Digital marketing strategy in Nigeria: How to implement key digital marketing strategies
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Digital marketing strategy in Nigeria: How to implement key digital marketing strategies

Digital marketing strategies and trends are constantly evolving in Nigeria, just has we commenced the second quarter of the year.

I have highlighted trends that that will be useful for you this year, 2015. Though it is the second quarter of the year but it is not late, you can still start today by applying these digital marketing strategies and trends that will help you beat any form of competition in 2015.

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Some of these digital marketing strategies have been in existence for some years now; while some are evolving.These digital marketing strategies will provide you with a digital marketing blueprint for 2015.

Interestingly, the need to have a strong digital footprint in internet cannot be overemphasized. For your business to succeed and beat competition you must maximized the digital marketing potentials. For you to maximize the potentials, you must get the strategies right.

Without a digital marketing strategy in place, acquiring more clients or customers could be very difficult; the visibility of the brand is in jeopardy. What about revenue? The impactful revenue generating opportunities will likely be compromised.

The following digital marketing strategies will help you succeed in 2015. Just make sure that the second quarter of this year does not pass you by

Digital Public Relations

This is one of the newest trends as far as digital marketing is concerned. If you are reaching out to various media related websites and send them over a solid pitch, they might just write an article on your company or feature your CEO in a blog post.

The more people talking about your company, talking about your business and mentioning your brand, the better the exposure. Apart from the content contribution, you can build off of the content contribution by implementing a digital Public Relations (PR) strategy.


Having a blog is always needful when it comes to digital marketing. By creating better blog content in 2015, your web traffic will increase and your content will become more compelling. When you write a compelling blog, it has the potential to rank well organically in the search engines.

There is no way you can market your products online or contents without blog being put in place. We like to refer to blog content as the match that starts the fire. You should also know that the blog is not just a blog; it can also serve as content for a Facebook and Twitter post as well as a teaser for an email marketing campaign.

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Content contribution



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If you want your content to be seen by more eyeballs and gain more exposure, start contributing content to other blogs in similar fields. Content development in digital marketing is very essential, once you get it right, it will help you to even drive more traffic to your website.

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The whole idea is for your website to be quickly accessed and ranked by the search engines. But content development is always akin to Search Engine Optimisation (SEO). Just develop contents and send to others for viewership and readership.


-Facebook promotion and remarketing


Start seeing an uptick in conversion by implementing a Facebook re-marketing strategy for 2015. If you are a digital marketer and you have not started taking the advantage of display advertising on Facebook, you are missing a dazzling opportunity.

Not only will this yield one of the highest Returns on Investments (ROI) for your clients. Apart from that, it will help with brand exposure. It actually leads to better conversion rates and makes provision for a flexible budget which will lead to a more effective strategy.

This is why for 2015, you should focus on posts that can yield the best results and boost them for a small budget.

Sometimes, you just need to do a promotion and sacrifice some things for a long term return. Do you know that adding the cheapest promotion to selected Facebook posts will drastically increase your interaction? Sure it does. You’ll start to notice a major spike in communication when you boost your post for a small budget.


This is one of the emerging social media platforms that have really proven to be a very powerful tool. It is just advisable to start taking advantage of all these platforms. Even, marketers are getting more of an opportunity to share their content through filtered photos.

Instagram is one of the most unique ways to share content for your brand. It is better to be a step ahead of the game than 2 steps behind it. If you haven’t started an Instagram account for your business, what are you waiting for? You just need to start; it will improve your digital marketing strategy.

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Search Engine optimization (SEO)

Having your website optimized for Search Engine Optimisation (SEO) is a necessity heading into 2015. By having a Search Engine Optimisation (SEO) strategy in place, you can increase your leads and grow your business for next year. Data show that Search Engine Optimization (SEO) leads have an average close rate of 15 percent, while outbound leads such as cold calls and print advertising have an average close rate of 2 percent.

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