There will always be one reason or the other why customers will run away from you. Either as a prospective or an existing customer, there will always be a reason.
However, it is very good for you and your business to try as much as possible to limit those things that will make customers run away from you.
There are cases whereby a prospective customer visits your website and decides to run away even before exploring what you have in it. Don’t get me wrong there are prospective customers like that.
Once they visit your website, they observe one or two things, and they will run away from you without having a second thought of not coming back.
When this happens, how do you feel or how would you feel? I mean when a shopper visits your website which you have used a large quantum of money to build, without making any purchase?
The reasons could be quite evident, but this is what happens to the majority of websites. Sometimes the opposite happens, you see a prospective customer just make some purchases at the first time of visiting your website.
Most people visiting your site are either overwhelmed with too much information, confused due to wrong placement of elements or components. They are not impressed by the overall look and feel, or probably frustrated with loading time, lengthy process, and the complexities within the website.
I will tell you why customers run away from you in subsequent paragraphs but note this. When deciding the content and layout of your website, always have in mind that, most common mistakes that can occur with the visual appearance as well as overall performance of the website.
There is a way you build your website and it becomes very appealing to the eyes of anybody whosoever that visits your website. This is actually one of the reasons why customers run away from you in the place. However, let us have a look at each one of them who might be able to make your prospect customers run away from you.
Avoid complicating issues
This is one of the reasons, why customers will run away from you. There are so many ways through which you can complicate issues when dealing with either an existing customer or a prospective one.
It could be that you have failed in delivering what you promised. Imagine that you promised a customer that you will do this or do that and at the end you didn’t keep to your promise.
You will start losing trust in your business partner. So you will have to ensure that always keep to your words and promises. It is very important.
Yes, I guess you read that correctly. Sure, you need to keep your promises, but that’s just the bare minimum. If you truly want to avoid your customers running away from and keep customers coming back, you need to do what you need to do.
In addition to avoiding complications, clarity and comprehensiveness is very important. The clarity of words is so important that, it can actually boost the conversion rate between you and your customers.
Some customers get annoyed when the information you display on your website are so ambiguous. It has to be detailed so as to pass the desired information. However, giving out comprehensive information will save the customers a lot of time resulting in an increase in satisfaction and an eagerness to surf a website in detail.
Furthermore, another thing why customers run away from you is that when they find out that they have been disappointed overtime. You really need to avoid complication by not making them feel disappointed. Avoid making use of depressive or negative words that emphasizes more on losses than gains.
If they are mere visitors or prospective customers do not be too anxious to make more profit at their expense if not they will run away from you.
You just have to help them benefit more by cutting down their losses as much as possible. When they visit a website, they are looking for some kind of solutions to their problems. It is strictly advisable to provide them with solutions rather than increasing their problems.
Avoid making use of depressive or negative words that emphasizes more on losses than gains. If they are mere visitors or prospective customers do not be too anxious to make more profit at their expense if not they will run away from you. You just have to help them benefit more by cutting down their losses as much as possible.
When they visit a website, they are looking for some kind of solutions to their problems. It is strictly advisable to provide them with solutions rather than increasing their problems.
Another issue that has to do with complication is that if you are representing your products or services in a complicated way to your customers.
It will be very difficult for them to understand and so they will not even bother to make a purchase. Let your message reach them in the simplest way possible not letting them to divert their attention to more legible offerings from other companies.
The economy particularly in Nigeria is bad and it affects the purchasing power of everybody. Another reason why a customer will run away from you is unreasonable pricing,pricing is one of the factors mostly considered as important in any business.
Any customer either existing or prospective will always take it into consideration while thinking of purchasing any product. If you offer unrealistic prices customers will run away from you.
Therefore it behooves you to offer a price that people are willing to pay in order to demonstrate value, and still make huge profits for your business. There I advise you to let them choose from different pricing options from cheapest to most expensive.
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