10 strategies of generating quality leads for your business
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10 strategies of generating quality leads for your business

Generating quality leads is what I see has we moving forward in digital marketing. No matter the kind of business you run, you need customers and prospects that would patronize your business, without that, no moving forward. These customers and prospects known as leads are the cash generators for your business.

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Sometimes, my clients do ask me how I was able to generate over 25,000 emails within a short period. I received countless kind of questions concerning lead generation, but the truth is this, generating leads could either be free or paid.

Ways to generating quality leads for your business

If you are interested in a paid form of lead generation, that means you need to advertise on any of the various digital marketing platforms like the Google, Yahoo, Facebook, Twitter, or Bing.


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If you are interested in a paid form of lead generation, that means you need to advertise on any of the various digital marketing platforms like the Google, Yahoo, Facebook, Twitter, or Bing. Click To Tweet

Depending on your strategy, you will have to send traffic to your landing page where the required action is expected to be taken. You will be charged for any click on your advert.

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Free (SEO)

This requires a lot of hard work and determination. Lead generation takes a whole new meaning when you’re working with the slow moving process of targeted optimization of SEO.

MUST READ:  4 Basic SEO Tips For Beginners To Rank On Google (Video Tutorial)

The best long term lead generation solution is using SEO and is something that requires several different balancing points.

The best long term lead generation solution is using SEO and is something that requires several different balancing points. Click To Tweet

You cannot generate leads in a short period of time through SEO. It takes several months or even years before you start seeing results. For maximum effectiveness you can seek the services of content writer quipped with SEO skills, that will need you look into the best SEO tactics of implementation.

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E-Books

Using E-book has become one of the most adopted strategies in generating leads. It is not enough to send traffic to your website without offering them somebody that is irresistible.

Develop a landing page and send the traffic to the landing page, once a visitor gets to the landing page, and finds the E-book worthwhile; the person drops his or her email.

That way, you generate quality leads. The leads are the money generators; therefore you are not supposed to miss them when you set up your funnel properly.

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Opt-in form

One of the ways to build your email list is to have your list building well displayed on your website. Ensure you put an email opt- in form in every possible location that makes good sense on your blog or website.

The opt- in form on your website is like a list builder, people that are interested in your services or the kind of service you offer do subscribe to your newsletter, so as to get daily or weekly update.

With a newsletter, you have a captive audience) however e-mail lists are a fantastic strategy to keeping in contact with your subscribers. Always send out useful contents that will keep your subscribers or readers from unsubscribing from your list.


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Blog

 This is a prerequisite, it is one of the best lead generation tools you can have at your disposal. This is where content marketing skills comes into play, hence where you need to develop thrilling contents that would be sent out to your readers.

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You can blog post video, infographics, or an article. If a blog is relevant enough, a reader has no other choice than to opt in his or her email.

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Networking

Going for networking or events related to your field or business is an avenue to generate leads.I have gotten best contacts and leads from events that didn’t relate to my business or industry so far.

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Make sure to go along with your business cards, and do not be scared to ask for one in return, or ask questions when you at these events. Mastermind events and business summits are great for meeting people and connecting with some important business people.

Video

 Investing your time and efforts towards video make a lot of sense. A video of about 3 minutes will go a long way in attracting quality leads to your business. As soon as you’ve published the video, you can get the video to go viral by utilizing services like StumbleUpon, Twitter, and Facebook to drive traffic to your video or blog.

Webinars

Many people love webinar, webinar that quite affordable or in some cases free. On the other hand, it is also an affordable way of getting your message across to your customers and prospects.

However, for maximum effectiveness it is recommendable that your webinar is made free. Come up with an interesting topic for discussion fantastic. But prior to the webinar participation, interested persons should opt in their emails before they can have access to your free webinar.

Media

The media sometimes can be overlooked, but this is an area that has tremendous long term effect on your business. Meanwhile, if a business is trusted and it becomes easy to attract customers and prospects that would add value to the revenue of the business.

From time to time, you can invite media personnel for a press conference, feeding them useful and valuable information.

It is not just only inviting journalists, you can as well book an interview session with a television or radio station where you talk more about your services.

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By getting your name out in the media, you start to establish an audience, enhance your personal brand and come off as an expert in your field; in the long run these allow you to generate leads.

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Infographics

 The beauty of infographics has to do with the beauty of the graphics that rrepresentyour data. The picture and resolution effects of infographics make it very catchy to the eye of your customers and prospects. They’re fairly low-cost to produce. You can likewise send your infographics to publications that cover your market.

 

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