buy from you.

People becoming aware of your business does not guarantee that they will buy from you, but because of the content you created, they know who you are, and if people do not know who you are, they will not be able to visit your website, become leads, or buy from you.

As a result, content creation contributes to the building of brand awareness and engagement for your products and services.

Where Can You Create Content?

Since the world has become digitalized and most people go online to search for products or services they want to use.

The best place for content creation is on your website through a blog page or you can use different social media platforms.

If you have a website and the content on your blog page or different pages on your website is properly optimized for SEO, you will keep showing up on the first page of the SERP (Search Engine Result Page).

Here are platforms to create your content:

We run a digital marketing skill institute and if I go on any search engine to conduct a search on “digital marketing skill” different pages on our website will appear because we are ranking for that particular keyword.

A particular page of our website is showing on the first page of the search engine result page for the keyword “digital marketing skill” on Microsoft Bing.

content creation

Basically, that keyword represent what we do; we teach people or help people acquire digital marketing skills.

For example, when I search for the keyword “digital marketing skill”, our LinkedIn business page profile also appeared on the first page on Google.

Another is one of our YouTube videos, which appeared on the First page on Microsoft Bing.

content creationAlways ensure that the content you create on your blog page,  or other pages on your website and social media platform are relevant to what you offer.

But what is the point if your content appears on the first page on search engine result page, then people click on it and immediately they do they leave away.

It all points to the fact that your content does not align to the need of your target audience or your content is not quality enough.

So, before putting any content out there ensure it is quality enough and it resonates with what your target audience will be searching for.

So if you want people to discover your product or service easily when they search for the product and service similar to what you offer; register for our 90% digital marketing course

Types of content creation

Content creation engages, attracts, and provides value to your audience, turning visitors into leads and paying customers.

When you get your content right; people will not just find your website, they will eventually become paying customers.

Content creation can be used to engage your audience, each new target market, and attract potential customers.

You can cater to diverse preferences by offering varied content formats like articles, videos, and podcasts for your target audience.

Their are various method of creating content to promote your product and services.

1. Blogs

Blogging is a type of content creation format.

It is a well-written articles about topics that your target audiences are interested in.

Today, a lot of businesses use blog post to engage with their target audience.

This is because it is a great way of establishing trust, building relationships, and increase the rate of conversions for your business.

Here’s an example of a blog post content:

Blog post

Blog posts are easy shareable content and they are quickly found by search engines.

Although blogging is effective way of driving traffic to your website but it requires a lot of commitment and consistency.

People get to know who you are when they visit your blog posts, how do you know who they are?

Engage your audience through blog post CTAs and forms. This will help retarget them, nurture their interest, and convert them into loyal customers.

Most won’t make an immediate decision, but with compelling content and a well-placed form, you can capture their attention.

In addition make sure you focus on topics that will interest your target audience and optimize your post with relevant keywords.

2. Ebooks

Ebooks are electronic books that are often available as PDF downloads. It is a long form content that you can use to share knowledge and expertise on specific topics that are relevant to your industry.

Creating an e- book Requires research, time, and quality writing and it must be relevant to your target audience.

Because if your content is not relevant to your target audience then it won’t be of value to them

Therefore when writing ebook you should be focused on providing solutions to the pain points of your target audience.

Ebooks have a number of benefits. It includes lead generation, growing your email lists and establishing yourself as an authority.

Ebook could also be an excellent lead magnet to get quality people to subscribe to your email list and retarget them.

3. Videos

Video content is one of the most popular form of content creation format consumed on the internet.

This is due to the fact that most people like to watch videos, which has been proven to grab peoples attention.

It is one of the most effective ways to engage and communicate with your target customers, resulting in long-term relationships and customer retention.

Here’s an example of a video content:

Video is a pivotal content format for brands on social media to drive engagement and convey their message effectively.

Relevance to your brand and audience is paramount when crafting video content.

Videos yield remarkable message retention of 95% and a notable 86% boost in website traffic, according to marketers.

Also, 78% of video marketers says video has directly helped them to increase sales.

For a potent marketing strategy, video content is an absolute must. As it helps you engage your audience, boost website traffic, and drive sales.

There are varying purposes to this type of content. Explainer videos help introduce your business, showcase products, or offer step-by-step guidance. Testimonials help reveal the benefits and why other should go for it.

Just like other content, videos should provide value by addressing questions and solving pain points.

4. Infographics

An infographic is a type of visual content that is appealing to the eye, memorable, and simple to comprehend.

It is one of the most popular types of content to create. They help give access to information like statistics, research, etc. in a n engaging and shareable format.

You can use infographics as an effective marketing tool to educate your target audience about your products and services.

Infographic is an extremely useful content creation your brand or business can leverage to stand out in tis digital era.

Here’s an example of an infographic content:


90% of information sent to the brain is visual. Consumers are more likely to pay attention to “information-carrying pictures” like infographics than they are to read through text alone

Also, Infographics have been shown to increase web traffic by 12%.

So, infographics can be another type of content creation format that you can use to reach out to your target audience.

5. Podcast

A podcast consists of digital audio files available for download or online streaming, with each recording called a podcast episode.

These episodes are typically hosted by individuals who lead discussions on platforms like iTunes, Spotify, Google Podcasts, and Apple Podcast.

Podcasts offer a flexible way for audiences to consume content at their convenience, boosting engagement.

In 2020, the global podcast listenership hit a record high with 485 million consumers worldwide.

The podcast market is set to expand further, expecting over 800 million users by 2025, reflecting growing interest.

Here’s an example of a podcast content:

A podcast is another great option for repurposing existing content.

You can convert video audio to a podcast effortlessly. Or transform blog posts into engaging podcasts.

Podcasts help to build awareness, enhance conversions, and offer revenue streams.

Every content piece serves a purpose. Define your podcast’s role and business benefits before you get started.

For example, our digital marketing skill institute podcast focuses on digital marketing topics.

We also create podcasts to interview past students about their accomplishments and how our course has helped them.

However, as with other content creation formats, you should always keep in mind that the main objective of all content formats is to solve a problem or a pain point for their audience.


Content creation builds awareness for your product, driving website traffic and encouraging purchases or service use.

Understanding your target audience is crucial before creating content to ensure relevance and appeal.

Quality content without targeting the right audience yields no leads or sales. Knowing your target audience can help you create content that is relevant to them.

Once you know your target audience, you will be able to structure an effective content strategy.

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