Generative engine optimization by content format: what AI tools cite, how to edit how-to guides, definitions, comparisons and research pages, and how to measure the results.
An ecommerce sales funnel guide: where shoppers drop out, which fix to lead with at each stage, and how to measure the gain.
How to build a lean martech stack: map every tool to one of four jobs, lead with free tools, track four KPIs and keep only tools that pass a 30-day use test.
Keyword placement explained slot by slot: what the title, heading, opening lines, meta description, URL and alt text each do, with Google’s own guidance and a three-line test to fix any page.
An online video strategy that fits each platform: what YouTube, TikTok, Instagram Reels, LinkedIn and your website reward, what to lead with, and how to measure it.
A marketing channel mix works best when each channel has one job: capture, create or keep. Here is how to order, fund and measure them.
Where website traffic comes from, what each source is built for, and a simple rule for growing the channel that brings the most leads.
Content marketer skills that turn blog posts into traffic: search intent, distribution, refreshes and five KPIs, with sourced data and one decision rule.
Why mobile conversion rate trails desktop, where phone visits leak, and a simple rule for fixing the step that wins back the most orders.
Website optimisation skills explained: the five core skills, what each one is built for, and a simple rule for choosing which to learn first.
How to become an SEO expert: learn how search works, pick one of four specialisms and prove it with a measured result on a real website.
Online marketing mistakes explained channel by channel: why search, paid ads, social media, email and your website fail on different timelines, and how to set the right review date for each.
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