Email Marketing Strategy | 11 Tips Digital Marketing Experts Use Today
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Email Marketing Strategy | 11 Tips Digital Marketing Experts Use Today

Email Marketing Strategy _ Free Email Marketing Tactics

Email Marketing Strategy _ Free Email Marketing Tactics

An email marketing strategy is an essential part of any marketing plan.

Email is the most cost-effective way to promote your products, interact with your customers and reach your business marketing goals.

Email marketing is the number one direct channel in terms of daily use and consumer preference for both personal and marketing communications.

“67% of marketers say that delivering highly relevant content is a strategic goal their organization wants to achieve through email marketing.”

If you are new to email marketing, you can click here to learn how to start email marketing or register to attend our digital marketing course for hands-on understanding of email marketing.


Important Note: Are you ready to discover how to generate a steady stream of new customers and sales every day regardless of your products, price point and marketplace using digital marketing? or Are you ready to discover how to start and grow a high-profit Online Business and go from $0 to $1,000 to $10,000 monthly with a year? Then sign up for our FREE Digital Marketing Training below now 👇👇👇👇👇👇 and we will email you training lessons for FREE.


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Email is thriving thanks in large part to the channel’s familiarity, flexibility, and universality. A whole new generation of mobile smartphone and tablet users are also driving anywhere, anytime email usage.

Indeed, when you dig into the data, any assertion that email is “dying” with consumers is laughable. Evolving—yes. Dying, absolutely not.

But Why Do You Need An Email Marketing Strategy?

With email marketing as a channel, you are holding all the cards for potential success.

  • Email marketing can have a big reach and put your message in front of a lot of people
  • The marketer has great flexibility in how they handle their email program
  • It is quite easy to start and you can start small
  • Email marketing scales, the effort to send one or 100.000 messages is nearly the same.
  • Email allows you to target and segment your messages on individual level
  • There are little risks, the costs are relatively low and potential for upside is big.

So for each marketer putting the development of an effective email marketing strategy on the top of your agenda and to do list seems like a no-brainer.

Listed below are what we believe to be the top tips to a powerful email marketing strategy.

It starts with building a list, continues with data management, and ends at revenue generation.

Email Marketing Strategy For Boosting Potential Success

1. Build An Acquisition Strategy

Customer acquisition

Approach customer acquisition with a solid plan.

Build the foundation by developing relationships with your target audience.

Acquire customers differently by driving progress toward strategic goals.

If you’ve prioritized audience growth, begin by examining the places where customers are already engaging with your brand.

Then, determine how to enhance those experiences and drive interactive engagement with new tools and techniques.

For instance, always optimise acquisition forms for mobile. If a customer is on a tablet or smartphone and can’t fill out your form quickly and easily, you’re sure to lose the opt-in.

If you’ve prioritized audience growth, begin by examining the places where customers are already engaging with your brand. Click To Tweet

Here are four lessons to guide your team:

  1. Build Engagement.
  2. Limit Spending.
  3. Educate Prospects.
  4. Develop Partnerships.

Although, I have covered this more in-depth in one of my customer acquisition strategies. Click the link below to learn more about it.


Important Note: Are you ready to discover how to generate a steady stream of new customers and sales every day regardless of your products, price point and marketplace using digital marketing? or Are you ready to discover how to start and grow a high-profit Online Business and go from $0 to $1,000 to $10,000 monthly with a year? Then sign up for our FREE Digital Marketing Training below now 👇👇👇👇👇👇 and we will email you training lessons for FREE.


READ: Lead Generation and Customer Acquisition Strategies

2. Optimising For Mobile is Extremely Important

Did you know that email opens grew on mobile by 30% 2010 to 2015?

email opens on mobile grew 30%

Email opens on mobile grew 30% – Source

Are your email newsletters optimised for mobile?

If they’re not, now’s the time to get on board. Mobile open rates have never been higher.

For brands that do not optimise email for mobile, the penalty is stiff.

Return Path points out that 63% of US consumers delete emails immediately if they are not optimised for mobile.

If your initial welcome email is perfectly optimised for mobile, subscribers will know they’re in for a pleasant mobile experience. Click To Tweet

According to the 2015 State of Marketing report that mobile opt-ins that are currently the number 1 most effective type of campaign.

Therefore:

Offer an elegant mobile experience from the start.

If your initial welcome email is perfectly optimised for mobile, subscribers will know they’re in for a pleasant mobile experience for the duration of their time spent with your brand.

READ: Content Marketing | A Complete Beginner Guide To Crafting Quality Content

3. Your Data Should Always Be Relevant

Be relevant

Assess your current data to make sure you’re sending targeted communications, not “batch and blast” messages.

Using simple data points like gender and location can dramatically improve the subscriber experience.

Similarly, on social media, use Facebook’s geo-targeting features with status updates.

Strive to never repeat the same promotional messages on social media that you are using in your email template, as customers are looking for different information in each of those channels.

If you persist to send mail that the email recipients do not want, you will negatively affect your ability to get your message to your potential customers that are most likely to buy and grow your business. Click To Tweet

Ways to Stay Relevant to Your Recipients in Your Email Marketing

  1. Allow subscribers to opt-out of specific types of email.
  2. Honor the preferences of your recipients.
  3. Send subscribers relevant and expected mail.
  4. Be clear about who the email is coming from.
  5. Test your email sending parameters.
  6. Prune your mailing lists.

All of these tactics are designed to guarantee that when you send messages to a recipient, the information is more likely to be opened.

The relevant the content or call to action, the more likely the user is to click through to your website.

If you persist to send mail that the email recipients do not want, you will negatively affect your ability to get your message to your potential customers that are most likely to buy and grow your business.

READ: Search Engine Optimisation (SEO) | A Complete Beginner Guide To Ranking Your Website

4. Personalise Email Whenever Possible

personalised coke

Personalisation, in the context of email marketing, is the act of targeting an email campaign to a specific subscriber by leveraging the data and information you have about them. It could be information like their first name, the last product they bought, where they live, how many times they log into your app or a plethora of other data points.

According to Eventbrite.com.au, two-thirds of consumers have bought something because of an email. But a recent study also found that marketers can improve conversion by 355% — and increase revenues by 781% — by sending more targeted emails.

Why?

Because targeted emails particularly address your recipient’s needs and interests, while mass emails get deleted or marked as SPAM.

Adding personalised recommendations into marketing emails can increase sales conversion rates by 15-25%, and click-through rates by 25-35%. Click To Tweet

Your website visitors, email, and mobile subscribers, and those who have connected with you on social media will appreciate your messages even more if they’re personalised.

Inject personalised recommendations into marketing emails for the ultimate in one-to-one communications.

For example:

You can create a unique email containing personalized recommendations based on each subscriber’s browsing behaviour on your website. Adding personalized recommendations into marketing emails can increase sales conversion rates by 15-25%, and click-through rates by 25-35%.

If you are new to email marketing, why not attend our digital marketing training to get a hands-on experience on how to write a compelling email newsletter to drive more sales to your business.

Click here to see our course outline and benefits or use the link => https://digitalmarketingskill.com/digital-marketing-training-course/

READ: How to Start Affiliate Marketing for Beginners | Step by Step Guide

5. Work On Your Subject Lines

Short email headlines

According to Adestra subject lines with 60 to 70 characters shows no increase in email open rate or clickthroughs. They also found that subject lines with less than ten characters had open rates of 58%.

Beware that what works for a while might wear off over time as the novelty factor wears off. Adjust your subject lines if need be. Click To Tweet

For example, Barack Obama’s election campaign emails. They were known for using email subject lines like Hey or Wow, which worked very well. The vast majority of the $690 million raised online, came from fundraising emails.

In fact, if you are a subscriber to my newsletter (You can use the email form to signup for our newsletter and offers), you’d notice that I frequently use short email subject lines.

How do you create subject lines that work well for you?

Consider Using the Following Steps:

  • Develop a hypothesis to test
  • Prepare to A/B test subject lines
  • Track data on all email campaigns
  • Beware that what works for a while might wear off over time as the novelty factor wears off. Adjust your subject lines if need be.

READ: 5 Straightforward Tips For Improving Website Content

6. Email Drives Accessibility Across-channels

The ability to easily archive and access messages at a later time influences consumer channel preferences.

While smartphones and tablets replicate much of the desktop messaging experience, many consumers purposely “park” messages to take later action from their computers (which may have faster internet access, larger screens, full keyboards, etc.).

Email remains a powerful channel for its ability to bridge the three-device environment of smartphone, tablet, and PC.

READ: Lead Generation | A Complete Beginner Guide To Generating Leads

7. Get their permission to use it

email permission marketing

email permission marketing

When it comes to email marketing, permission is the act of getting consent from a subscriber to send them commercial email marketing messages.

Thanks to the good work of Seth Godin, the email channel is permanently linked with the concept of “permission marketing”—namely, that brands should first seek permission before sending customers email marketing messages.

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realises that treating people with respect is the best way to earn their attention.

When it comes to email marketing, permission is the act of getting consent from a subscriber to send them commercial email marketing messages. Click To Tweet

Why Does Permission Matter?

  • You’ll get a better return on investment from your email campaigns
  • You’ll get better open and click-through rates
  • You won’t destroy your deliverability rates

Once you receive permission the next step is personalisation and building of data around the consumer.

READ: Latest Online Jobs For Students In Nigeria To Earn Money

8. Send Emails on the Right Day & Time

Best day to send email

Best day to send email – Source: Coschedule

The reason why this is included in the list of email marketing strategy is…

Knowing the best times to send email—or the best days—will ultimately help you get more opens and more clickthroughs to get more traffic to your blog.

And you want all of that because your email list is your most loyal audience who’ll share your content once they read it, which generates the snowball effect of more trafficmore subscribers, and more customer conversions.

According to these studies, prioritise your send days in this order:

  • Tuesday: This is hands down the #1 best day to send emails according to the majority of the data from these studies.
  • Thursday: If you send two emails a week, choose Thursday for your second day.
  • Wednesday: While no single study showed that Wednesday was the most popular, it came in second place several times.

Here’s a quick recap of the process contained in that study:

  1. Send your emails on Tuesdays.
  2. Send them at 10 a.m.
  3. Test the best days and times to find out when your audience is most active with these two Google Analytics reports.
  4. Write compelling email subject lines that stand out.
  5. Use plain text emails and write messages that assume your subscribers have already clicked through to read your blog post.
Knowing the best times to send email—or the best days—will ultimately help you get more opens and more clickthroughs. Click To Tweet

READ: Improve Your Email Marketing Results With These 6 Steps

 

9. Sharing isn’t Just for Social Networks

Ten principles of social media marketing

If your brand is emphasizing only that consumers share via social networks, you’re reaching just the tip of the iceberg.

Below the surface are the introverted, the private, and the cautious consumers who share content off your radar via email and word of mouth.

These private sharers don’t get as much press as the “likers” and “retweeters” precisely because their activities cannot be seen publicly and they are difficult, if not impossible, to track.

Private communications, however, are extremely valuable to brands, as a friend’s thoughtful personal endorsement will often realize a better response than one broadcast to thousands.

If your brand is emphasizing only that consumers share via social networks, you’re reaching just the tip of the iceberg. Click To Tweet

If you are new to email marketing, why not attend our digital marketing training to get a hands-on experience on how to write a compelling email newsletter to drive more sales to your business.

Click here to see our course outline and benefits or use the link => https://digitalmarketingskill.com/digital-marketing-training-course/

10. Did they abandon before they bought?

abandoned cart emails

Pay attention to your industry’s typical purchase window, and send abandoned cart emails accordingly. Click To Tweet

Tailor the frequency and number of abandoned cart emails to the purchase at hand, and that item’s typical purchase window.

For example, some expensive acquisitions require added time to justify the spend, so the purchase window is larger.

Conversely, an abandoned cart email about a heating or cooling system should be sent quickly to be helpful, as people with dysfunctional furnaces or air conditioning will likely want a quick solution.

Pay attention to your industry’s typical purchase window, and send abandoned cart emails accordingly.

Here are some abandoned carts email samples you can learn from.

READ: Effective Digital Marketing Approach | 5-Step Digital Marketing Strategy

11. Automate Email Campaigns When Possible

automate email marketing

Trigger-based emails are emails that are sent out automatically based on user behaviour.

Open rates for trigger emails are as high as 49% (95% higher than traditional email open rates) Click To Tweet

The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts.

The data behind trigger emails shows us that trigger emails perform much better than traditional email.

For example, Epsilon found that:

  • Open rates for trigger emails are as high as 49% (95% higher than traditional email open rates)
  • The average click-through rate (CTR) for trigger emails is more than double the rate compared to traditional email click-through rates
  • The best converting websites in the world, sites that convert as much as 40% of their traffic, use trigger emails.

And not only that, but Forrester research has found that trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits!

Does this sound too good to be true?

We’ve tested it. And it works!

Trigger emails perform really well because they hit the email marketing sweet spot.

Looking to enhance your own email marketing skill? Check out our Digital Marketing Training Course Outline

In conclusion:

Email marketing continues to present great results.

But email marketing has evolved. It’s no longer as simple as sending the same email to all your recipients.

It’s time to refresh and update your email marketing strategy.

Now, you need to send targeted messages. Messages that are personalized, and optimized for multiple devices.

You also need to test new elements. Trends change quickly, and what worked 12 months ago may not be thriving today. Be open to testing. And when you understand what works, find ways to automate it through triggered emails.

If you implement these latest changes into your email marketing strategy, your customers will be more responsive, your email campaign performance will grow and your business will continue to evolve.

What do you think makes a modern email marketing tactics successful?

Let me know by leaving a quick comment using the chat box below.


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