Do you have a responsive website with compelling content? Does your online team keep updating the site with meaningful content over time?
Do you have this feeling that you are not getting enquiries or sales from your sites, even when your team regularly work on your website?
A lot of websites in Nigeria are designed visually well, and most of them are not intended to convert your visitors when they land on your website. You need to work with your web designer on how you can convert first-time visitors to your website.
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A lot of websites have failed when it comes to converting visitors to their websites.
At Digital Marketing Skill Institute, our team works hard day and night to optimize our client websites on a regular basis to increase the enquiries on their websites.
We currently have a few tips to help other business owners in Nigeria make use of the knowledge we are about to share on how to generate 80% of enquiries from your brand or business website.
Here is a list of our thoughts on what to get more enquiries and what to avoid when setting up or building a responsive, engaging and high-converting website.
Add Phone Number on your website header
If you have a customer service team, stand by who answers the phone during business hours. It is essential to position your contact details on the header of your website.
A lot of businesses have sealed a lot of deals because potential customers were able to reach the business owner via the website; this is an essential element that should be added to your website.
Here are some tips on how to integrate your business phone number to increase the leads on your website.
- Position your phone number on the top right corner of your website header. I also recommend it be your subsequent call to action. Your primary call to action on your website should be like make a quick enquiry, request a quote, speak to our agent, make an appointment, get in touch with us, etc. All the tips above depend on your business module.
- When you write content on your website, you encourage your website visitors to book a meeting with you, call your customer support team or download your guide. etc.
Every small business in Nigeria needs to have a call-to-action strategy
Just as we described above, your aim is that you want to provoke your visitors to book an appointment with you, visit our offline shop or office, or make an enquiry or request a quote.
Whatever your call to action might be on your website, you should make sure it is displayed in form of a button on your website. You can also use contrasting colours to design your button so that your call to action can be more visible to your visitors.
Include website contact form towards the bottom of the website.
You might have noticed the latest trends in web design which has to do with creating long scroll pages. The majority of the websites I visit are now trying to outline benefits visitors will get on their website and only a few are encouraging the visitors to take action via their website.
We would recommend that you add an enquiry form towards the footer of your website by also including a phone number to drive quality online inquiries.
Demonstrate your product or services with a video
Is your product or services complex to understand, we recommend you create videos with well-defined headings to demonstrate what your business offers.
Uploading videos on your website has a lot of benefits, apart from that Google loves videos which invariably means that a video has a higher chance of ranking on the first page on a search engine than a website with a video.
A landing page with a video average has 30% bounce rate( a bounced visit occurs when a visitor enters a website/webpage or landing page and then leaves the same webpage without having clicked anywhere else).
From a conversion point of view, a website with a video has an 85% higher conversion rate when visitors visit such a website page.
Implement Live Chat
Adding a live chat feature to your website can significantly boost the number of enquiries you receive. This tool allows visitors to ask questions in real time, providing immediate assistance and support. Many of your potential customers may hesitate to fill out a contact form or call, but if you have a live chat option that makes it easy for them, they can quickly get the information they need quickly.
With live chat, you can address concerns, clarify product details, or guide visitors through the purchasing process all while they’re on your site. This interaction can help build trust but also encourage visitors to take action, leading to more enquiries. Plus, many live chat tools allow you to track conversations and gather insights on customer preferences, helping you improve your services over time.
Develop a responsive website design for your brand/business
Delivering a remarkable experience for your client has to be realized whether your clients are visiting your website via computer or smartphone. This means your website has to be responsive on all devices.
If you are prospective client are looking or searching for your services, chances are that they would likely not have access to a computer system and they will eventually access it through their mobile phones.
If your website is not mobile friendly to your visitors, they will leave your website which will lead to fewer enquiries. For you to take charge of the online audience, you develop a responsive website where your clients can easily have access to your contact information.
Show Customer Reviews
One of the best ways to get more people interested in your business is by showing customer reviews. When potential customers see positive comments from others who’ve used your products or services, it helps build trust. Reviews act as proof that your business is reliable and worth choosing.
To make the most of reviews, consider putting them on your homepage or creating a separate page just for testimonials. You can add names, photos, and details about the customer’s experiences with your business. Video testimonials are especially effective because they feel more personal and real. By showing happy customers on your site, you can improve your brand’s reputation and encourage new visitors to contact you for more information.
Use A/B Testing
A/B testing is a powerful method to optimize your website for generating more enquiries. This technique involves creating two versions of a webpage “Version A and Version B” and testing them against each other to see which one performs better. You can experiment with different elements, such as headlines, call-to-action buttons, images, or even layout designs.
When you analyze the results, you can identify what resonates most with your visitors. For example, you might find that a more compelling headline leads to higher engagement and more enquiries. So you need to regularly conduct A/B tests to allow you to refine your website continually and make data-driven decisions that enhance user experience.
Mobile Optimization
Today, more and more people browse the web using smartphones and tablets. If your website isn’t easy to use on these devices, visitors may leave quickly. To get more enquiries, it’s important to make sure your site works well on mobile.
To do this, your website should load quickly, have buttons that are easy to click, and adjust to different screen sizes. Keep forms simple and limit the amount of text people need to enter. By making your website easy to use on mobile, visitors are more likely to stay longer and reach out with questions or enquiries.
Conclusion
To conclude this article, you have to work towards implementing the essential elements on your business website in Nigeria to increase your leads. We hope this has been helpful.
Good luck with what you have learnt from this article and get in touch with us, if you would like to increase your website leads.
At Digital Marketing Skill Institute, we have worked with many businesses in Nigeria to increase their conversion and help them generate enquiries on their website more than they used to receive.