Have you ever wondered why your Facebook ads aren’t converting into leads? Do you want your Facebook ads to generate more leads and sales? If you’ve constantly tried and failed to generate viable leads for your Facebook ads campaign or you have never run a Facebook ads campaign before, then my tips will show you proven Facebook advertising tips to boost conversion rate.
With over 1.79 billion monthly active Facebook users, a number of that is only going to increase in the foreseeable future, in the face of such great traffic on social media giant “facebook”, it would make much sense if you can capitalise on the huge traffic to boost your advertising campaign for more conversion.
Looking at a few Facebook statistics from the past years.
With the few Facebook statistics listed above, and considering how many people visit Facebook in Nigeria, any brands or business still adamant about optimising their ads campaign might as well forget it.
If you’ve never used Facebook ads before, the learning graph might be very steep, and this is because you’re learning and it might get very expensive as time goes by.
With my proven Facebook advertising tips, be sure to get more conversion from your next ad campaign on Facebook. If you want to get more quality likes and engagement or leads that will eventually convert, then there is a need to properly run your Facebook advertising campaign.
Gone are the days when your fan page could just go viral and accumulate a bunch Facebook page likes for free. In 2012 to 2013, that could have been possible but not now.
Fortunately, there a few advertising campaigns you can use to target the low hanging fruits, these high ROI ad campaigns are too easy to implement and they are sure ways to increase leads and conversions for your business.It’s very important to pick the right image to get great results for your ad. #facebookmarketing #digitalmarketing Click To Tweet
Are you new to Facebook advertising? With the following ad types, you should have a fundamental knowledge the various types of Facebook ads you can run on Facebook (with or without a Facebook page)
Am sure you’re already getting frustrated because they aren’t reading your email newsletters, well, just because they don’t open your email doesn’t mean you can’t still get to them.
With this campaign, you can re-engage those subscribers who aren’t reading your emails with just an important message. You can get more from those cold subscribers of yours.
Here is a strategy to help you retarget your ads to those who haven’t opened or read your email campaign.
That’s it, the number of people you target now depends on the number of emails subscribers you’ve exported. I can recommend you start with a list containing a few hundreds of people who haven’t seen your emails in while. This will ensure you have enough people in your custom list to target this ad
The rate at which people abandon shopping carts is on a high, A study containing statistics of 37 different e-commerce shopping cart abandonment revealed, 69.23% abandoned their carts while shopping on e-commerce stores online, and it’s clearly a problem every e-commerce business is trying to solve.
Some e-commerce stores are using the email to solve the problem of cart abandonment, but a miss is as good as a mile, they have all failed in this course because it doesn’t help for existing visitors.
This is where Facebook ads come in, this will serve as a supplement for those customers that have abandoned your product carts but subscribed for your email.A fantastic way to get more conversion is to include a coupon code in the Facebook ad copy! #facebookmarketing Click To Tweet
With this strategy, you can retarget people who didn’t end up buying your product. This type of ads helps them complete a purchase a few days after abandoning their carts.
Here is the strategy to implement fast:
Tip: A fantastic way to get more conversion is to include a coupon code in the Facebook ad copy! This could be a free discount code, shipping offer, or anything you like.
This campaign won’t you an arm and a leg, with just a few dollars, you can get this up and running with very little attention. what this campaign will do is to transform your usual website visitors into email subscribers or leads that will eventually end up buying.
Averagely, 50% of the total number of people who visits your website visitors will only visit one page before leaving. Instead of having the majority of your site traffic visit as anonymous and leave without submitting their email, you retarget them via Facebook ads for a few number of days and in turn, increases your chance of converting them into new subscribers.
Let’s have a look at how this strategy works:
Okay, a situation where a visitors visits your site and reads a piece of your site content (could be a blog post, video post, audio, or other things contained on your blog/site), what happens next is, they get pixelled by Facebook.
What this does is, it gives you the privilege to retarget them with Facebook ads after leaving your site.
When that person leaves without subscribing to your email list, they’ll eventually start seeing ads on Facebook promoting your PDF’s, eBooks, and other opt-in offers you have.
It would last for about 3 to 5 days depending on how you set your ads up. If they don’t subscribe via the ads, they would stop seeing them until they visit again.
How to implement it:
With all this setup, it means you have a Facebook ad campaign that displays different ads to visitors who have carried out an action on your site in the last five (5) days.
Effective personalization can be the key to optimising your ad campaign, if you want your Facebook ad gets your more conversion or want to take it to the next level, you can always personalise your ads based on content categories.
Instead of using a single Facebook advertising campaign, you should implement the strategies I’ve listed above; Some ad campaigns performs best when you create multiple content categories based on your audience action. You can even be more specific showing ads based on categories to visitors, which is an even more powerful Facebook advertising tips to boost conversion.