Google ad Platform was designed by Google to make it easier for businesses to promote their products and services online in order for customers to find them.
This platform is a great place for you to advertise your business because billions of users depend on Google to carry out their search online and there are over 3.5 billion Google searches conducted every day.
These days people use the web to shop or research before they buy a product or use a service and Google advertising can help you get in front of potential customers when they are looking for products and services similar to what you offer.
This is because when a customer is looking for a product they want to buy or services they want to use the first place they are likely to go search for it is on Google.
Therefore as a business owner, you can take advantage of the number of searches that take place on Google every day and let your business appear when a person is conducting a search on google.
Apart from ads appearing on the Google search results page, your ads can also appear on YouTube, Gmail, and other Google platforms.
With Google advertising, you can place your business in front of millions of potential customers, you can build brand awareness, increase website traffic, and increases sales.
In this article an am going I will share how you can use google advertising platforms to grow your business.
What is Google Advertising
Google advertising is currently the most widely used pay-per-click advertising platform in the world and billion of businesses use this platform to promote their product and services online.
This platform takes advantage of Google search results and allows businesses and advertisers to target certain keywords, causing their ads to show up as results when someone searches for those words on Google.
For example, if someone is searching for “most beautiful bags in the world” and you are running ads on Google to promote your bags your ad is likely to appear as part of the search results.
Whenever you use Google to promote your product and services, your ads appeared at the top of Google search results.
What makes ads on Google effective is that they appear when people are searching for what they need and are in the process of making a buying decision.
Your ads can appear as people are searching for businesses like yours or for the services or products you offer and getting in front of your potential customers at the right moment can turn them into valuable customers.
One advantage of using the Google advertising platform to promote your business is that it operates on a pay-per-click model (PPC) and you pay for ads whenever you get results (when someone interacts with your ad) and not for impression.
When advertising on Google you must set your ad to match your goals.
Google advertising platform offers
There are (10) different goals you can select while advertising on Google and the goal you choose will determine the campaign type that will be available to you.
You can choose this goal if your aim is to drive sales online, in-app, by phone, or in-store. The campaign type available for this goal includes search, display and smart, shopping, videos, and discovery.
You can choose this goal if your aim is to encourage potential customers to express interest in your products or services by providing their contact information or signing up for a Newsletter.
The campaign type available for this goal includes search, display, shopping, video, smart, and discovery.
You can choose this goal if your aim is to encourage potential customers to visit your website.
The campaign types available for this goal include search, display, shopping, video, and discovery.
Product and brand consideration
You can choose this goal if your aim is to encourage potential customers to consider your products or services when they are researching or shopping for products online.
You can also choose this goal If you want to engage people who have shown interest in your brand or encourage people to consider your brands or products in the future.
The campaign type available for this goal is video.
Brand awareness and reach
You can choose this goal if your aim is to reach a broad audience and increase awareness for your product and services.
The campaign type available for this goal includes display and video.
You can choose this goal if your aim is to get people to install, interact or pre-register for your app before launch
The campaign type available for this goal is app
Local store visit
You can choose this goal if your aim is to drive potential customers to visit your local store.
If you choose this goal the “Local” is the campaign type that will be available to you.
Create a campaign without a goal
Google ad platform allows advertisers to use any available campaign type and structure a campaign step-by-step without selecting any goal.
There are eight (8) campaign types on the Google ad platform, that determine where your current and potential customers can see your ad.
The type of campaign type that is available for you to choose from is based on the goal you choose, and this will eventually determine the settings and options available to you when structuring an ad campaign.
In this article, I talked about Google ad with a major focus on different types of goals and campaign types available on Google advertising platform.
For more detailed practical steps on how to grow your business using Google ad register for our 90% digital marketing courses and get all the strategies, you need to increase sales online.