4 Facebook Ad Strategies for Small Business to Increase Sales

Facebook ad strategies for small business

Do you have a small business and have you been running ads on Facebook without conversion, which has lead to a decrease in sales and you are looking for the perfect Facebook ad strategies for small business.

Have you been wondering how you can improve your ad campaign’s performance to increase sales for your business?

There’s no need to be worried because this article will guide you in the proper direction.

Do you know that there are over 90 million small businesses using Facebook platforms to grow their sales online?

In the third quarter of 2020, Facebook stated that 10 million active advertisers are using the social networking platform to promote their products and services on Facebook.

With over 2.85 billion monthly active users, making  Facebook platform a great place for small businesses to promote their products and services.

Since there are millions of advertisers and small businesses using the Facebook platform to promote their products and services.

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It is important to create an effective Facebook ad strategies in order to stand out and capture the attention of your ideal customers to increase sales.

So the question would be how would you stand out among millions of businesses and advertisers?

In this article, I will be sharing with you four (4) Facebook ad strategies for small business that you can develop to increase sales as a small business owner.

4 Facebook ad strategies to increase sales for Small business

Facebook ads offer a huge potential for small businesses because of the opportunity to promote their products and services to millions of people on the platform.

A lot of small businesses quickly put together a simple ad creation on Facebook and think it will make them increase their sales automatically.

But it takes more than that if you want to increase sales for your business.

If you want to promote your product and service and increase sales using Facebook, you have to develop an ad strategy, so you won’t end up throwing money away without getting any results.

This is because millions of businesses both small and big use Facebook ads to connect with their potential customers and if your ads do not stand out there is no way you can grab their attention.

Always remember that as a small business you don’t have the same budget as a large business, therefore you need to be strategic when creating an ad campaign on Facebook.

Here are the four Facebook ad strategies for small business which you can leverage on to create a highly converting  Facebook ads.

1. Define your target audience

The quality of the audience you develop will have a direct impact on your Facebook ad.

The best way to find your target audience is by first thinking about the specific needs your product or service fulfill.

A target audience is a group of people who would be likely interested in what you offer when they see your ads on Facebook

As a small business owner increasing sales begins with better targeting.

Understanding who your target audience is on Facebook is the first strategy you can use to increase sales for your business.

This is because the better you understand your target audience, you will be able to structure your ads effectively and reach the audience most likely to convert into customers.

Therefore having a clear understanding of your target audience is very important when running an ads on Facebook.

Once you know who you are targeting, it’s much easier to determine other Facebook ad creation elements.

This  will help you spend your advertising money efficiently by not showing ads to people who aren’t interested in your product or services.

When you know who your target audience are, Facebook offers an advanced targeting option that you can use to target them based on:


You can show your ads to people in specific locations and the options include country, county/region, town/city, or postal code.


This option lets you target your audience based on age, gender, education, job title, household income,  life event, relationship status, parent, and more.


This option lets you target people by looking at their interests, activities, the pages they like and follow, thought leaders,  topics or products, and services they are interested in.

For example, if you sell mushrooms, you can target those interested in mushrooms, healthy foods, and healthy lifestyle.


This option allows you to target people based on their consumer behavior, device purchases, Travel, and much more

For example, you can choose to target frequent international travelers, frequent travelers, engaged shoppers. Facebook payment in the last 30 days and much more.


This option lets you include or exclude people connected to your Facebook page or respond to your event.

Once you have clearly defined your target audience, you can use these targeting options on Facebook to create your target audience.

2. Develop a highly converting ad copy

An ad copy is a text that accompanies an ad creative (image or video); sometimes your image or video may be what attract your target audience but your ad copy helps you to communicate your message clearly and encourage them to take action.

When writing your ad copy, you must always keep your audience in mind, and write like you are speaking to your target audience needs in order to gain their attention.

To grab the attention of your target audience, you must write about their pain points and challenges and how your products or services can help them achieve what they want.

You can also include a sense of urgency to your ad copy to prompts people to take action soon because the longer a person within your target audience contemplates whether to buy your product or use your service, the more likely they are to talk themselves out of it.

Therefore you need to create a sense of urgency to make people feel like they are going to lose out or miss out on your offer.

Using a sense or urgency in your ad copy is a powerful way to increase sales for your business.

To create a sense of urgency in your Facebook ad copy, you can use words like, Now, Limited space, Hurry now, Last chance, Limited time, Today only, Don’t miss out, Registration closing, and so on.

A sense of urgency fosters a fear of missing out in your target audience.

Making people feel as if they’re about to miss out on or lose a great opportunity — triggering that fear of missing out (FOMO) — is a powerful way to drive conversions and sales.

Always ensure that your copy complements your ad creative.

3. Develop an ad creative

Apart from your ad copy one thing that attracts people to buy your product or use your service is your ad creative.

Your ad creative should also speak to your target audience.

When using an image as your ad creative, the image of your business and your products and services should be perfect, never use an image that doesn’t represent the product you sell or the services you offer.

Your image should contain fewer or no text because your ad may reach fewer people within your target audience if your image contains too much text.

When using video as your ad creative you should ensure that you put the most compelling part of your video that showcases your product and services at the beginning to grab interest.

Your video should not be more than 3 seconds long. An example is below.

4. Landing pages

facebook ad strategies for small business

These are the sites people are redirected to when they click on your ad on Facebook.

When people click on your ad, they are redirected to your landing page.

Your landing page must clearly represent your brand and the products or services you offer.

Therefore as a small business owner if you are running ads on Facebook to redirect people within your target audience to your landing page, then it must clearly represent the product or service being  advertise.

This is because your ad may not be approved if you landing page content isn’t fully functional and doesn’t match the product /service being promoted in your ad.

In addition, directing people to an irrelevant landing page can create a negative and confusing experience for them and this might result in a decrease in sales.


In this article, I talk about 4 Facebook ad strategies that small businesses can use to develop a highly effective ad campaign to increase sales.

But there are other strategies that you can use to create a highly converting ad to increases; for more strategies to increase sales online join our digital marketing monetization club.

For more detailed practical steps that you can employ to increase sales for your business register for our 90% digital marketing course and get strategies to increase sales for your business.

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