Customer Loyalty Scheme: Use effective customer loyalty schemes in retaining customers in Nigeria

Retaining customers requires a lot of efforts, but coming up with an idea that best fits good customer loyalty schemes would be of significant boost.

The loyalty scheme is just a way to show appreciation by rewarding your loyal customers, but how you do it is very important. It goes a long way in determining the relationship with your customers moving forward. For you to retain those customers, it is very imperative you initiate effective customer loyalty scheme.

The world is fast growing and getting sophisticated, and for you to start retaining customers you need to think outside the box. It is not just throwing you will free gift here and there, it has to be done strategically. Acquiring customers is not just enough; you have to retain them too.

May I use this medium to let you know that, basically retaining your customers has a very critical link with your customer loyalty scheme, no doubt about that. You can’t continue doing a wishy- washy business without knowing exactly the people you deal with.

The point here is very clear, you really need to know and identify whom your real customers are. And one of the ways in doing that is to initiate an effective customer loyalty scheme. The scheme serves as an opportunity for you to really identify and segment them accordingly.

Most companies are making huge Returns on Investment (ROI) as far as retaining their customers is concerned. And they have not achieved that feat without figuring and strategizing ways to retain customers. No business succeeds without loyal customers.

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Why customer loyalty scheme ?

Data Generation
You stand the chance of generating good data that will help in repositioning your business on the long run. Generating data pertaining to your customers will give room for strategy and planning. It could be used to improve your bottom line but all depends on how you effectively use those data.

The fact remains that customer loyalty schemes gives you an opportunity to really know your real customers, which you can use to separate the good eggs from the bad ones.

The scheme actually put the spotlight on customer behavior. They can show you your best clients and also underscore your worst customers.

Serves As A Come- Back Avenue

While your best customers may be bringing in the lion’s share of your profit, your worst customers are the bargain-hunters that spend little and only buy discounted goods. However, the loyalty schemes there could be used to win back those lapsed customers.

These customers are much easier to win over than cold prospects. They know you and you know them, their buying history and where and how to reach them. It could be more profitable to lose bad customers than to gain new ones.

Allow You To Focus On Good Customers

Knowing your good and bad customers worth it, hence you need a customer loyalty programme. Customer loyalty scheme serves as an avenue for you to focus on your best customers and allows you to focus on improving satisfaction.

The thing is that loyal customers buy more and are often willing to pay more, which boosts your cash flow. Remember, by increasing loyalty, you can increase profitability and extend the time they place their business with you.

The long run effect of that is that loyal customers are also good customers in one way or the other helps you to advertise your products and service.

Consider the following when initiating customer loyalty scheme

Certainly, risk is one of the terminologies associated with business. Even when you are thinking of ways to bring on board your customer loyalty scheme, you are taking risk. Just two things are involved; you might end up losing instead of retaining customers.

However, it becomes needful to be careful in initiating your customer loyalty schemes. Nonetheless, the following tips will bolster your customer retention strategy efforts.

Define Objectives

Objectivity is virtually needful in every aspect of business. What you intend to achieve in your customer loyalty programmes? Do you need more customers, do you want to retain, do you want to identify and segment your real customers?

These are critical questions you should endeavor to ask yourself. In devising an effective customer loyalty scheme your objectives must be defined in clear terms.

I have seen companies that lose money, customers and energy pursuing clueless customer loyalty schemes that lack preciseness and objectivity. Just focus on specific objectives.

Customers like loyalty schemes because they feel they are getting rewarded for giving you their business. So your scheme needs to offer customers something they will appreciate. However, it should also be devised with profit in mind.

Simplicity And Attractiveness

Your customer loyalty scheme doesn’t have difficult and scary. Always ensure that any scheme you are coming up with should be simple, attractive, and attainable.

You have to make it in a way that customers will not spend a lot of money in purchasing an item during scheme. If customers have to spend a lot they will feel cheated. But ensure that you can recover costs.

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