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funnel optimization

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Customer acquisition funnel shown as a four-stage funnel of discovery, capture, nurture and convert, with nurture highlighted as the leak

Content Marketing

Customer Acquisition Funnel: Fix the Leak, Not the Top

A customer acquisition funnel breaks at the handoff between stages, not at the top. See the four stages, what changes by lead source, and the one rule for what to fix first.

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May 6, 2016

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funnel optimization

Customer Acquisition Funnel: Fix the Leak, Not the Top

Learn how 115,384+ people use digital marketing to earn online

Ready to build a global career in digital & AI marketing?

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