This is a free but indispensable tool well integrated with Adwords, website optimizer, cohort analysis and has been of tremendous benefits to virtually all companies in Nigeria.
Factually, all the data that Google Analytics collects can be overwhelming, but provides some powerful out of the box reports.
The data is used to create reports that provide insight into how visitors are using your website. However, Google Analytics is a free Google product that can be easily accessed in order to collect visitor data from a website.
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There are no complications in using Google Analytics, what Google Analytics is to give you comprehensive and incisive reports on your customers, website, as well as all the activities that take place on your website.Click here to learn the easiest, quickest way to grow your business profit online. It's Free.
With all the data derived, you would be able to strategise or restrategise. All you need is to sign in order to access these reports.
Track your non-performing pages
With Google Analytics, you should be able to track the pages that are not really performing. This will tell you how many people are arriving and exiting on a particular page, and that’s a good thing for evaluation.With Google Analytics, you should be able to track the pages that are not really performing. This will tell you how many people are arriving and exiting on a particular page, and that’s a good thing for evaluation. Click To Tweet
But for other websites, it may signify that people are not finding what they are looking for on that page which actually make them to leave. This may actually arise the need to evaluate your site’s content to ensure that visitors are finding what they want, as well as a call to action.
Determine where people abandon the shopping cart
If your website for instance, is an ecommerce website, you should be able to track the reason behind people leaving your website or abandon your website at the spot of the shopping cart .
You should ask yourself if your website have a multiple step checkout process, whether it does, or it doesn’t you should set up a goal for your website using a goal funnel. In order to do so, do the following:
Find out if you need a mobile website
It is good to have mobile website or website that is mobile responsive, the fact remains most people now access the web majorly through their mobile phones and the need to have a mobile website may arise.
Find out which online campaigns bring the most traffic and conversions
Any company or firm that fully embrace digital marketing will be involved in series of online campaigns aimed at achieving specific objectives. At the end of the entire online marketing campaigns, find out which of the online marketing is the most successful in terms of bringing traffic and conversions to your website.Click here to learn the easiest, quickest way to grow your business profit online. It's Free.
Track your social media overview
A Google Analytics’ social overview will specifically help you determine what social networks are providing the most Return On Investment.
You can only find the social overview report through Acquisition. Your business probably spends a lot of time and energy on social media.Remember, when it comes to social media and your website, it’s all about traffic and conversions.
If you have succeeded in identifying your top performing social networks, you would be able to drill down into each network and know exactly what content is performing the best and driving the most traffic to your website.
Know what people are searching for on your website
Knowing what exactly people are searching for on your website will definitely propel you put efforts together in order to satisfy their wants. Most people know how to find the keywords that bring visitors to their websites from search engines (Search Engine Optimization). But how would you like to go beyond that to find out what visitors are searching once they are on your site?, just follow the few steps:
Other functions of Google Analytics include the following:
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