Digital marketing tools in Nigeria: 15 digital marketing tools you need for your business growth

Digital marketing tools in Nigeria

What makes digital marketing what it is today are the various innovative tools that are constantly emerging. The tools are there for you, what is important is for you to have a strategy. You are not meant to use all the tools.

When you have a strategy in place you will be able to detect which tool to use and which one not to use.   Check out the following 15 digital marketing tools that can help you grow your business.

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Top 15 digital marketing tools for business growth


This one of the most recent digital marketing tools with sophisticated technology used in creating static graphics or interactive presentations and infographics to support text content to increase engagement with their audience, educators and students.

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It is used it to improve communication on various topics, and small businesses and organizations are using it to better engage and market their products and services to their target audience.


Digital marketing tools in Nigeria

HootSuite is one of the most used tools when posting on social media if you manage multiple social media networks for multiple clients. You can use the scheduler to pre-schedule your posts for a specific date and time and you can preview how it will look.

You can also track your campaign analytics, a handy feature for those who are regularly reporting the success of their social media campaigns. Using  HootSuite’s streams to view all of your posts on all your networks, makes it very easy to keep track of what you are posting where.


Digital marketing tools in Nigeria

SumoMe is a powerful tool that will give your site, and business, a major boost. It has several features that include a scroll box for email signups, contact forms, heat maps to see where your visitors are coming from, and a tool that auto-optimizes your share buttons.


Digital marketing tools in Nigeria

Facebook is the biggest social media network globally and its role as far as digital marketing is concerned cannot be questioned. It has become an effective and one of the most used digital marketing tools.

There is no functional business organisation that doesn’t have a Facebook page for its business. It has become a veritable tool to engaging with customers or even prospective customers.


Digital marketing tools in Nigeria

MailChimp is one of most widely used tool amongst business owners, as well as the most popular email marketing tools available. It allows you to send out targeted emails, subscriber profiles, and automated emails.


Digital marketing tools in Nigeria

This Search Engine Optimization (SEO) management platform used to assist you with your digital marketing campaigns. The RankWatch allows you to see which keywords are ranking the highest for you, suggestions for improving your website, and keeping an eye on what your competitors are doing.

Google Analytics

google analytics


Google Analytics is indispensable for monitoring the results of your (or your client’s) website traffic and where that traffic comes from.  The graph view is especially handy to visually see when your website traffic goes up and down so you can better understand how to capitalize on the actions that caused traffic to increase.

One good thing about Google Analytics is that it gives us all the information you may ever need to figure out what’s working well with your website or not. However, Google Analytics gives you the following results such as:

  • Search queries
  • New vs. returning visitors
  • Referrals
  • Time on page
  • Social media sources.

PageSpeed Insights

Digital marketing tools in Nigeria

This is a tool mostly used by web developers, what PageSpeed Insights does is to help you measure how website pages can improve their performance on. The function of the PageSpeed Insight is divided in two broad ways:

Time to full page load: Elapsed time from the moment a user requests a new page to the moment the browser fully renders the page.

Time to above-the: fold load: Elapsed time from the moment a user requests a new page and to the moment the above-the-fold content is rendered by the browser.

However, PageSpeed Insights only considers the network-independent aspects of page performance: the server configuration, JavaScript, and CSS, the HTML structure of a page, and its use of external resources such as images. Implementing the suggestions should improve the relative performance of the page.

 Raven Tools

Digital marketing tools in Nigeria

This is also a Search Engine Optimization tool that could be added to your Google Analytics. Raven Tools comes equipped with a set of tools for all of your SEO, PPC, content marketing, and social media needs. What makes Raven stand out, though, is that it cuts out time-consuming tasks by generating in-depth, easy-to-understand reports.


Digital marketing tools in Nigeria

Digital marketing tools in Nigeria

This is a digital marketing tool that allows to personally reach out to each person that joins your website. With Autosend you can send personalized, targeted email and text messages to every customer based on what they do on your website. This digital marketing tool works mysteriously.

For instance, if a particular customer or anybody at all joins, makes a purchase or even look at a particular FAQ question on your website, you will be able to detect and send them a personal message.


Digital marketing tools in Nigeria

Twitter is also a powerful tool in digital marketing. When tweeting, your tweets can include a link to any web content or a photograph or video. Adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets. That is how it works.



This digital marketing tool is mostly used by content developers, the tool allows you to create graphic design-worthy Infographics.  It’s pretty user-friendly and you don’t have to be a designer to end up with a beautiful Infographic.



Foursquare is a geo-location mobile marketing tool or a local search and discovery service mobile app which provides a personalised local search experience for its users. It aims to provide highly personalised recommendations of the best places to go around a user’s current.



This is also used by some people, but cannot be compared with the likes of Facebook and Twitter. The platform has a very unique demographic, in that the vast majority of its more than 70 million users. No doubt, the platform is speedily evolving.

Google Alerts



Google has done a lot when it comes to unleashing tools that are very useful in today’s businesses. What the Google Alert does is notify you that your brand has been mentioned online. You can also get an alert when your competitors are mentioned.

Final thought

The digital marketing industry in Nigeria offers a wealth of tools to help businesses thrive and grow in the online space. When you leverage the right digital marketing tools, businesses can enhance their online presence, reach their target audience effectively, and drive business growth. From social media management platforms to email marketing tools, SEO analytics platforms, and automation tools, the diverse range of digital marketing tools available in Nigeria provides businesses with the resources they need to succeed in the competitive digital marketplace.

To learn about various available to you as a digital marketer, you can join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.


Which tool is used for digital marketing?

There are various tools used for digital marketing, including social media management platforms like Hootsuite and Sprout Social, automation tools like Zapier and Hubspot, influencer marketing platforms like Upfluence, and analytics platforms like Google Analytics.

How to do online marketing in Nigeria?

To do online marketing in Nigeria, businesses can leverage various digital marketing channels and tools, such as social media marketing, email marketing, search engine optimization (SEO), mobile ads, and analytics. It’s essential to understand the digital marketing toolbox at your disposal and choose the right tools that align with your business goals and requirements.

Which digital skill is in the highest demand in Nigeria?

The most in-demand digital skill in Nigeria is not specified in the search results. However, digital marketing skills, such as social media marketing, email marketing, search engine optimization (SEO), and mobile marketing, are valuable for Nigerian businesses.

Is digital marketing a promising career in Nigeria?

Yes, digital marketing is a promising career in Nigeria. With the rapid evolution of the digital marketing landscape, businesses in Nigeria are seeking professionals with digital marketing skills to help them reach and engage potential customers.

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