Email Marketing Guidelines for Nigerian Businesses
5 Reasons Why Keyword Research for Nigerian Businesses Is Important
April 11, 2016
Facebook Engagement Strategies for Nigerian Businesses
April 27, 2016

Email Marketing Guidelines for Nigerian Businesses

Email marketing in Nigeria is growing rapidly in a lot of ways. Nigerian companies are beginning to see the aftereffect and positive ROI of having an email marketing campaign as part of their primary tactical online objectives.

Click here to learn how to implement our ultimate Step-By-Step Plan For Growing an Email List of Ready to Buy Customers and Converting them to Paying Customers.

If you are running an email marketing campaign today, I’ve got two questions for you.

  1. Are you positively growing a strong and convertible database
  2. How often are you engaging with the leads that convert from your website into your database

If you’re answers are not quite clear on those two questions, then most likely, you will need help on email marketing.

Today, we are going to walk you through the proper guidelines towards creating a proper email campaign, engaging your audience and increasing revenue.

We live in a world of over produced content, we are not short on content production, neither are we short on emails.

Wait, Just Before You Continue Reading, This is FREE! 

If you do not want to waste a lot of money and time then before you start any marketing campaign or start an online business, you need to take this FREE Digital Marketing Training.

We will be sharing our experience of running successful marketing campaigns in over 5 countries and 2 continents, we will also share our experience running various successful online businesses.

Enter your correct details below to get access to the Free 14 Days Digital Marketing Training (ensure your email address is correct and active because we will email you an email to confirm your email before we give you access to your first training lesson and every day for the next 14 days):

A great bulk of this emails are considered spam by users, that’s why it’s difficult to reach a lot of people today, let alone get a response from them or an action taken by them.

Even in the digital marketing world, a lot of so called experts shy away from email marketing, as a result of the dis taste people have acquired for email spams and more.

But the truth is we have not found any of this other methods to be as useful as the process of nurturing both your prospective and existing customers through the power of email marketing.

Click here to learn how to implement our ultimate Step-By-Step Plan For Growing an Email List of Ready to Buy Customers and Converting them to Paying Customers.

It’s important that you are able to navigate through the amount of content produced out there. That’s why we have listed 10 guidelines to help you arrive at that point of quality delivery.

Before we get into that, you might be asking why you need to adopt an email marketing strategy,

Well here are 5 researched statistics on email marketing

For every $1 spent on email marketing, the average return is $44.25 Click To Tweet


1. Choose a great email marketing provider

You can try out various email marketing providers, speak with various friends and colleagues who use some of these platforms and get their feedback on their respective performances.

There are various email marketing providers in the market that make your email campaign process go a lot easier, we would like to recommend to you:

Whichever you go with, ensure that their services meet your criteria and they are able to deliver on the goals you are trying to achieve.

2. Keep updating your database

If you’ve had your website running for a long time, chances are that you already have an existing database, it’s important that on a regular consistent periodical basis, you are updating that database for new information, like updated emails, addresses etc.

you can use tools such as:

3. Building your subscribers list

If you are trying to email people that did not opt-in to your subscribers list, the more trouble you might have with email marketing providers, simply they because they don’t accept such lists that did not opt-in. It’s going to be more difficult getting an email across to these people.

That’s why the best recipients of your email are your subscribers that opted in for your emails, let’s check out some smart ways to get people to get in to your subscribers list:

  • Get an email signup newsletter form on every significant page of your website
  • When you create email blasts, you can add a link to a signup form within your email signature to remind people to opt-in.
  • Create an opt-in within your inquiry, purchase and order forms
  • Add an opt-in to customer survey forms you send out
The best sales leads of your email are your subscribers that opted in for your emails Click To Tweet

4. Make sure your contacts are organized

Make sure you are always segmenting your email marketing lists and breaking them down into various classes. Most people have a low Click through rate on their emails simply because they blast the same emails to every single person.

Sometimes you might have a peculiar email for a specific group of people, having a segmented list will increase response rates and ensure you are always interacting with the right people.

Here are some common fields to segment your lists by:

  • Industry
  • Location
  • Lead Source

5. Always plan out the purpose ahead of time

Be careful not to be like most companies that send out emails arbitrarily, without having a purpose for each message sent out. Those that practice this, often have their emails produced looking all disorganized and disoriented.

Spend as much time with your email marketing and content creation team to ensure that every single message going out is crafted for the right segment and the purpose of each message sent out can be pinpointed.

Here are some campaign objectives worth considering when crafting your message:

  • Driving traffic to new pages or articles
  • Creating various promotional content around a specific product or service
  • Qualifying a lead beyond information submitted

6. Keep the design simple

Don’t over do your designs on your email marketing campaigns, the simpler the better, just like in marketing, the more simplified the strategy the more effective it will be.

Follow the guidelines below to ensure optimum performance:

  • Use more images than text
  • Include a call to action
  • Use design smartly to focus on the most important parts of your copy.
Don't over do your designs on your email marketing campaigns, the simpler the better Click To Tweet

7. Create exceptional copy

The essence of writing great copy cannot be over-emphasized. Knowing the process of crafting messages that appeals to both the emotions and logical minds of people, to the point of driving them towards a particular call to action is a great skill to have.


We are the only digital marketing training institute backed up by a system that drives real results for our students.

We have trained over 2,438 people to succeed in any of the following ways:

👉 Grow your business sales and revenue faster.

👉 Get a well-paid job in the digital marketing field.

👉 Start and grow your digital marketing agency or a freelance business.

👉 Make more money in dollars as an affiliate marketer.

👉 Start a profitable online or eCommerce business.

And none of them have ever asked for their money back. So to prove to you that we can help you achieve success and our course is legitimately better, we'd like to make you this promise...

If you implement what we teach consistently and use all the resources and support we make available to you, we guarantee you will achieve success within 3 months after the course or we will refund you 100% (Plus we will also give you $100 of our own cash, just to say "sorry for wasting your time"). It is that simple.

The catch is that, for you to get your full refund + $100 if you do not achieve success, we will ask you to prove that you've REALLY implemented the strategies and techniques we taught you consistently for 3 months after the course and you have used the resources we provide and asked for support when you are stuck. That's only fair, don't you think?

The only way to truly fail is to lack the right knowledge, resources and support, get stuck and give up, so we're here to give you the resources and support you need to make sure that doesn't happen.

What do you have to lose? Nothing, really, and you could even gain $100 for your time.


Or Got Questions? Call 📞 0809 535 8402, 0816 528 9018

Most companies pay a lot of money to have a copywriter craft some of this messages to their audience. If you would like to learn some of the tricks involved, we recommend you follow this blogs:

  • Perry Marshall
  • copyblogger
  • Gary Halbert

8. Have an attractive headline

Make sure you’re subject line is catchy and attractive, but not spammy. If you’re subject line isn’t good, your email may never get opened and could be considered spam.

Make sure you're subject line is catchy and attractive, but not spammy Click To Tweet

Follow the following guidelines to enhance your chances higher open rates:

  • Not more than 45 characters
  • Don’t use spammy words like “free”, “download now”, “order now”, “get now” and “urgent”
  • Keep your headlines attractive, memorable and intriguing
  • Include your brand name/company name

9. Track all email activities

When launching out to create a proper email campaign ensure that all activities for tracking are set up. Always ensuring that you are able to evaluate the effectiveness of each email campaign will have a positive effect towards maximizing your ROI.

Click here to learn how to implement our ultimate Step-By-Step Plan For Growing an Email List of Ready to Buy Customers and Converting them to Paying Customers.

Tracking can be done through the tools provided on the dashboard of your email marketing service provider. Also you can use google analytics to track the activities generated from email.

Here are some of the metrics you should be looking out for:

  • Click through rate (rate at which your contacts click on links / calls to action in your message)
  • open rate (rate at which your contacts open and view your messages)
  • Deliverable rate (rate at which your emails are received)
  • Bounce rate (rate at which your emails are glanced over)

10. Keep on testing

The best way to build your email marketing campaign is to take all of this advise and test which ones work best for your business, because there are so many ways to go about building your email campaign, and by only noticing what your audience responds to can you build a successful campaign.

Keep on testing the following areas:

  • Call to action
  • Subject lines
  • General Copy
  • Fonts, colours, images

In Conclusion

We have highlighted all the major steps and guidelines towards creating a successful email campaign. Even if you generated a lot of unqualified leads, the beauty of email marketing is such that you can always nurture and guide your audience towards your offering over a period of time.

Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you, join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.


What you should do next now

Register for our Digital Marketing Course - you will earn globally recognised digital marketing certifications and learn digital marketing hands-on by implementing real-world live campaigns yourself as you learn from internationally experienced experts in the digital marketing industry.

Whether you want to start, grow and scale your business online, or you want to start an exciting career in digital marketing, or you want to make money from digital marketing skills you love, or you simply want to make money online then our Digital Marketing Coaching Course has you covered.


Watch what our student think about our course