Digital Marketing Content Writer: A Step-By-Step Guide

Do you desire to become a skilled digital marketing content writer?  Then, you are on the right path.

A skilled digital marketing content writer is now in high demand as businesses strive to boost their online visibility. Daily, content writing grows as part of the most crucial digital marketing strategies, hence the more need for a digital marketing content writer.

Content writing is the process involved in creating various form of text to communicate a meaningful message.

Therefore, if you have a passion for writing and a keen interest in digital marketing, becoming a digital marketing content writer could be an exciting and rewarding career path.  Learn how to become one from this insightful article.

Keep reading as I take you through the steps you can take to embark on the journey to becoming a successful digital marketing content writer.

Ready? Let’s go!

Who is a Digital Marketing Content Writer?

A digital marketing content writer is a professional who creates written content specifically for online marketing purposes. Their primary goal is to produce engaging and persuasive content that helps businesses promote their products or services, attract and retain customers, and achieve their marketing objectives.

Digital marketing content writers are skilled at crafting various types of content, such as blog posts, articles, social media posts, website copy, email newsletters, landing pages, and more. They have a deep understanding of digital marketing strategies and techniques and incorporate them into their writing to optimize the content for search engines and target specific audiences.

What is content writing with examples?

Content writing refers to the process of creating written material for various mediums, such as websites, blogs, social media, newsletters, and more. 

It involves producing engaging and informative content to attract and engage the target audience. 

Content writing aims to deliver a specific message, provide valuable information, entertain, or educate readers. And with a current worldwide revenue evaluation of 66.6billion in USD according to Statista, a testament to it being one of the most valuable means of marketing.

Some examples of digital marketing content

Blog Posts

Writing articles on specific topics, sharing insights, opinions, and providing valuable information to the readers.

Website Content

Crafting compelling copy for the different pages of a website, including the homepage, about us, services, product descriptions, etc.

Social Media Posts

Creating concise and engaging posts for platforms like Facebook, Twitter, Instagram, and LinkedIn to promote products, share updates, or interact with the audience.

Newsletters

Writing regular newsletters to update subscribers about company news, product launches, industry trends, or curated content.

Product Descriptions

Creating persuasive and informative descriptions for e-commerce products, highlighting their features, benefits, and unique selling points.

Case Studies

Crafting in-depth reports that showcase real-life examples of how a product or service has benefited customers, highlighting their success stories.

White Papers

Writing authoritative documents that explore a specific topic, industry trend, or problem, providing in-depth analysis and recommendations.

Press Releases

Creating official announcements to share news, events, or important updates about a company, product, or service

Video Scripts

Writing scripts for video content, including explainer videos, tutorials, interviews, or promotional videos.

E-books

Developing longer-form content in the form of e-books, covering a specific topic comprehensively and providing value to the readers.

These are just a few examples of content writing in digital marketing. Content writing can vary depending on the platform, target audience, and objectives of the content creator or company. The goal is to create engaging and informative content that resonates with the intended readers and achieves the desired outcomes.

What are the 10 essential skills for a digital content writer?

To be an effective digital marketing content writer, learn from these essential skills that are required for success in the field. 

Here are the ten key skills that are crucial for a digital marketing content writer:

Strong Writing Skills

Excellent writing skills are at the core of content writing. 

A digital marketing content writer should have a solid grasp of grammar, punctuation, and sentence structure. 

They should be able to write clear, concise, and engaging content that is easy to understand and resonates with the target audience.

Research Skills

Digital marketing content writers need to conduct thorough research on various topics to gather accurate and up-to-date information. 

They should be proficient in using search engines, online databases, and reliable sources to ensure the content they produce is accurate, informative, and credible.

SEO Knowledge

Search Engine Optimization (SEO) plays a vital role in digital marketing content writing. 

A digital marketing content writer should have a basic understanding of SEO principles, such as keyword research, on-page optimization, meta tags, and linking strategies. What our 90% practical digital marketing course offers and more.

With the knowledge you will acquire from the course, you can be sure to create content that is search engine-friendly and ranks well in search results.

Adaptability and Flexibility

Digital marketing content writers often work with different clients, industries, and target audiences. 

They should be adaptable and able to write in various tones and styles to cater to different requirements. Flexibility is also essential when it comes to accommodating changes, revisions, or feedback from clients or editors.

Creativity and Storytelling

Content writing requires a certain level of creativity to produce engaging and unique content. 

A digital marketing content writer should be able to generate fresh ideas, craft compelling headlines, and present information in a creative manner. 

This helps capture the readers’ attention and makes the content more memorable. They should know how to tell stories, evoke emotions, and captivate readers.

Basic Understanding of Digital Marketing

Having a basic understanding of digital marketing concepts and strategies is beneficial for a digital marketing content writer. 

This includes knowledge of content marketing, social media marketing, email marketing, and the overall digital landscape. 

Understanding how content fits into broader marketing goals helps writers create content that aligns with the company’s objectives.

Proofreading and Editing Skills

Digital marketing content writers should possess strong proofreading and editing skills to ensure the quality and accuracy of their work. 

They should be able to review their own writing, identify errors, and make necessary revisions. Attention to detail is crucial to maintain consistency, eliminate grammatical mistakes, and improve overall readability.

Content Strategy and Planning

Digital marketing content writers need to have a strategic approach to their work. They should understand the target audience, create content that aligns with the overall content strategy, and plan for topics, formats, and distribution channels.

Basic HTML and Formatting Skills

Knowledge of basic HTML and formatting skills is beneficial for digital marketing content writers. It allows them to format content properly, optimize headings, use bullet points, and create hyperlinks.

Analytical Skills

Being able to analyze data and understand key performance indicators (KPIs) is important for digital content writers. They should be able to track the performance of their content, measure engagement, and make data-driven decisions to improve content effectiveness.

How to do Content Writing in Digital Marketing? 8 Top Steps for Effective Results

Content writing plays a crucial role in digital marketing by attracting, engaging, and converting online audiences. 

Learn eight steps to effectively incorporate content writing into your digital marketing strategy:

Define Your Goals

Determine the specific goals you want to achieve with your content. It could be increasing brand awareness, driving website traffic, generating leads, or promoting a product/service. Clear goals will help shape your content strategy.

Identify Your Target Audience

Understand your target audience’s demographics, interests, pain points, and preferences. This information will guide you in creating content that resonates with your audience and addresses their needs.

Keyword Research

Conduct keyword research to identify relevant search terms and phrases that your audience uses. Incorporate these keywords strategically into your content to improve search engine visibility and organic traffic.

Plan Your Content Strategy

Develop a content strategy that aligns with your goals, target audience, and brand voice. Plan the types of content you’ll create (e.g., blog posts, videos, infographics) and the platforms where you’ll distribute them (e.g., website, social media).

Create Compelling Headlines

Craft attention-grabbing headlines that entice readers to click and engage with your content. A compelling headline can significantly impact the visibility and click-through rate of your content.

Write Engaging Content

Focus on creating high-quality, informative, and valuable content for your audience. Use a clear and concise writing style, incorporate storytelling techniques, and make it visually appealing with images, videos, or infographics.

Optimize for SEO

Incorporate relevant keywords naturally throughout your content, including in headings, subheadings, meta descriptions, and alt tags. However, prioritize writing for humans rather than search engines to ensure readability and user engagement.

Incorporate Calls-to-Action (CTAs)

Encourage your readers to take the desired action, such as signing up for a newsletter, downloading an ebook, or making a purchase. Include clear and compelling CTAs within your content to guide users towards conversion.

Promote Your Content

Leverage various digital marketing channels to promote your content. Share it on social media platforms, send it to your email subscribers, participate in relevant online communities, and consider paid advertising to extend your content’s reach.

Monitor and Analyze Performance

Track the performance of your content using analytics tools. Measure key metrics like website traffic, engagement, conversion rates, and social media shares. Analyze the data to identify trends, understand audience preferences, and optimize your future content.

What Tools Are Needed to Be A Digital Marketing Content Writer?

As a digital marketing content writer, several tools can help enhance your productivity, creativity, and effectiveness. Here are some essential tools for digital marketing content writers:

Word Processing Software

A reliable word processing software like Microsoft Word, Google Docs, or Apple Pages is crucial for writing and formatting your content.

Grammar and Spell Checkers

Tools like Grammarly, Hemingway Editor, or ProWritingAid can help you identify grammar and spelling mistakes, improve sentence structure, and enhance readability.

Plagiarism Checkers

Plagiarism checkers like Copyscape or Grammarly’s plagiarism checker can ensure your content is original and free from unintentional plagiarism.

Keyword Research Tools

Keyword research tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer can assist you in finding relevant keywords to optimize your content for search engines.

Content Idea Generation

Tools like BuzzSumo, Feedly, or Google Trends can help you generate content ideas, discover popular topics, and stay updated on industry trends.

Collaboration and Project Management Tools

Tools like Google Drive, Trello, Asana, or Slack can facilitate collaboration with team members, organize content calendars, and manage projects efficiently.

Image Editing Tools

Tools like Canva, Adobe Photoshop, or Pixlr allow you to create or edit images, infographics, and visual content to accompany your written content.

Content Management Systems (CMS)

CMS platforms like WordPress, Drupal, or Joomla are useful for publishing and managing your content on websites or blogs.

Analytics Tools

Tools like Google Analytics or social media analytics platforms provide insights into the performance of your content, including website traffic, engagement, and audience demographics.

Social Media Scheduling Tools

Tools like Buffer, Hootsuite, or Sprout Social help schedule and automate social media posts, ensuring your content reaches your audience at optimal times.

Citation and Reference Managers

Tools like Zotero, EndNote, or Mendeley assist in organizing and citing your sources and references for research-based content.

Readability Tools

Readability tools like Readable.io or Yoast SEO analyze the readability of your content and offer suggestions to improve clarity and comprehension.

What Are the 6 Steps of Content Writing?

The content writing process usually involves several steps to ensure the creation of high-quality and effective content. Here are six common steps in content writing:

Research and Planning

The first step is to conduct thorough research on the topic you’ll be writing about. Gather information from reliable sources, study industry trends, and understand your target audience. Plan the structure and key points of your content, identifying the main message you want to convey.

Outline and Organization

Create an outline or structure for your content. This serves as a roadmap for your writing and helps maintain a logical flow. Organize your ideas, subtopics, and supporting points. This step ensures coherence and clarity in your content.

Writing the First Draft

With your research, plan, and outline in hand, start writing the first draft. Focus on getting your ideas down on paper without worrying to do much about perfection. Write freely and let your creativity flow. Don’t be overly concerned about grammar or word choice at this stage.

Editing and Revising

Once you’ve completed the first draft, review and revise your content. Edit for clarity, coherence, and grammar. Ensure your ideas are well-structured and supported by evidence or examples. Trim unnecessary information and refine your writing to make it concise and engaging.

Proofreading and Polishing

After revising, carefully proofread your content for spelling, grammar, and punctuation errors. Pay attention to sentence structure, word choice, and overall readability. Check for consistency in formatting and style. This step helps ensure your content is error-free and professional.

Formatting and Publishing

The final step is to format your content appropriately for the intended platform. Add headings, subheadings, bullet points, and other formatting elements to enhance readability. Optimize your content for SEO if applicable, and include relevant images, videos, or links. Finally, publish your content on the chosen platform, whether it’s a website, blog, social media platform, or other mediums.

Where Do Digital Marketing Content Writers Find Clients?

Digital marketing content writers can find clients through various channels and methods. Here are some effective ways to find clients as a content writer:

Freelance Platforms

Sign up on freelance platforms like Upwork, Freelancer, Fiverr, or Guru. Create a compelling profile highlighting your skills, experience, and expertise. Browse job listings and submit proposals to potential clients looking for content writing services.

Job Boards

Check out job boards specific to writing and content creation. Websites like ProBlogger and BloggingPro often post opportunities for content writers. Regularly visit these platforms to find freelance or full-time writing positions.

Networking

Leverage your professional network to find clients. Inform friends, colleagues, or industry contacts about your content writing services. Attend relevant industry events, conferences, or workshops where you can meet potential clients or network with other professionals in your field.

Content Agencies

Approach content agencies or digital marketing agencies that offer content writing services. Many agencies outsource content writing projects to freelancers. Research and reach out to agencies that align with your niche and expertise.

Cold Pitching

Identify businesses or websites that could benefit from your content writing services. Craft a personalized pitch highlighting the value you can provide. Send cold emails or contact them via social media to introduce yourself and express your interest in working together.

Professional Social Media

Utilize professional social media platforms like LinkedIn to showcase your skills and expertise. Optimize your profile with relevant keywords and examples of your work. Engage in industry-specific groups or communities where potential clients may be present.

Content Writing Contests

Participate in writing contests or competitions that offer opportunities to connect with potential clients or industry professionals. Winning or getting recognized in such contests can help boost your visibility and credibility.

Referrals and Word-of-Mouth

Provide excellent service to your existing clients, and they may refer you to others in need of content writing. Encourage satisfied clients to recommend you to their networks, and offer incentives for successful referrals.

FAQs

What is SEO content writing?

SEO content writing refers to the practice of creating written content that is optimized for search engines. It involves incorporating relevant keywords, structuring content effectively, and following best practices to improve the visibility and ranking of web pages in search engine results pages (SERPs).

The goal of SEO content writing is to attract organic traffic from search engines by making the content more discoverable and relevant to users’ search queries. By understanding how search engines crawl, index, and rank web pages, content writers can create content that aligns with the criteria search engines consider valuable.

What is an Example of Content Writing in Digital Marketing?

Here’s an example of content writing in digital marketing where an eatery was promoted:

At Tasty Eatery, we prioritize freshness and quality. We source our ingredients locally, ensuring that every bite is packed with the true essence of Nigerian cuisine. From farm-fresh vegetables to succulent meats, each ingredient is selected to create an exceptional dining experience.

Our eatery is more than just a place to enjoy a meal—it’s a home away from home. Step into a warm and inviting ambiance, where the aromas of spices fill the air, and the friendly staff greets you with a smile. Whether you’re dining with family, friends, or colleagues, our cozy atmosphere sets the stage for a memorable gathering.

Where Can I Get Paid As A Digital Marketing Content Writer?

Digital marketing content writers use various methods to determine their pricing and charge for their services. 

Here are some common ways digital marketing content writers charge for their work:

Per Word

Charging per word is a common pricing model in content writing. Digital marketing content writers set a specific rate per word (e.g., $0.10 per word) and calculate the total cost based on the word count of the project. This method allows clients to have a clear understanding of the cost based on the content’s length.

Per Hour

Digital marketing content writers may charge an hourly rate for their services. This pricing model is suitable for projects that require extensive research, interviews, or editing. The writer tracks the time spent on the project and invoices the client accordingly. Hourly rates can vary based on the writer’s experience, expertise, and the complexity of the project.

Flat Fee

Some digital marketing content writers prefer to charge a flat fee for their services. They determine the price based on the project’s scope, complexity, and their expertise. Flat fees are often used for specific deliverables, such as writing a blog post, creating a website copy, or producing an ebook. The writer and the client agree on a fixed price upfront.

Retainer Basis

Digital marketing content writers may offer their services on a retainer basis, where the client pays a fixed monthly fee to secure a specific number of hours or a set amount of content. Retainer agreements provide a consistent income for the writer and a guaranteed service for the client. The scope of work and deliverables are defined in the retainer agreement.

Project-Based Pricing

For larger projects or content campaigns, digital marketing content writers may provide a project-based pricing model. They assess the requirements, deliverables, and expected timeline of the project and provide a customized quote. This approach is beneficial when the scope of work extends beyond a single piece of content.

Value-Based Pricing

In value-based pricing, the digital marketing content writer sets the price based on the value they believe their content will provide to the client. This approach considers factors such as the potential impact on the client’s business, the competitiveness of the industry, and the writer’s expertise in delivering results. Value-based pricing requires a deep understanding of the client’s goals and the value the content will bring.

It’s important for digital marketing content writers to consider factors such as their experience, expertise, research time, revisions, and client requirements when determining their pricing. Each writer may have a preferred method or a combination of pricing models based on the type of project, client relationship, and their own business goals. 

How Can I Improve My Writing Skill as a Digital Marketing Content Writer?

Improving your writing skills as a digital marketing content writer is an ongoing process that requires dedication and practice. Here are some tips to help you enhance your writing skills:

Read Widely

Reading is one of the most effective ways to improve your writing. Read books, articles, blogs, and other forms of written content across various genres and topics. Pay attention to the writing styles, sentence structures, vocabulary, and storytelling techniques used by different authors. This exposure to diverse writing styles will help you expand your own writing capabilities.

Write Regularly

Practice writing regularly to develop your skills. Set aside dedicated time for writing and make it a habit. Write about different topics, experiment with different formats, and challenge yourself to write outside your comfort zone. The more you write, the more you’ll refine your style, voice, and ability to communicate effectively.

Seek Feedback

Share your writing with others and seek feedback from trusted peers, colleagues, or mentors. Constructive criticism can provide valuable insights and help you identify areas for improvement. Consider joining writing groups, workshops, or online communities where you can exchange feedback and learn from fellow writers.

Study Grammar and Style

Brush up on grammar rules and learn about different writing styles. Understanding the principles of grammar and style will help you write with clarity and precision. There are numerous online resources, books, and courses available to enhance your understanding of grammar and style.

Edit and Revise

Editing and revising are integral parts of the writing process. After completing a draft, review it critically. Look for areas where you can improve clarity, eliminate redundancies, strengthen your arguments, and enhance the overall flow. Pay attention to grammar, punctuation, and spelling errors. The more you practice editing, the more you’ll develop an eye for improving your own work.

Expand Vocabulary

Work on expanding your vocabulary by learning new words and their meanings. A rich vocabulary allows you to express your ideas more precisely and effectively. Make a habit of noting down unfamiliar words you come across during your reading, and actively incorporate them into your writing.

Stay Updated

Keep up with the latest trends, news, and developments in your industry and the world at large. Being well-informed helps you produce relevant and timely content. Subscribe to industry newsletters, follow relevant blogs and social media accounts, and engage in conversations related to your field of expertise.

Embrace Feedback and Learn from Mistakes

Don’t be discouraged by feedback or setbacks. Instead, view them as opportunities for growth. Embrace constructive criticism, learn from your mistakes, and continuously strive to improve. Writing is a skill that develops over time, and every piece you write is an opportunity to refine your craft.

Conclusion

Remember, improving your writing skills is a gradual process. 

Be patient, persevere, and remain open to learning. Continuously challenge yourself, seek inspiration from other writers, and develop your unique voice and style. 

With consistent practice, your writing skills will undoubtedly improve over time and drive in measurable results for businesses or companies as a digital marketing content writer.