Landing page for brands in Nigeria:Key steps in designing your landing page
Digital marketing tools in Nigeria
Digital marketing tools in Nigeria: 15 digital marketing tools you need for your business growth
June 17, 2015
MailChimp in Nigeria: MailChimp Fundamentals for Digital Newbies
MailChimp in Nigeria: MailChimp Fundamentals for Digital Newbies
June 23, 2015
Show all

Landing page for brands in Nigeria:Key steps in designing your landing page

In digital marketing, the general goal of any landing page created for brands in Nigeria  is to convert site visitors into sales or leads.

A landing page is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page is seen as the lead capture page and its importance cannot be overemphasized.

 

Identify your audience

Whenever you are designing your landing page always makes sure that it talks to the audience. Try to figure out the problem, the need or the wants of your target audience.


Important Note: Are you ready to discover how to generate a steady stream of new customers and sales every day regardless of your products, price point and marketplace using digital marketing? or Are you ready to discover how to start and grow a high-profit Online Business and go from $0 to $1,000 to $10,000 monthly with a year? Then sign up for our FREE Digital Marketing Training below now 👇👇👇👇👇👇 and we will email you training lessons for FREE (You will receive 14 lessons by email, one per day.).

SIGN UP NOW 👆👆👆👆 - It is FREE only for a limited time.


 

Landing page for brands in Nigeria

Also write the copy with specific person in mind. If you succeed in driving traffic to your landing page through many advertisements.   And run different Ads, create many different pages. They can m,mostly be the same, but with different headline and tweaks in the copy.

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

 

Define your Most Wanted Action (MWA)

The Most Wanted Action is one action people should take whenever they land on your page. This is actually dependent on your product and strategy. Generally, if your product is somewhat expensive and complicated, it is better to just get their email address and start building as relationship with them from there.

Landing page for brands in Nigeria

However, if you are selling your products at cheaper rate, or you sell products like wine or newspaper subscription, it makes more sense to go directly for the sell. If your product is a software for instance, I recommend offering free trial version.

Define your message  

Landing page for brands in Nigeria  

 

Now that you have known your audience, the problem they have and the solutions too. This is the time for you to craft a comprehensive message. The truth remains that, there is no sure or certain way what will work. All you need to do is to create a hypothesis and split test them.

Give your landing page a good design

Landing page for brands in Nigeria

Now you already know the Most Wanted Action, you understand and know your audience, you have the hypothesis. Mind you, the hypothesis should appeal to them. Now the issue is, how do you design a landing page?

  • What you need to do is to include the things that you need in the landing, and what are the things?
  • Your company’s logo
  • An appealing headline that speaks to the audience
  • A brief explanation of your offer just above the fold (The fold is the portion that can be seen without the average user having to scroll down)
  • A longer explanation of your offer below the fold if you find it deem to do so (Usually the email address and the name, but do you actually need the name?)
  • A buy or a sign up button depending on your predefined most wanted response link to your privacy policy (To keep the people on the page, this will open up in a pop up window and not a load in new page)
Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

However, it is good to know that the more field you request a visitor to feel the more frictions you are likely to cause, therefore the less people will fill the form.

Thing that you should leave out when designing your landing page

  • A navigation menu- Remember to focus on only your offer
  • Links to other parts of your website such as “about us page”
  • Pictures or images that doesn’t relate to what you offer will only bring distractions.
  • Hard to read text, anything less that 12px is not recommendable.
  • Any links along the lines of “click here to subscribe” or click here to read more”. If you cannot cram all your content into the upper folder of your landing page, just let the user scroll down. Scrolling is always better than clicking to the next page.
  • Scary forms with needless fields such as fax, title etc.
  • Clear field buttons

Mind you, there is always exceptions and you usually cant copy best practices to use on your site, however this advice given here should be your starting point. Just try as much as possible to get the essentials first and tweak from there.

Putting it all together

Once you have created your page layout and copy, the next thing is to put together and upload it on your website. We recommend using simple URLS that users can easily recognize. Sometimes it’s a good idea to register a whole new domain for your landing page altogether- exact keyword domains get more PPC traffic.

For instance, if your website is about job offers to work on an oil rig, your URL could either be www.OilRigJobOffer.com or www.Somesite.com/oilrigjoboffers. Such URLS often generate better than normal clicks through rates on targeted Google. PPC Ads. A searcher who types oil rig job offers is more likely to click on an Ad with a keyword URL.

Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you, join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.

 

 


So, What do You do Next And Where do We go From Here?

I hope you enjoyed this blog post. I’m sure you got so much value and you are excited to implement and get your hands dirty on one or 2 of the things you read. You probably also have questions/ thoughts/ideas and more and want keep up the momentum.

You are lucky because you finally have found the ONLY step-by-step Digital Marketing Training Course that actually works where you will get 90% practical and 10% theoretical training with 1 year after-training support, coaching, and mentorship from experts with both local and international experience (the Best in the Business).

You will also earn 6 globally recognized international digital marketing certifications from Google, Facebook, Twitter, Bing by Microsoft and a Professional Diploma in Digital Marketing from Digital Marketing Skill Institute (After the course, you will be able to Work and Make Money from Anywhere in World with just a laptop and internet connection).

It is more than a course, you will be part of community of our students, successful digital marketers as well as our founder and our entire support team going along with you to help support you, network, open strategic partnerships and so on. You’ll never be left hanging when you need support the most.

With over 2,438 people trained and coached to succeed in the last 5 years, we are confident that you will succeed in any of the following:

👉 Grow your business sales and revenue faster.

👉 Get a well-paid job in the digital marketing field.

👉 Start and grow your digital marketing agency or a freelance business.

👉 Make more money in dollars as an affiliate marketer.

👉 Start a profitable online or eCommerce business.

We guarantee that if you implement what we teach you and use the resources and support we provide you consistently for 3 months immediately after the course, you will get results or we will give you a full refund with an additional $100 from our own money, just to say "sorry for wasting your time").

The best part is that you will learn Digital Marketing hands-on by implementing practical real-world live digital marketing campaigns yourself and start seeing real results even before you finish the course.

Here’s a special invitation just for our blog readers - Sign up to “unlock it,”and Save ₦150,000 Plus You Will Earn 6 globally recognized international digital marketing certifications and We Added 10 Bonuses Worth Over ₦960,000 For You To Enjoy For Free If You Secure Your Space in Our Digital Marketing Course.

This is just for readers like you but you have to make that decision to join the course today (we will email you course details), sign up below. We will also include our Course Brochure that talks about what you will get when you register for our course in comparison with other courses out there.

Don't just take our word for it, see what our students think of learning with us...