Digital marketing tools in Nigeria: 15 digital marketing tools you need for your business growth
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Digital marketing tools in Nigeria: 15 digital marketing tools you need for your business growth

What makes digital marketing what it is today are the various innovative tools that are constantly emerging. The tools are there for you, what is important is for you to have strategy. Definitely, you are not meant to use all the tools.

When you have a strategy in place you will be able to detect which tool to use and which one not to use.   Check out the following 15 digital marketing tools that can help you grow your business.


This one of the most recent digital marketing tools with sophisticated technology used in creating static graphics or interactive presentations and infographics to support text content to increase engagement with their audience, educators and students.

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It is used it to improve communication on various topics, and small businesses and organizations are using it to better engage and market their products and services to their target audience.


HootSuite is a one of the most used tools when posting on the social media if you manage multiple social media networks for multiple clients. You can use the scheduler to pre-schedule your posts for a specific date and time and you can preview how it will look.

You can also track your campaign analytics, a handy feature for those who are regularly reporting the success of their social media campaigns. Using  HootSuite’s streams to view all of your posts on all your networks, which makes it very easy to keep track of what you are posting where.


SumoMe is a powerful tool that will give your site, and business, a major boost. SumoMe has a number of features that include a scroll box for email signups, contact forms, heat maps to see where your visitors are coming from, and a tool that auto-optimizes your share buttons.


Facebook is the biggest social media network globally and its role as far as digital marketing is concerned cannot be questioned. It has become an effective and one of the most used digital marketing tool.

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There is no functional business organisation that doesn’t have a Facebook page for its business. It has become a veritable tool to engaging with customers or even prospective customers.


MailChimp is one of most widely used tool amongst business owners, as well as the most popular email marketing tools available. MailChimp allows you to send out targeted emails, subscriber profiles, and automated emails.


This Search Engine Optimization (SEO) management platform used to assist you with your digital marketing campaigns. The RankWatch allows you to see which keywords are ranking the highest for you, suggestions for improving your website, and keeping an eye on what your competitors are doing.

RankWatch allows you to see which keywords are ranking the highest for you, suggestions for improving your website, and keeping an eye on what your competitors are doing. Click To Tweet

Google Analytics

Google Analytics is indispensable for monitoring the results of your (or your clients’) website traffic and where that traffic comes from.  The graph view is especially handy to visually see when your website traffic goes up and down so you can better understand how to capitalize on the actions that caused traffic to increase.

One good thing about Google Analytics is that it gives us all the information you may ever need for figuring out what’s working well with your website or not. However, Google analytics gives you the following results such as:

  • Search queries
  • New vs. returning visitors
  • Referrals
  • Time on page
  • Social media sources.

PageSpeed Insights

This is a tool mostly used by web developers, what the PageSpeed Insights does is to help you measure how website pages can improve its performance on. The function of the PageSpeed Insight is divided in two broad ways:


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Time to full page load: Elapsed time from the moment a user requests a new page to the moment the page is fully rendered by the browser.

Time to above-the: fold load: Elapsed time from the moment a user requests a new page and to the moment the above-the-fold content is rendered by the browser.

However, PageSpeed Insights only considers the network-independent aspects of page performance: the server configuration, JavaScript, and CSS, the HTML structure of a page, and its use of external resources such as images. Implementing the suggestions should improve the relative performance of the page.

 Raven Tools

This is also Search Engine Optimization tool that could be added to your Google Analytics. Raven Tools comes equipped with a set of tools for all of your SEO, PPC, content marketing, and social media needs. What makes Raven stand out, though, is that it cuts out time-consuming tasks by generating in-depth, easy-to-understand reports.


Digital marketing tools in Nigeria

This is a digital marketing tool that allows to personally reach out to each person that joins your website. With Autosend you can actually send personalized, targeted email and text messages to every customer based on what they do on your website. This digital marketing tool works mysteriously.

For instance if a particular customer or anybody at all joins, makes a purchase or even look at a particular FAQ question on your website, you will be able to detect and send them a personal message.


The Twitter is also a powerful tool in digital marketing. When tweeting, your tweets can include a link to any web content or a photograph or video. Adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets. That is how it works.


This digital marketing tool is mostly used by content developers, the tool allows you to create graphic design-worthy Infographics.  It’s pretty user-friendly and you don’t have to be a designer to end up with a beautiful Infographic.


Foursquare is a geo-location mobile marketing tool or a local search and discovery service mobile app which provides a personalised local search experience for its users. Foursquare aims to provide highly personalised recommendations of the best places to go around a user’s current .


This is also used by some people, but cannot be compared with the likes of Facebook and twitter. The platform has a very unique demographic, in that the vast majority of its more than 70 million users. Nodoubt, the platform is speedily evolving.

Google Alerts

Google has done a lot when it comes to unleashing tools that are very useful in today’s businesses. What the Google Alert does is to notify you that your brand has been mentioned online. You can as well get alert when your competitors are mentioned.


This could additional boost to your email marketing. By installing Rapportive you get to know your contacts better by showing their photo, job, tweets, company, LinkedIn profile etc.


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