If you’re a business owner without a website, maybe you’re putting it off because you think most people don’t check online for local businesses. If you believe this, I’d like to gently point out the following: 97% of customers search online for products and services they need on a daily basis.
Every business needs a website that is customer friendly and something that will motivate them to do business with you. In the last article, we gave some of the things every website needs. If you missed it click here. Join us as we continue from where we stopped in the last article.
6. A noticeable call to action
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“Tell your online visitors exactly what you want them to do with clear tones of acclaim,” says Zhuang. “For instance, you may want them to visit your website, or sign up for your solely online coupons, etc.”
7. Know the basics of SEO
Your website won’t do you as much good if no one can stumble upon it. Become familiar with the SEO basics to make it more accessible by the search engine.
“You don’t need to employ mysterious, ninja, black hat SEO types to rank well on the search engines. Simply make sure your website is coded correctly,” Wright says.
This will only happen when you use the right keywords throughout your text, insert plenty of links, name URLs and page titles correctly, and employing the magic of images and videos.
8. Fresh, quality content
Give your customers what they are looking for, and maybe give them a reason to keep coming back. For many businesses, your website is your first impression on a customer.
Wright says, “The user is looking for something. Make sure you give it to them. [and be] sure your content is original, well written and valuable.”
Fresh content is a goldmine for SEO, as well. You can keep your content from getting stale (and give your company some personality, too) by updating the blog regularly or connecting in your social media feeds.
9. A secure hosting platform
Having your online information hijacked is a nightmare, and, should it happen to your business, it could cost your customers.
“It is crucial that you have a secure, trustworthy hosting company to keep the bad guys out and your content up and running,” says Wright. “It is also paramount to keep your content management system updated to stay one step ahead of the hackers.”
10. A design and style that’s friendly to online readers
As Forbes puts it, “Web surfers have the attention spans of drunken gnats.”
Zhuang describes it in more detail: “Online visitors often scan through a Web page to sample the content first when they open a new Web page. If they feel like they are on the right page, they will slow down to read the full story. To enhance user’s experience on your small business website, you need to organize the content for scanning.”
He recommends three style points for online writing to keep in mind:
- Break things down into short paragraphs, with headers if necessary
- Use bullet points
- Highlight important words or phrases.
Wright adds, “In the end, simplicity and basic colours are the best bet. Again, the content is the focus, not dancing clowns at the top of the page.”
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