There are many examples of a landing page but if you don’t know the usefulness of one, you might not be able to recognize the perfect one for whatever digital marketing campaign you want to launch.
Do you know that a landing page can be used as sign-up forms for your business? And do you also know that the average conversion rate you will get with it is 9.7%?
You may not know about the facts I just shared or the advantage and benefits of having a landing page for your business. As a business owner, this should be one of the strategies that you can leverage for your business.
I’m sure you want to know more about this learning page that can be responsible for so much. This is why in this article, I will be sharing with you:
- The definitions
- The differences between a landing page and a website, I’m sure you don’t know they are different from each other.
- The different examples of a landing page
I will also share with you the benefits of having one. I want you to know that it is a tool in digital marketing and can be used to grow your business.
As a business owner or as someone interested in growing their knowledge on how to manage other people’s businesses, it is important that you have profound and sound knowledge of the tool you want to use to grow your business.
If you want results, you need to put in the effort using the right knowledge. This is why in our 90% practical digital marketing course, we teach our students how to create a landing page by themselves and other aspects of digital marketing that would aid their business growth.
You learn and you also get to practice what you learned with supervision from our seasoned coaches.
I’m sure, you want to know what exactly is a landing page, but before I show you the examples, I want you to know that according to data reportal, 4.72 billion people around the world uses the internet as of April 2021, by the time you are reading this, the numbers would have definitely gone up because of the rate of technological advancement.
Potential buyers and customers are no longer sticking to traditional means of communication or business transactions only, we are all moving as technology is moving.
Businesses are also devising ways to grow with technology and a landing page is one of the tools that can be used to achieve this.
To properly understand the examples of landing pages that exist, it is important that you know the definition and why it is an important tool in digital marketing. Now let’s get started.
What is a landing page?
A landing page is a web page a prospective customer arrives at after clicking an ad or a link either on social media platforms or email marketing, It is different from the homepage of a business, it serves a single purpose, unlike the homepage where you have a different call to action buttons.
An example of a landing page. Source: Khanacademy
It can also be said to be a follow-up or an explanation in form of a webpage to whatever promise you made on the content you shared either in your email marketing or advertising.
They are designed, tailored for different theme and purpose to provide users with a quality experience and drive conversion with messages that resonates with a user’s need.
To be able to identify the needs of your potential customers, you need a customer avatar. This will help you to have a fictional representation or idea of your ideal customers and you will be able to not only design your product to meet their needs but also create content that would resonate with them enough for them to make the purchasing decisions.
If you want to know how to create a customer avatar, register for our 90% practical digital marketing course, where you will learn how to create one and also learn other strategies in digital marketing that will help you to grow your business.
If you want to get the best out of paid advertising, you don’t direct them to your homepage, but to a landing page that explicitly gives further explanation on the content of the ad you run using social media advertising.
You don’t want them to just view the webpage, you want them to take action which is to click the call to action button and get them converted from being just a visitor to a paying customer.
An example of an ad leading to the landing page below.
From the images I shared above, you can see that an ad is directing visitors to a landing page where they get to click the call to action button that gets them converted from being a visitor to a paying customer.
There are many features of a landing page, I will be sharing with you in the next paragraph. Before I do that, I want you to see what one of our students has to say after registering for our 90% practical digital marketing course.
[embedyt] https://www.youtube.com/watch?v=V419VQTCGNA[/embedyt]
Features of a landing page
For a webpage to qualify as a landing page, there are some features it should have and you should also look out for when you want to create one for your business.
1. Branding and logo
Any landing page you want to create must be a reflection of your website, remember I said a landing page is not your business website, so it should have your brand identity embellished on it so visitors can be able to identify where they are and who is providing them with the resources.
You want visitors to be able to connect your business with the landing page you create. If you don’t have a website for your business, you can register for our 90% practical digital marketing course where you learn how to build a website for your business and other digital marketing strategies.
A regular landing page should not have too many navigation buttons a this can make a visitor abandon the page and not use the call-to-action button.
A visitor doesn’t have to go through a long journey or a couple of pages on your landing page, you need them to take action, so you help them to do that by giving them precise and clear information.
Make the actions and how to arrive at the actions clear enough for them, you don’t necessarily need to have a menu button on your landing page.
3. Matching page headlines
For your PPC(pay-per-click) ad, the headlines of the landing page you design must match with what you promised on the ad copy. You want to make sales and you also want to ensure that visitors will find you trustworthy enough to click the CTA button.
Beyond making sales ad growing your business, you should be honest with your transactions with potential and existing customers. Your headline should also be clear, direct and should explain what you are offering. It should also be compelling enough for a user to be persuaded to take action.
If you will read till the end, I will show you more examples of a landing page, but before then I want you to see the differences between a landing page and a website.
Differences between a webpage and a landing page
As much as they are both web pages, they are not the same and they don’t carry out the same functions and of course, they’re not designed for the same users.
These differences include:
- A landing page is a single webpage while a website has many web pages linked together.
- A homepage is designed to provide general information and encourage visitors to explore, a landing page has just one single goal which is to convert a person from being a visitor to a paying customer.
- A landing page has one mission, which is to convert traffic while a website wears as many hats as possible.
There are many more differences, I shared a few of them because I still want to share the examples of a landing page.
Examples of Landing page
As you must have seen in the image above, the call to action is visible, it has fewer navigation buttons and there is premium negative space.
2. Neil Patel
Conclusion
In this article, I shared with you the definition of a landing page, the differences between a webpage and a landing page, and the examples as well.
If you want to grow your business with digital marketing, it is important that you have sound knowledge of the tools available and also know how to use them.
This is why in our 90% practical digital marketing course, we teach our students how to create a landing page for whatever advertising campaign they want to do to promote and grow their business.
We also teach them how to use other digital marketing tools and the strategies that will help them to achieve their desired result.
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