Google’s objective is to ensure that it is always delivering search results that audience(Nigerians) find relevant, interesting and also timely. If they don’t keep doing this, then people will stop using Google and then its $30 billion of revenue it earns off search advertising is under threat.
Also breathing down its neck is rapidly growing social sites such as Facebook that indirectly are providing alternatives to Google (rumours are continuously circulating that Facebook is building its social search engine). If Google doesn’t continue to deliver then, its whole existence is heading into a slippery downward slope of Web extinction.
In the last two years Google has increased the importance of usability such as measuring the speed of websites and sites that are producing unique content, hence the targeting of content farms and de-ranking them.
#Google Loves Unique Content#
What Google does like is great unique content. We have seen the rise in importance of content creation and curation as a marketing tool over the last few years. People use the web to find information that is why Google is putting such a high value on unique content.
Creating high contagious content that begs to be shared such as videos, blog posts and ebooks also have a significant side benefit. That benefit is that people will link to your website or blog and hence Google give you big ticks in its search engine calculations the more often back-links are created to your blog and website from other websites.
This is is where the tactic of “offsite optimisation” starts to make its importance and presence felt and should be included in your SEO strategy. This is the final stage of getting Google to like you. (Read about the first stage here)
SEO experts agree that off-page link building techniques can contribute around 80% of the effectiveness in any SEO campaign.
Off-page optimization or building links are by far the most important activity for assisting us in getting our website well ranked in search engines. And the key driving force in this is back linked.
A link, or back-link, is the link that you use to be brought to another page. Backlinks are incredibly important because they are basically like “votes” for your page that tell search engines that other web pages like and utilise your page for information.
The more websites that you have linked or “voting” for your web page, the higher your ranking will be. Though, not all votes are weighted the same, as links from the homepage of major websites, like the Australian Government australia.gov.au, amazon.com or facebook.com, are going to be worth a lot more than a lesser known site.
So here are 6 tips for link building:
Assuming you won’t be getting many links from those major sites, there still are natural link building tactics available to you. Begin your link building campaign with a competitor analysis.
Meaning, if you can go through and match all the links they have, or, at least, a majority of them, and find a couple of other ways to get additional links that they don’t have, you will be able to surpass them easily in searching ranking results.
#Content, content and content#
Creating compelling, relevant and useful content; such as writing about your products, industry, general current market information with keyword oriented useful content will likely influence your website more than any of the other factor discussed here.
After the Google Penguin update, regularly posted quality content is the recommended method of getting more traffic to your website. Ideally, you should post at least two new articles per week, more being better, as Google will favour sites with frequently updated material that contains unique and relevant content. And if your site offers good content, other websites will naturally want to link to you as well.
When you are posting articles, don’t forget to apply the same principles of the Title tag and Meta Description to your articles, and don’t forget to include your desired keywords or phrases.
Other ideas for a successful link building campaign include guest blogging. The general idea behind guest blogs is to get a link to your website posted on an already established website/blog.
These links tend to carry more weight in Google because they are harder to acquire. Some sites will have very stringent requirements for the types of articles they will accept, so links from these sites have more value.
Another popular and highly successful method is to contact bloggers or webmasters in your niche and simply ask them for a link. Or, ask to be a guest blogger for the sole purpose of getting the chance to link your guest blog posting back to your site.
Establishing relationships with reviewers, authors, professors, enthusiasts, topic experts or anyone else who is operating a website in your niche area, whether it be through social networking or message boards, is a great way to build a network of people who might be willing to reference your website in their content.
#Vendors, Partner testimonials#
Always give online testimonials to your suppliers, business partners or anyone else you can give a testimony to, as it is a great way to get free backlinks from legitimate websites. Don’t forget to include your strategic keywords into your testimonials and hyperlink it back to the appropriate web page from your website.
#Link requests to your connections#
And finally, source your networks for possible opportunities to build more links. Business contacts, suppliers, distributors, family members, friends, even your children’s school, all have the potential for providing you backlink opportunities.
If you have been nice to them and they like you, ask for a free backlink on their website. Of course, the higher page rank or relevant websites you can link to, the better. If you can manage to obtain powerful and valuable links from websites like edu.com, that would be highly beneficial to your SEO efforts.
There are a lot more tactics involved in SEO to help you compete and surpass your competitors in search engine ranking results. The tactics above are initial basic strategies that help build a strong foundation and starting point for your SEO efforts, and will immediately help you move your website traffic and search engine ranking results to the next level.
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