What you need to know about Search Engine Optimization(SEO)
Search engine optimization has to do with improving the amount of quality traffic to a website from different search engines like Bing, and Yahoo via Organic (un-paid)search results.
The more a website appears on the search result, the more visitors it will receive from the search engine.
SEO targets all types of search which include image search, local search, video search and so on.
Understanding search engine optimization requires a lot of hard work, analysis, and understanding of algorithms and is time-consuming.
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In this article, I will be sharing tips we often overlook when it comes to ranking on Google
What Is On-Page SEO?
On-page SEO, also known as on-site SEO, is the practice of optimizing individual web pages to improve their ranking in search engine results and enhance user experience. It involves various techniques, including optimizing content, HTML source code, and other on-page elements to align with search engine algorithms.
The primary goal of on-page SEO is to ensure that search engines understand the content of your pages and that users find your site relevant and engaging.
11 On-Page SEO Elements for Your Website
1. Content is the King
If you want to be noticed on the search engine, you need to publish unique and quality content. The content published should be readable and understandable.
Content must be written for visitors, not for search engines. When your content is written with your audience in mind, it encourages engagement and sharing, which can lead to higher rankings. So focus on providing valuable insights, answering questions, and addressing the needs of your readers.
2. Backlinks Exchange:
Backlinks are links received on a website from other domains, and they play a crucial role in search engine optimization (SEO). They signal to search engines that your content is credible and valuable, which can improve your site’s authority and ranking.
Search engines use the number of backlinks that a site has as one of the determining factors to rank websites on search engines.
For your website to achieve results, you have to link your website to a high authority site related to your topics and also you need to insert links between pages within your site.
3. Save your Image with keyword phrase
Google is aware of keyword phrases for any image search. They display both images and text on search engine results which serves as a reference and link to the post.
You need to apply a keyword for a particular subject in your file name. What I mean is that instead of using DSR3455.jpg you can use keywords related to the content you are working on.
4. Use Short Permalinks, including keywords
Permalinks have to do with permanent static hyperlinks to a particular web page or entry in a blog. You have to use understandable permalinks which will be seen on the address bar of your browser.
For instance, instead of using http://yourwebsite.com/page-id=?676767, you have to use http://www.yourwebsite.com/how-to-create-bead-in-fast-way.
Make sure you apply this permalink correctly because only the first four words in your permalinks are relevant.
5. Use good search engine-optimized themes
When setting up your website, you need to get fast-performing themes which are good for ranking, some website themes use a lot of codes to create a page layout and design. What Google does is to wade through the source code of your website theme to find highly relevant content.
The more source code you have, the less the keyword density and overall content effectiveness.
Opting for well-optimized themes with clean, efficient code can significantly enhance your site’s loading speed and user experience. This not only improves SEO but also ensures that essential elements are prioritized, making it easier for search engines to index your content effectively.
6. Create a sitemap in XML format
With WordPress, some plugins have been made easy such as Google XML Sitemaps which is a very easy task to carry out. Google has other tools to create XML Sitemaps too, such as Webmaster Central. for generating XML sitemaps.
An XML sitemap helps search engines understand the structure of your website, highlighting the important pages and their update frequency. When you submit your sitemap to search engines, it makes it easy for your content to be indexed promptly.
7. Outline by highlighting informative content or keywords on your website.
You can use heading tags (H1-H6) to organize your article by highlighting subtitles and key sections, making it easier for readers to follow along. You can also use bold text for important phrases to make key points stand out. However, don’t overdo it, too much formatting can overwhelm readers and lose its impact.
So aim for a balanced approach that improves readability and helps search engines understand the structure and relevance of your content. When you make your easier to read, it also boosts your SEO efforts, and helps your site rank higher in search results.
Promotion of a blog is important when it comes to ranking. When your content is shared on social media, it increases visibility and drives traffic to your website. You need to regularly update your posts with fresh insights, images, or relevant hashtags to capture the attention of your audience and encourage engagement.
Additionally, social signals such as likes and shares can positively influence search engine rankings by indicating that your content is valuable and relevant. Finally, don’t forget to engage with your followers through comments and shares as it can also help you build a community around your brand.
9. Avoid black hat techniques or mirror html sites
If you think you can trick Google, they will find out the moment you implement black-hat techniques. Many high-authority websites have faced severe penalties from Google for engaging in such practices.
Black hat techniques, like keyword stuffing, cloaking, or using mirror sites, may provide short-term gains but can lead to long-term consequences, including de-indexing or banning from search results. So focus on the ethical SEO practices that prioritize quality content and user experience to build a solid reputation through transparency and integrity.
This will help protect your site and also foster trust among your audience, ultimately contributing to sustainable growth and success in the digital landscape.
10. Optimize for Mobile device
Most people access the web through their smartphones therefore, ensure your content is searchable via mobile search engines, If your website is not mobile-friendly, your audience will find it difficult to navigate your website which can reduce your brand equity.
You need to ensure Google understand the content of your website on a mobile device.
I will show you how to carry out a Google Mobile test for any website.
Simply click: Google Mobile-Friendly Test
Step 1: Enter your Website Url
Step 2: Click on Analyse
You will get a result like this
Awesome www.smedigitalhub.com is mobile-friendly.
11. Article size matters
An article with 1200 to 1500 words can rank higher on search results. The size of the article needed to rank (especially if you are not an authority) is different from three to four years ago when a 300-word article could rank on the first page of the Google search engine.
Google is making a lot of changes to send real targeted traffic that will motivate people which will make it easy for readers to easily digest.
Do I need SEO on every page?
Yes, implementing SEO on every page of your website is important. Each page serves a unique purpose and targets different keywords or topics. When you optimize all pages, you improve your chances of ranking well in search engine results.
This includes using relevant keywords, creating high-quality content, and ensuring proper HTML formatting. Comprehensive optimization across your site helps improve overall visibility and can drive more targeted traffic to each page.
Which element is most important for on-page SEO?
While several elements contribute to effective on-page SEO, content quality is often considered the most crucial factor. When you create high-quality and relevant content that meets user intent, it signals to search engines that your page is valuable.
Additionally, incorporating relevant keywords naturally within the content enhances its discoverability. Other important elements include title tags, meta descriptions, and proper use of header tags (H1-H6), which help structure the content for both users and search engines.
How to implement on-page optimization?
To implement on-page optimization effectively, you can follow the steps below:
- Conduct Keyword Research: Identify relevant keywords that align with user intent for each page.
- Optimize Content: Create high-quality, engaging content that naturally incorporates these keywords.
- Use HTML Tags: Optimize title tags, meta descriptions, and header tags to enhance readability and relevance.
- Improve User Experience: Ensure your website has fast loading times, mobile-friendliness, and easy navigation.
- Internal Linking: Use internal links to connect related content within your site to improve visibility.
- Regular Updates: Refresh content regularly to keep it current and relevant to meet the search intent.
When you focus on these aspects of SEO, you can improve your site’s visibility in search results and provide a better experience for your visitors
Final Thoughts
Anatomy of an optimized website has to do with basic rules to follow when setting up or designing a website for optimization.
By optimizing your website, here are the things you’ll benefit from:
- Increase search rank on Google and Bing
- Receive traffic from social media sites
- Engagement of audience with links and share
- Creating awareness and building brand
- Retaining visitors.
If want to optimize your page for ranking on search engines you can install Yeast SEO which is a quick and easy way to rank your article on search engines.
Did you enjoy this article? If you want to learn about SEO and improve your digital marketing skills, register for our comprehensive digital marketing course today to gain hands-on experience, learn best seo practices, and discover advanced strategies that will elevate your online presence.
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