Off-page SEO mainly cover the aspect of posting your content out on various popular social media platforms thereby getting the necessary buzz on social media as well as the almighty link building approach.
If you really want to rank well on SERPs and generate huge traffic to your website or blog, then link building is the answer!
Link building strategy is one of the most difficult SEO techniques but doable.
I see so many people spend money all in the name of building links.
Some website owner goes as far as hiring someone on Fiverr to build links when they can just follow the strategies I am about to share with you below.
Important note: Such articles are based on proper research and practical examples.
Get a blog and establish yourself as an authority.
There is no excuse for a company these days not to have a blog and promote their product or services.
It doesn’t cost much to have a blog. In fact, there are free blogs out there like Tumblr, WordPress etc.
For example, if you find an interesting image online, you can just post it on your blog. A lot of people will naturally link to an interesting piece they find online.
If you have an eCommerce store, this strategy can really be used to build links for free and grow your online store domain authority.
3. Make a few videos
Another cool way to create links is making videos.
It turns out making videos can be easy whereby — you just talking but people can watch it at any point.
And most importantly, get a lot of value out of it and hopefully, it’s enjoyable.
You are going to do that work once and it’s going to be useful all the way down the line.
It’s necessarily not just about content, videos are a good way to also build backlinks to your website.
4. Try the broken link link-building method
If you happen to find a site with one or more broken links, and if it makes sense for its owner to link to your content instead (in other words, if it’s relevant content), then you should definitely try and reach out to that person in an email.
Very rarely will they just leave the broken link be.
More likely, they’ll put the link you’ve provided as a token of gratitude.
Blog commenting is one of the easiest ways to acquire backlinks to your website.
They are also a perfect way to land your website in trouble.
When I look into my comment section from the back end, I get this bunch of automated spam messages — These type of comments are mostly done by bots and are not the type of comment I am talking about here.
Because a large amount of unwanted, irrelevant links can hurt your website’s SEO ranking.
When it comes to commenting, there are websites that allow dofollow links in their comment section, although a vast majority of websites comment will only award you with nofollow links.
Forums are an underrated link building strategy as they get your link on a site that’s closely related to yours.
And because forums are teeming with active members, your link can get you some good traffic as well.
Someone once asked;
“I know that Backlinks are good…But are the backlinks from forums of good quality?”
Well, if you are looking to build high-quality backlink using this strategy, then I think you should consider the type of forum you’re using.
This is because a majority of forums are not well moderated and thus end up getting spammed with backlinks and irrelevant content and are not so useful from SEO perspective.
So like anything, you need to pick good forums out of all the best options available and try to build links naturally by participating.
7. Offer relevant content as Guest post
Guest posting is a great way to popularise your brand as well as gain quality backlinks for free.
Start a guest posting campaign and start writing for popular blogs or websites in your niche.
This way you will get quality linkbacks and also visitors and loyal readers.
In 2018 don’t just focus your content on a certain keyword, when you write a guest post, make sure you pay attention to few factors: quality content, readability, valuable and most importantly, it has to be engaging.
If you’re in the market for highly targeted traffic and authoritative backlinks, guest posting should be at the forefront of your mind.
And while Google has openly advised against mass, low-quality guest posting, there’s no doubt that it’ll remain a link building bedrock for years to come.
8. Directory linking isn’t dead
Directories are another great way to build backlinks.
Directory link building is one of the initial link building techniques that you can execute to add a little boost to your site’s link portfolio, to increase your relevancy signals and to get people find your brand/site on the web.
Generally, there are a lot of discussions about directories whether or not they could still add value to a website’s ranking potential and if there are any high-quality directories still exist today.
Some thinks directory linking is dead but that’s absolutely untrue.
Business listings or directories are good if you want customers to find your product/services easily.
Also getting directory links are very easy. Thus, earning citations from local directories sends more signals to Google that your website is tagged or categorized to a specific niche/industry.
Directory link building should only be part of your initial link building strategy as you take time to plan to create linkable assets, fixing technical problems and implementing link audit on your website.
9. Create an interesting infographic
Creating an infographic is the process of aggregating data in the form of an image. We like to use infographics in 2 ways:
Use the infographic to pitch as a guest post
Submitting them to infographic sharing sites such as visual.ly
We like to think of infographics as the link builder’s Trojan Horse.
Authority sites that would normally ignore you embrace you with open arms and are willing to link to your content.
10. Buy from a Company, Write a Testimonial
You can acquire an easy backlink by leaving a customer testimonial on a company’s site.
See, all companies with products or services to sell love showing off their customer testimonials.
It’s how they gain trust of their target audience and encourage them to use their brand: there’s no advertisement more honest than feedback from your clients.
For that reason, some companies like to give extra credibility to testimonials by adding links to their customers’ sites.
11. Trade Your Products For Blogger Reviews
Plenty of bloggers make a living by writing reviews on various products and services.
It’s safe to call it a symbiotic relationship between them and the brands reviewed by them.
If you sell your own product and you aren’t overly stingy, it’s a good idea to trade what you produce for a review with a link.
12. Do Favors and Jobs, Ask for Links in Return
All you need to do is put whatever skills you have to good use when someone needs your assistance.
Once the job is done and your client is happy, it’s fair to ask for credit.
Even something as simple as “banner designed by Demola from laoshimedia.com” is a victory. Build links while building your relationships.
13. More tips
Create customise logos for bloggers who have fancy/not-so-good homepage logos and offer it as free for them (most of them would link/mention/cite your name as a good help for their blog).
Transcribe an audio/video content of a video blogger (who owns website/blog of course). Send him/her an email with the transcribed content and you’ll get a link in return.
Here is what Matt Cutt has to say on link building:
Let me know what you think about this free link building tips you just read above. However, I will continuously update this article for more useful tips that has been tested out.