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How To Create High-Quality Backlinks To Your Site For Free In 2018

How To Create High-Quality Backlinks To Your Site For Free

Backlinks are the boost to every successful SEO campaign.

This fresh guide will prepare you for how to build or create quality backlinks in 2018. Every strategy you will read is battle tested.

Through hundreds of successful SEO campaigns, we now know what does and does NOT work.

When I teach search engine optimisation in our digital marketing training course, I break it down into 3 — Technical SEO, On-page SEO and Off-page SEO.

Off-page SEO mainly cover the aspect of posting your content out on various popular social media platforms thereby getting the necessary buzz on social media as well as the almighty link building approach.

If you really want to rank well on SERPs and generate huge traffic to your website or blog, then link building is the answer!

Link building strategy is one of the most difficult SEO techniques but doable.

I see so many people spend money all in the name of building links.

Some website owner goes as far as hiring someone on Fiverr to build links when they can just follow the strategies I am about to share with you below.

Below we delve right in…

What is Link Building?

Link building is a technique deployed to generate a lot of quality external links pointing to pages of your website.

In essence, it is a strategy used in getting high authority hyperlinks (backlinks) back your website with the ultimate goal of increasing your SEO ranking.

These natural links from authoritative and relevant websites serve as an independent “vote of confidence” which helps search engine and users trust you more.

Link building is no longer a benefit, maybe about 10 years ago any old links would give you a push — but now the algorithm is refined to only recognise natural, subject-sensitive relationships.

If your site suddenly gains a pile of random links it will get you penalized, you have been warned.

Understanding DoFollow & Nofollow Link?

Those who have attended our digital marketing training course will be familiar with these SEO terminologies — some of the common words are noindex, doindex, nofollow, dofollow, meta robots and so on.

So many acclaimed SEO experts don’t even know what a dofollow or a nofollow link is. And that’s the baffling truth!

Especially for those who are new to SEO, why not attend our digital marketing training course — to learn everything you need to master the art SEO and grow your website traffic organically.

Nofollow Links

Nofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target’s ranking in the search engine’s index.

It is intended to reduce the effectiveness of certain types of search engine spam, thereby increasing the quality of search engine results and preventing spamdexing from occurring in the first place.

This is a concept introduced by Matt Cutts and Jason Shellen in the year 2005.

Nofollow links attributes do not allow search engine bots to follow the link.

That means if the site owner is linking back to you with a nofollow link attributes — it does not pass on link juice. Only Humans will be able to follow the links.

Though some time back Google made it clear that they don’t consider nofollow link attributes but value of such links are really insignificant.

Even though, it’s a good practice to use Nofollow link attribute to those link, where you don’t want to pass link-juice.

Here is an example of a Nofollow Link:

<a href=”” rel=”nofollow”>Digitalmarketingskill</a>

Dofollow/Follow Links

On the other hand, Dofollow links are links that allow all search engines bots to follow them and reach your website.

These type of link gives you link juice and a backlink.

If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you.

The best way to give someone dofollow love is allowing keyword in the anchor text. This means when you are linking to any website or page, use the targeted keyword as anchor text.

Here is an example of a Dofollow Link:

<a href=””>Digitalmarketingskill</a>

Here Are  Ways You Can Create High-Quality Backlinks To Your Site For Free In 2018

link building

1. Write impressive articles

This is the best and easiest way to get backlinks for your blog.

This method does not require any additional effort. All you have to do is come up with a great article.

If you write awesome articles, people will naturally link to them.

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references.

Additionally, try to optimise those type of articles to rank on search, so as to get natural links when people find them.

Important note: Such articles are based on proper research and practical examples.

2. Blogging

Get a blog and establish yourself as an authority.

There is no excuse for a company these days not to have a  blog and promote their product or services.

It doesn’t cost much to have a blog. In fact, there are free blogs out there like Tumblr, WordPress etc.

For example, if you find an interesting image online, you can just post it on your blog. A lot of people will naturally link to an interesting piece they find online.

If you have an eCommerce store, this strategy can really be used to build links for free and grow your online store domain authority.

3. Make a few videos

Another cool way to create links is making videos.

It turns out making videos can be easy whereby — you just talking but people can watch it at any point.

And most importantly, get a lot of value out of it and hopefully, it’s enjoyable.

You are going to do that work once and it’s going to be useful all the way down the line.

It’s necessarily not just about content, videos are a good way to also build backlinks to your website.

4. Try the broken link link-building method

If you happen to find a site with one or more broken links, and if it makes sense for its owner to link to your content instead (in other words, if it’s relevant content), then you should definitely try and reach out to that person in an email.

Very rarely will they just leave the broken link be.

More likely, they’ll put the link you’ve provided as a token of gratitude.

We teach our students how they can do this in our digital marketing training, but here is a guide by MOZ that will help you get started with building high-quality links for free using this method.

5. Start commenting on blogs

Blog commenting is one of the easiest ways to acquire backlinks to your website.

They are also a perfect way to land your website in trouble.

When I look into my comment section from the back end, I get this bunch of automated spam messages — These type of comments are mostly done by bots and are not the type of comment I am talking about here.

Because a large amount of unwanted, irrelevant links can hurt your website’s SEO ranking.

When it comes to commenting, there are websites that allow dofollow links in their comment section, although a vast majority of websites comment will only award you with nofollow links.

Actively engage in blog commenting, it’s quick cheap way to get links and traffic to your website.

6. Start discussing on Forums

Forums are an underrated link building strategy as they get your link on a site that’s closely related to yours.

And because forums are teeming with active members, your link can get you some good traffic as well.

Someone once asked;

“I know that Backlinks are good…But are the backlinks from forums of good quality?”

Well, if you are looking to build high-quality backlink using this strategy, then I think you should consider the type of forum you’re using.

This is because a majority of forums are not well moderated and thus end up getting spammed with backlinks and irrelevant content and are not so useful from SEO perspective.

So like anything, you need to pick good forums out of all the best options available and try to build links naturally by participating.

7. Offer relevant content as Guest post

Guest posting is a great way to popularise your brand as well as gain quality backlinks for free.

Start a guest posting campaign and start writing for popular blogs or websites in your niche.

This way you will get quality linkbacks and also visitors and loyal readers.

In 2018 don’t just focus your content on a certain keyword, when you write a guest post, make sure you pay attention to few factors: quality content, readability, valuable and most importantly, it has to be engaging.

If you’re in the market for highly targeted traffic and authoritative backlinks, guest posting should be at the forefront of your mind.

And while Google has openly advised against mass, low-quality guest posting, there’s no doubt that it’ll remain a link building bedrock for years to come.

8. Directory linking isn’t dead

Directories are another great way to build backlinks.

Directory link building is one of the initial link building techniques that you can execute to add a little boost to your site’s link portfolio, to increase your relevancy signals and to get people find your brand/site on the web.

Generally, there are a lot of discussions about directories whether or not they could still add value to a website’s ranking potential and if there are any high-quality directories still exist today.

Some thinks directory linking is dead but that’s absolutely untrue.

Business listings or directories are good if you want customers to find your product/services easily.

Also getting directory links are very easy. Thus, earning citations from local directories sends more signals to Google that your website is tagged or categorized to a specific niche/industry.

Directory link building should only be part of your initial link building strategy as you take time to plan to create linkable assets, fixing technical problems and implementing link audit on your website.

9. Create an interesting infographic

Creating an infographic is the process of aggregating data in the form of an image. We like to use infographics in 2 ways:

  • Use the infographic to pitch as a guest post
  • Submitting them to infographic sharing sites such as

We like to think of infographics as the link builder’s Trojan Horse.

Authority sites that would normally ignore you embrace you with open arms and are willing to link to your content.

10. Buy from a Company, Write a Testimonial

You can acquire an easy backlink by leaving a customer testimonial on a company’s site.

See, all companies with products or services to sell love showing off their customer testimonials.

It’s how they gain trust of their target audience and encourage them to use their brand: there’s no advertisement more honest than feedback from your clients.

For that reason, some companies like to give extra credibility to testimonials by adding links to their customers’ sites.

11. Trade Your Products For Blogger Reviews

Plenty of bloggers make a living by writing reviews on various products and services.

It’s safe to call it a symbiotic relationship between them and the brands reviewed by them.

If you sell your own product and you aren’t overly stingy, it’s a good idea to trade what you produce for a review with a link.

12. Do Favors and Jobs, Ask for Links in Return

All you need to do is put whatever skills you have to good use when someone needs your assistance.

Once the job is done and your client is happy, it’s fair to ask for credit.

Even something as simple as banner designed by Demola from laoshimedia.comis a victory. Build links while building your relationships.

13. More tips

Create customise logos for bloggers who have fancy/not-so-good homepage logos and offer it as free for them (most of them would link/mention/cite your name as a good help for their blog).

Transcribe an audio/video content of a video blogger (who owns website/blog of course). Send him/her an email with the transcribed content and you’ll get a link in return.

Here is what Matt Cutt has to say on link building:

Let me know what you think about this free link building tips you just read above. However, I will continuously update this article for more useful tips that has been tested out.

All the best building links to your new website!

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