For any Nigerian blog to be termed as successful there is always a blogging strategy behind it. Against the backdrop of the notion that blogging is a low level career, let me inform you right now, that blogging in Nigeria is purely a high professional career. It requires clever tactics, insights, strategy and much more.
Without the required blogging kill and strategy, it becomes very difficult to achieve blogging success. And what is then blogging success, it is just your ability to attract ardent readers, quality traffic, and subsequently, make cool cash.
I have come up with a clear cut blogging strategy that would get people to start reading your blog, promote it, get others to promote it for you and even make a successful career out of it.
There are a lot of people out there who think that they can start blogging anytime and anyhow. And if you really want to get your name out there and build up your blog, apply the following blogging strategies
Create worth sharing content
Good content is unique, entertaining or informative. It discusses things that people want to know in ways they have never heard before. Basically, if you make them glad they read it, they will want to pay it forward and let everyone else know about their great find.
Content are articles, videos, or webinar, it should be interesting enough to entice the readers. Do research on interesting topics, try as much as possible to solve peoples problem through your content.
Consistency and persistence
You can’t build a successful blog if you are not consistent in generating more contents, if you create good content, but you only do it once every month, you are not going to attract get followers. The only way to avert such occurrence is to create good content on a consistent basis.
Remember that you need consistently good content. If you are struggling with creating that much quality content, you can seek the services other people. But, it usually advisable to have a standard calendar that you should strictly adhere to.
Figure out a perfect promotion plan
Promotion plan is one of the prerequisite to attracting visitors to your blog. When you have a blog, be prepared to do a lot of promotion, because to promote your content, you need to plan ahead.
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When you have a blog worth promoting, and a promotion worth following, your blog is going to start growing dramatically.
Basically, don’t write a post and then throw it up once on Facebook and think it will work. It won’t. Just like anything else, it takes time, patience, and practice to get right.
You have to ask yourself Know what platforms you are going to promote; how you will promote the content on those platforms; the quantity of promotional posts that you will be creating; what time you will promote it? All these questions you will need to ask yourself.
Leverage the social media platforms
The social media is an indispensable tool when it comes to achieving success in blogging. There are a lot you can do on the social media in terms of achieving blogging success. The social media gives you room to do a lot of promotions.
For instance, when you build up your social channels, you have more engaged followers. If you are promoting your blog on your social media platforms just like you should be, but you have hardly any followers.
Apply the following strategies if you want to build up your social media accounts; be informative, not promotional; use images; use hashtags correctly, and engage with people.
You can also use tools like such HootSuite in order to get your posts out at the right time, and always track when the best time to post on the various social platforms. Figure out which posts are getting you (or others) the most traction and emulate those styles.
Use multimedia
Using multimedia should be part of your content creation tactics. Readers like images, infographics, webinars, videos, and everything else that stimulates the eyes and ears. When you make your blog appealing, and eye-catching, people will want to see what is going on your blog.
Create videos and let those be the main part of your posts. People are more likely to click on and share videos. Use infographics to capture your most important points in a way that is easy to show off on social media and is more likely to get people interested.
Engage in social forum
The more involved you are with people, the better. When you have a relationship with them, they are more likely to care about the things you have to say. If you want people to engage with you, then you need to engage with them. Apply the following tactics:
Talk about things that people want to discuss.
Get yourself into conversations.
If people comment on your blog, comment back.
Re-tweet other people.
Comment on other blogs.
Share other people’s content.
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