Over the years I have discovered that some Nigerian companies are not really finding it funny to employ well vast digital marketing professionals.
I mean digital marketing professionals that will fill the spaces of digital marketing jobs in Nigeria. They are not really easy to find, that is the truth. There are many reasons for that.
Over the past few weeks, I have been in talks with with some Nigerian companies that’s really keen on employing digital marketing professionals. And my experience in searching for these digital marketing professionals is not something to write about.
Hence, the reason for the Digital Marketing Graduate Internship Programme for our Nigerian graduates. Interestingly, some companies have started showing interest in terms of sponsorship, coupled with the desire by some Nigerian graduates too, to enroll for the programme.
However, I have come up with some tips that will help Nigerian graduates to secure digital marketing jobs. I am very sure that if you follow some of the tips, you will stand higher chances of getting employed as a digital marketing professionals.
The fact still remains that I’ve been a little bit disappointed in finding balance between academics and real life experience. So, I’ve decided to write some tips to help those looking for a role in digital marketing get that job and what employers will be looking for.
Before I even go on to give you these tips; seriously, there are some marketers out there, who have no idea what a website is and yet bear the job title “Digital Marketing Manager”.
I hope these tips would be useful and help you work your way into digital marketing.
Acquire skills or little experience
One of the ways to acquire digital marketing skill or experience in Nigeria is to apply for an internship in digital marketing agencies. For instance, for a new graduate, the best way to gain experience is to do an internship at a company or focus on digital marketing.
Not only do you get real world hands-on experience, but it’s also great to put on your resume when you’re ready for a full-time position.
Read blogs and books
If you are determined and serious about getting digital marketing jobs in Nigeria then you have to be pro-active and find out where other digital marketing people go to learn about stuff. For instance, if you’re applying for an SEO role or content role, then pick a book that is related to these areas.
You can also look out for digital marketing blogs, sometimes when you go for an interview, you may be asked by an interviewee if you have a blog. Just look in an area which interests you and remember them and tell the interviewee why you like reading those blogs.
The company you end up working for will want to do the same thing keep their readers coming back for more.
Have an online footprint
You should know that having a strong footprint on the internet, especially the various social media platforms.
If you’re applying for any digital marketing job roles in Nigeria, try to have a professional Twitter, LinkedIn and Facebook page, which you can as well mention it in your resume. Employers need to see that you can use these platforms.
For instance, if you want to show to an employer that you can build their company’s visibility, then you need to show that you can firstly build your own personal brand.
A strong online presence could potentially be the deciding factor a company that is looking for a digital marketing professional, hence the reason having a strong presence matters.
Other supplementary tips
Having gone through the process of building something, creating something and then marketing it is priceless.
Get a degree, a personal blog or website and ensure that you are on the first page of search engine results, ie first page of Google for whatever your subject/topic of interest.
So before you apply for your next job, go build something. A simple blog will do for now and write 2 or 3 posts which interest you.
Then add the link to your CV.
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