10 Effective Online Marketing Strategy To Target Your Audience

Effective Online Marketing Strategy To Drive More Targeted AudienceEffective Online Marketing Strategy To Drive More Targeted Audience

One of the major online marketing strategy is driving targeted traffic toward a business website by passing an information about what you have to offer to your target market.

Coming up with online marketing strategy or plan might require some time, but once effectively done, it will be easy to drive a lot of visitors into your website

Some business owner makes the quick assumption that they can get a website setup for them, then they expect a lot of sales to start rolling in. You need to apply online marketing strategy before sales can come in.

We have a digital marketing course that gives better insight on how to effectively apply all the online marketing tactics to grow more customers.

As we all know there are huge amount opportunity for any business that is ready to set up their business online.

A business can move from non-performing to accepting sales beyond their control.

The difference in this action is by getting help from a reputable digital marketing agency that can drive result for you.

6 Effective ways to Target your audience

What is Online Marketing?

Online marketing, which is also called internet marketing or online advertising, is any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

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We will be outlining proven online marketing strategies to attract tons of prospective buyer to your start up or small business.

What is a Digital Marketing Strategy

A digital marketing strategy is a comprehensive plan that outlines how a business will use various online channels to achieve specific marketing objectives.

It involves a combination of marketing techniques such as content marketing, social media marketing, search engine optimization (SEO), and email marketing.

The most effective digital marketing strategies are tailored to the unique needs and goals of each business, and they often focus on understanding the customer, auditing and assessing the current state of the business, and staying aligned with the end result.


10 Effective Online Marketing Strategy To Drive Targeted Traffic

1. Content Marketing

content marketing smedigitalhub

This is the art of communicating with your customers and prospects by creating and distributing valuable,relevant and consistent content to attract and retain your audience and it can drive profitable customer action for your business.

The major essence of content strategy is the belief that if we, as business/brand,deliver consistent content,valuable information about your product to buyers.

Content marketing is the present and the future of marketing.

You need to digest our definition about content marketing one more time, if you remove the valuable and relevant in the context above. That is the difference between content marketing and the any other form of passing information you get from the companies trying to sell their product.

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Most of the time companies send information to their audience, it is so unfortunate that most of the time our audience might relate your content as spam all because there was not value in your content.

Regardless of the kind of marketing tactics you use, content marketing should be part of your process.

2. Social Media Marketing

social media marketing-smedigitalhub

It is very important for content marketing strategy to always come first before social media strategy.

Social media is one medium for interacting with your prospects and building strong relationship.

A lot of business have have been using social media marketing to attract more prospects.

You can also spread the word about your business across the social media.

Setting up profiles for your business on all social media platforms like (Facebook,Linkedin,Twitter,Google+) then you can start to implement online marketing strategies to build a large audience.

It is not necessary to be across all social media platforms.

What you need to do is to look at the social media that is relevant to your business.

Aside that social media interaction has the ability to convince prospects to do business with you, which has to do with the number of reviews you have on your social media fan page.

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3. SEO (Search Engine Optimization)


6 Effective ways to Target your audience

Search engine optimization reward every business or brand that consistently publishes quality content on their website.

Before that can to be achieved, there are rules you will need to work on, such as meta tag, keyword and unique content.

Majority of audience is now searching on search engine (Google,Yahoo,Bing,Ask) to find product or services.

Majority of the time, they go to the webpage that appear first on the search result which means only business with high-ranking will attract your audience through search engine.


…global brand and authority sites like Wikipedia,top traffic websites dominate the top spots for most keyword available online.

The smart approach is to adopt local SEO.

According to stellarseo, 90% of consumers search online for products and services and nearly 70% of those searches are local. This means that if your business does not a have local presence, you could be missing out on thousands of leads daily. Missed leads equal missed profits, something that many businesses cannot afford in this competitive market.

For instance,

If you sell used bags,rather target the generic “Used bags for sale”,you can target location-based key phrases liked “Used bag Lagos” or “Used bag for sale Ibadan”. Although this local SEO strategy will only display your website to a reduced number of audience.

Are you new to SEO?

Kindly click here to find important basic SEO tutoril for beginners or register to attend our digital marketing training to get better insight on search engine optimisation.

4. Inbound Marketing


This can be refers to a marketing activity that bring in visitor to your website, blog rather than marketers having to go out to get prospects to visit their business.

Inbound marketing earns customers attentions, and it makes the company to be easily seen, and draws customers to the website or blog with meaningful content.

To succeed in content marketing, you have to offer valuable content that will solve your prospects’ need, answer their question regarding your content, and help them an informed decision. You can make your content in various forms which include – ebooks and reports, videos, article, blog posts, article.

By adopting a content marketing strategy, prospects will see that you truly care about its customers. They will always remember your brand when they need your products or services.

They will always remember your brand when they need your products or services.

5. PPC Ads (Pay Per Click  Advertising)


If you want to get quick result, then pay per click advertising is for you.

Rather than trying free promotional way of marketing your website in order to get to the top of search engines then you can set up a PPC campaign.

By applying for PPC,

…you will only have to pay for click on your ads, this online marketing strategy present your brand to online prospects-regardless of your ranking.

Aside that your advert will display on the search engine result page for your targeted keyword, they will also be displayed on major blogs and websites with relevant content.

6. Email Marketing


It is a powerful and cost-effective strategy for businesses to reach and engage their target audience. Email marketing is effective because it allows you to reach a vast number of people with minimal effort and cost.

It also enables you to target specific audiences through segmentation and targeting techniques.

Planning your email marketing strategy involves choosing the right email platform, determining the type of content that will interest your audience, and creating personalized, engaging campaigns.

With the right strategies, such as personalization, automation, and targeted messaging, email marketing can deliver exceptional results and a high return on investment.

By following best practices and leveraging the unique benefits of email marketing, businesses can effectively reach their target audience and achieve their marketing goals.

7. Influencer Marketing

Influencer marketing has emerged as a highly effective strategy for brands to enhance their online visibility, connect with new audiences, and build trust with customers.

By partnering with influential content creators, brands can leverage their creativity and authenticity to promote products, generate marketing assets, and drive sales.

To implement a successful influencer marketing campaign, brands should first define their goals and key performance indicators (KPIs), confirm their budget, and choose the most suitable social media platform for their target audience.

Additionally, it’s essential to identify the right influencers, collaborate on campaign content, and track the success of the campaign using relevant metrics and KPIs.

8 Reputation Management

online-reputation-management SMEDIGITALHUB

This strategy has to do with building 5-star reputation for your business.

Reputation marketing is a very powerful strategy because the success of every business depends on the reputation they have been able to build over time.

The online audience is always ready to buy a product or service with some five star rating-even if they have never heard the business name before. They will trust their opinions and reviews.

Reputation marketing could make or tarnish other online marketing strategies that you may have applied to your business.

A single negative review about your business can discourage thousands of customers who are willing to purchase your service or product. Even if your website is ranking high on the search engine,a quality strategic content marketing, and a very strong social media presence.

A good marketing reputation, coupled with other outlined strategies will bring great result in terms sales and revenue. If your main goals are to attract audience then this strategy is on point and you will be amazed with the result.

9. Affiliate marketing

Affiliate marketing is a performance-based marketing model where individuals, known as affiliates, earn commissions by promoting products or services from other companies.

This approach leverages the abilities of various individuals to create a more effective marketing strategy, spreading the responsibilities of product marketing and creation across different parties.

Affiliates typically earn a commission for each sale they generate through their unique affiliate links.

This model offers a low-cost, low-risk business opportunity, making it an attractive option for entrepreneurs and content creators looking to generate additional income.

By understanding the intricacies of affiliate marketing and its various types, individuals can capitalize on this lucrative revenue stream and build a successful online business.

10. Marketing Automation


Marketing automation refers to the use of technology that enables businesses to automate, streamline, and optimize various marketing processes.

It saves marketers time and effort by automating routine tasks such as email campaigns, social media posts, and customer segmentation.

With marketing automation, businesses can create targeted and personalized messaging, analyze customer behavior, and enhance overall marketing performance.

To make the most of marketing automation, businesses should follow best practices such as focusing on dynamic lead nurturing, simplifying marketing analysis and lead scoring, building a clear buyer journey, creating engaging content, and effectively capturing leads by limiting distractions and avoiding lengthy processes.

Tips for Creating an Effective Digital Marketing Strategy

Creating an effective digital marketing strategy involves several key steps:

  1. Understand Your Customer: Gain a clear understanding of who buys your product, why they buy it, and where they buy it. Use data and demographics to create a robust profile of your audience.
  2. Audit & Assess: Conduct a full channel and content audit, linking each piece to your organizational goals. Identify what is currently driving revenue and what isn’t.
  3. Focus on the End Result: Develop a strategy that aligns with your brand and message, and link each channel and asset to your organizational goals.
  4. Review and Adjust: Double down on what’s successful and explore new content pieces or channels for further impact. Ensure your goals and objectives are SMART (specific, measurable, attainable, relevant, and timely).

By following these steps, you can create a digital marketing strategy that is tailored to your business’s unique needs and goals, and that drives results.

There you go!

We have come to the end of the top online marketing staretgy to generate more website visiotos or customers online.

Apply this online marketing strategy that will help your business progressively increase in sales.

If you still don’t know how to apply them, why not attend our next digital marketing training to start to understand the fundamental of online marketing.


How do I create a digital marketing plan?

Creating a digital marketing plan involves several key steps. Here’s a summary of the process:

  1. Define Your Goals and Objectives: Clearly outline what you want to achieve with your digital marketing efforts. Ensure your goals are specific, measurable, attainable, relevant, and time-bound (SMART).
  2. Understand Your Audience: Develop a deep understanding of your target audience, their preferences, and their online behavior.
  3. Conduct a Competitive Analysis: Evaluate your competitors’ digital presence, including their strengths, weaknesses, and the strategies they are using.
  4. Determine Your Budget: Establish a clear budget for your digital marketing activities, ensuring that it aligns with your overall business objectives.
  5. Identify Your Channels: Determine which digital channels are most suitable for reaching your target audience, such as social media, email, content marketing, and paid advertising.
  6. Develop Specific Tactics: Create detailed plans for each digital marketing channel, outlining the specific tactics and activities you will use to achieve your goals.
  7. Evaluate and Select Tools: Choose the digital marketing tools and platforms that will best support your chosen tactics and activities.
  8. Create a Content Plan: Develop a content plan that outlines the type of content you will create, the topics you will cover, and the channels you will use to distribute it.
  9. Measure and Analyze Results: Establish key performance indicators (KPIs) for each of your digital marketing activities, and regularly measure and analyze your results to ensure you are on track to achieve your goals.

By following these steps, you can create a comprehensive digital marketing plan that will guide your efforts and help you achieve your business objectives.

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