Digital marketing strategy for small scale and medium businesses
How to turn traffic into sales lead
How to turn website traffic into sales lead
May 31, 2016
Understanding the pros and cons of social media marketing
Understanding the pros and cons of social media marketing
July 4, 2016
Show all

Digital marketing strategy for small scale and medium businesses

why digital marketing strategy in Nigeria

Share this page on all your social media platform for a chance to win some AWESOME prizes (we just gave away ₦50,000 recently)!

Some people usually ask, if there is any need for their businesses to go digital here in Nigeria. They are curious to know if digital marketing would be of value to their business. However, I have outlined the significance of embracing digital marketing strategies, especially for smaller businesses which I think would address that question.

 

Digital marketing strategy for small scale and medium businesses

 

The following are the significance of digital marketing for small scale and medium businesses:


Important Note: Are you ready to discover how to generate a steady stream of new customers and sales every day regardless of your products, price point and marketplace using digital marketing? or Are you ready to discover how to start and grow a high-profit Online Business and go from $0 to $1,000 to $10,000 monthly with a year? Then sign up for our FREE Digital Marketing Training below now 👇👇👇👇👇👇 and we will email you training lessons for FREE (You will receive 14 lessons by email, one per day.).

SIGN UP NOW 👆👆👆👆 - It is FREE only for a limited time - start the training now or pay ₦95,000 later for the training. Start getting results like a pro and stop wasting time and money.


  • You connect with more customers online – Digital marketing basically is an internet based form of buying and selling of goods ad services. It is not the usual traditional form of Gone are the days when people scan through volumes of phone directories or browse through pages upon pages of broadsheets to look for information about a product or service. Now, a huge percentage of consumers use the Internet to make their search for information a whole lot easier and convenient.

Digital marketing strategy for small scale and medium businesses

  • Digital marketing saves time and money – There are some online free tools that will help boost your business performance. You do not need to spend money or whirl away your time looking for analysts for instance. With some of the tools, you are relieved of much stress. For instance, if you are using Hootsuite, you would be able to get a complete summary of your social media posts. The same thing applies to Google analytics.  Small business owners are already getting such benefits from digital marketing.

Digital marketing strategy for small scale and medium businesses

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.
  • You don’t need to waste money and time. Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.
  • Digital marketing enables gives room for customer service – There are various analytical tools that you can use as a small business owner to track the performance and even the data of your customers. You analyze the data and figure out if you This real-time response mechanism offered by digital marketing can give a big impact on the success of your business.
  • Digital marketing allows to reach out to both mobile and smartphone users– Most of the people that surf the internet in search of information mostly do that with their smartphones and that paves way for a digital marketing strategy to come into play. Digital marketing can help you tap this huge market, now that mobile marketing generates up huge traffic, as well as also influencing the buying behavior of these consumers.

Digital marketing strategy for small scale and medium businesses

  • Digital marketing delivers higher ROI – Through good channels, targeted audiences, generate leads and increase in conversion rates, the return on investment is positively affected.  For the fact that digital marketing has proven to generate better Cost-Per-Lead compared to traditional marketing or even telemarketing, higher  revenue will be generated and that’s really good for business.

 

  • Digital Marketing gives you platform to compete – Many brands and businesses are ramping up on their digital marketing campaigns, using various channels available, including display, PPC, mobile and social media. And digital marketing does not only keeps you at equality with your competitors, it can also enable you to compete head to head with big brands and large corporations.

Digital marketing strategy for small scale and medium businessesDigital marketing strategy for small scale and medium businesses

Click here to learn the easiest, quickest way to grow your business profit online. It's Free.

 

 Why you need a digital marketing strategy

why digital marketing strategy in Nigeria

  • You need to be focused-When you are focused on organizational goals, you would be able to achieve them, as far measures are put in place to achieve it. the There are companies without a digital strategy or clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones.

 

  • You need to be integrated –Most big organization get this part wrong. Getting your digital marketing components will yield more powerful results if they are integrated. It’s easier that way to package digital marketing into a convenient chunk. But of course it’s less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels.

 

  • You need to have digital budget –Setting out a specific budget targeted at digital marketing campaign will go a long way in driving results.Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.

 

  • Existing and start-up competitors will gain market share-If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!

 

  • You don’t have a powerful online value proposition-Value proposition is not a slogan, rather a comprehensive, clear statement that shows what a customer or prospect tends to gain during or after purchase. A clearly defined online customer value proposition will help you differentiate your online service, encouraging existing and new customers to engage initially and stay loyal.

 

  • You need website optimization– There are various website optimization, you can apply in auditing and optimizing your website, but it’s your duty to have figures reviewed. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects of digital marketing strategy.

 

  • You need to know your customers-There is usually set o tools that could be used to track the information of your customers. For instance, Google Analytics will only tell you volumes not sentiment. You need to use other forms of website user feedback tools to identify your weak points and then address them.

Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you, join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.

 


So, What do You do Next And Where do We go From Here?

I hope you enjoyed this blog post. I’m sure you got so much value and you are excited to implement and get your hands dirty on one or 2 of the things you read. You probably also have questions/ thoughts/ideas and more and want keep up the momentum.

You are lucky because you finally have found the ONLY step-by-step Digital Marketing Training Course that actually works where you will get 90% practical and 10% theoretical training with 1 year after-training support, coaching, and mentorship from experts with both local and international experience (the Best in the Business).

You will also earn 6 globally recognized international digital marketing certifications from Google, Facebook, Twitter, Bing by Microsoft and a Professional Diploma in Digital Marketing from Digital Marketing Skill Institute (After the course, you will be able to Work and Make Money from Anywhere in World with just a laptop and internet connection).

It is more than a course, you will be part of community of our students, successful digital marketers as well as our founder and our entire support team going along with you to help support you, network, open strategic partnerships and so on. You’ll never be left hanging when you need support the most.

With over 2,438 people trained and coached to succeed in the last 5 years, we are confident that you will succeed in any of the following:

👉 Grow your business sales and revenue faster.

👉 Get a well-paid job in the digital marketing field.

👉 Start and grow your digital marketing agency or a freelance business.

👉 Make more money in dollars as an affiliate marketer.

👉 Start a profitable online or eCommerce business.

We guarantee that if you implement what we teach you and use the resources and support we provide you consistently for 3 months immediately after the course, you will get results or we will give you a full refund with an additional $100 from our own money, just to say "sorry for wasting your time").

The best part is that you will learn Digital Marketing hands-on by implementing practical real-world live digital marketing campaigns yourself and start seeing real results even before you finish the course.

Here’s a special invitation just for our blog readers - Sign up to “unlock it,”and Save ₦150,000 Plus You Will Earn 6 globally recognized international digital marketing certifications and We Added 10 Bonuses Worth Over ₦960,000 For You To Enjoy For Free If You Secure Your Space in Our Digital Marketing Course.

This is just for readers like you but you have to make that decision to join the course today (we will email you course details), sign up below. We will also include our Course Brochure that talks about what you will get when you register for our course in comparison with other courses out there.

Don't just take our word for it, see what our students think of learning with us...


Share this page on all your social media platform for a chance to win some AWESOME prizes (we just gave away ₦50,000 recently)!

๐Ÿ”ด FREE DIGITAL MARKETING TRAINING ๐Ÿ”ด sign up now and start the FREE digital marketing training now before we start charging โ‚ฆ95,000 for the training.