How To Develop A Content Marketing Strategy | A Super 7-Step Plan
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How To Develop A Content Marketing Strategy | A Super 7-Step Plan

HOW TO DEVELOP A CONTENT MARKETING STRATEGY

Looking for a super content marketing strategy?

Certainly, content marketing is proliferating and the formula for content marketing strategy success in my view is not complex.

The essence of developing content is to provide people with the information they need.

In order to be successful at content marketing, businesses must learn how to develop objectives, develop highly relevant contents, I have listed some content marketing strategy that you need to achieve overall success. Click To Tweet


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What is a Content Marketing Strategy?

Content marketing is a strategic marketing approach focused on creating and sharing valuable, important, and consistent content to attract and retain a distinctly defined audience — and, most importantly, to drive profitable customer action.

In order to be successful at content marketing, businesses must learn how to develop objectives, develop highly relevant contents.

I have listed some content marketing strategy that you need to achieve overall success.

How to Create a Content Marketing Strategy (7-step Plan)

Step 1. Define objectives

Every marketing strategy must have a well-defined objective, and content marketing is not left out with any other marketing initiative, the first step to launching a successful content marketing program is to define your objectives.

You should endeavour to ask yourself some critical questions like;

  • What is my business trying to achieve and how can my content marketing strategy help me achieve that?
  • Am I trying to increase sales, engage new readers, and extend existing relationship or what?

These are some objectives which any content marketing strategy should have.

So you have to choose and define your objectives. Critically think about your objectives, define them and then work on them so you don’t get lost in the process.

MUST READ:  Mobile marketing in Nigeria: Embrace key strategies that will help you beat your competitors

Now that you have defined your objectives, you now have to move forward. This is the time to develop a clear strategy to achieve them.

READ: Effective Digital Marketing Approach | 5-Step Digital Marketing Strategy

Step 2. Identify your audience

Knowing your audience at the initial stage could be difficult.

But having an in-depth understanding of your audience will help you create engaging, relevant content that will turn your audience into loyal customers.

Knowing your audience requires you to know what they care about, what their interests and motivations are amongst others.

It will be thrilling to know that most successful businesses understand their customers, while content marketers understand their audience.

READ: Reach your Target Audience: How do you identify your audience?

Step 3. Define your content type

There are specifically two phases of your content type. One is contents that generate timely perspectives on news, this type of content are mostly and immediately seen by search engines.

The second is contents that are always fresh and provide information readers seek. This type of content takes longer to generate significant traffic, but will continue to draw visitors over time.

READ: How to develop a super content marketing strategy for your business

Step 4. Define and own your keywords

Understanding the concept of keyword is very important.

It remains one of the critical elements used in defining search traffic to your website. Learning how your customers and prospects search on Google is relevant to your content marketing strategy.

Keyword research and discovery is a continual process. But if you don’t already have a web analytics package integrated into your website, look for standard solutions like Google Analytics.


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Google Analytics provides you with a preponderance of information on your current audience’s search habits, from which you can then leverage to inform your content strategy

(Click here to learn how to keyword research using Google Keyword Planner).

Step 5. Look for content writers

Writing or developing content requires special skill hence that’s why you need to employ skilled writers who will be able to develop content that will be compelling and good enough.

Determining who writes your content is an integral part of a successful content marketing strategy Click To Tweet

That is why determining who writes your content is an integral part of a successful content marketing strategy.

MUST READ:  The key fundamentals of successful blogging

If you will be creating contents, it has to be good enough.

However, if you will be creating brand-aligned content or thought leadership pieces intended to engage consumers on your site or drive conversions.

READ: Convert your leads using step-by step content marketing tactics for your brand in Nigeria

Step 6. Prepare your website

Preparing your website is paramount. If you are developing a good content, it has to be published or posted on a website that is much optimised.

The next step to think about is when your content will be published on your site, the experience visitors will have with the content, and how well that location is optimized for search.

After publishing your content on your website, you should perform a content audit of your existing site.

You will want to capture the text that exists on the page, as well as the meta-data, keywords that a particular page ranks on, and any other information that is relevant to your content strategy.

If you are publishing your content on your website, you will want to make sure the site is properly optimized for SEO which helps you ensure that your site conforms to SEO best practices. It’s also important to create XML sitemaps for your website so that all of your content gets picked up by the search engines.

If you are creating news content, you will want to create a news-specific sitemap. Google’s Webmaster Tools is an immense resource for best practices on designing a search-friendly site.

You also need to consider how people are accessing their information when designing your content. Content is going mobile and mobile is getting smarter. Consumers are moving beyond check-ins on smartphones and tablets.

READ: 4 Basic SEO Tips For Beginners To Rank On Google (Video Tutorial)

Step 7. Promote your content

There are very many ways of promoting your content. You don’t have to develop content and keep it to yourself.

If you have begun to develop a content marketing strategy, you should know that simply creating content isn’t enough. As content marketer or developer you should be able to figure out how best to promote your content on various platforms.

However:

The fact remains that it doesn’t matter how good your content is if nobody can find it.

In addition to creating quality content, you must focus on getting the content to your audience when and where they want it.

Mind you all of your content marketing should work in line with all of your other digital marketing initiatives such as Search Engine Optimisation, Social Media Marketing, and Email Marketing etc.

You can as well leverage the powers of other influencers.

READ: Lead Generation | A Complete Beginner Guide To Generating Leads

MUST READ:  Content Marketing | A Complete Beginner Guide To Crafting Quality Content

Understanding the whys and hows is crucial to determine the direction of your content marketing plan. That’s why I can’t emphasise enough just how important it is to develop a unique strategy for your brand.

This will save you a lot of time and disappointment later on, and enable you to get visible results within a sensible period of time.

If you’re not sure how to progress, why not register for our digital marketing training to learn how to start a content marketing plan from scratch. It should point you in the right direction.

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