Student Spotlight: Fola Adefolawe, A Graduate of Digital Marketing from DMSI


Fola stumbled upon writing quite by accident. As a poet and fiction storyteller, she saw the need to do more with her love for words, which led her to register for our practical digital marketing course. Today, she’s a Copywriter and a recent graduate of our Digital Marketing from our institute. This article tells more about Fola’s journey and the impact she’s made so far,  after taking our course, she grew her skills as a copywriter even faster and has been able to achieve greater success in her career.

Hello, can you introduce yourself?

My name is Fola Adefolawe. I’m a Copywriter and Content Coach. I am passionate about solving problems, creating impact, and experiencing the satisfaction of helping clients achieve their goals through my writing. I am excited to share my experience at Digital Marketing Skill Institute.

We want to know a little about your background

I started writing in 2019, initially focusing on poetry and storytelling. I run a blog where I share fictional tales weekly and that’s where it all began, and the positive reception from readers encouraged me to keep going. Some of my pieces even gained recognition and were featured on platforms like ‘Short Tori’ by Talku Talku media. I also collaborated with fellow writers on a book project titled ‘The In-Between,’ which was a rewarding experience.

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My transition into the role of a copywriter was a natural evolution for me. In this capacity, I’ve crafted impactful web content, persuasive sales copy, and engaging email campaigns for a diverse range of clients, both large corporations and individual brands locally and internationally. My track record speaks for itself, with consistently satisfied clients and successful projects.

Drawing from my background in storytelling, I bring a unique perspective to my copywriting. It allows me to create compelling narratives that resonate with audiences and drive results. This combination of creativity and strategic communication is what sets my work apart in the field of copywriting.

What drew you to digital marketing?

To be honest, there wasn’t a single ‘aha’ moment that drew me to digital marketing, it sort of fell into place naturally. As I progressed in my writing journey, I recognised the importance of expanding my skill set to better serve my clients. I realised that to provide maximum value and stay relevant, I needed to understand more about digital marketing.

So, it was more of a gradual realization rather than a sudden revelation. I saw the potential for synergy between my writing skills and the vast opportunities in digital marketing. It became clear to me that by getting into digital marketing, I could amplify the impact of my writing and reach a wider audience.

How did you discover Digital Marketing Skill Institute?

In 2020, while exploring options to enhance my skill set with a tech skill, I dabbled in programming but soon I realised it wasn’t the right fit for me. I started seeking alternative digital skills, and that was when I stumbled upon the Digital Marketing Skill Institute (DMSI) website. I was interested in what I found and bookmarked it for future reference, but I didn’t take any courses until later. Nonetheless, that initial discovery marked the beginning of my journey toward mastering digital marketing.

Why did you join DMSI to learn a digital marketing Skill?

At the time I took the course, I had been writing professionally for about 3 years but I wanted to upskill. So I decided to take the digital marketing course, and the goal was to try something new and learn a skill that could boost my income as a freelancer.

What course did you take during the DMSI program?

I took the Website Development and SEO Course. This course focused on building and optimizing websites for search engines to improve online visibility and user experience. This course equipped me with the technical knowledge to create functional and user-friendly websites that rank well in search results. Combining these skills with my copywriting expertise allows me to not only write compelling content but also ensure it is strategically placed and optimized for search engines, maximizing its impact and reach.

What were your goals when you started?

I wanted to try my hand at something new and learn a high-income skill to help diversify my freelance career because I had noticed that many of my clients had needs aside from copywriting, and taking a digital marketing course could help me deliver even more value.

From your position before learning digital marketing, how do you feel DMSI Training has helped you?

Before getting into digital marketing with DMSI, I was pretty clueless about things like SEO and web development. But since I took their courses, it has been a game-changer for me, especially for my personal brand. I have learned how to build a website from scratch, which was a big accomplishment for me. It’s opened up new avenues and given me the tools I need to succeed.

So where do you work now?

I work at Digital Marketing Skill Institute.

Wow, so can you explain how this happened

Okay,  So when I registered for the course, the organization gave us a form to fill out stating we would receive job vacancy notifications from them for job opportunities. Luckily for me, after taking the course, I received an email about a vacancy for a copywriter position within the organization where I took the course. I applied, did the interview, and was selected for the position.

What does DMSI do?

DMSI, or the Digital Marketing Skill Institute, is a training institute that provides world-class digital marketing courses. Their offerings are designed to be comprehensive and highly effective, standing out as some of the best courses available anywhere in the world. Not only do they cover a wide range of digital marketing skills, but their courses are also globally certified, so the skills you acquire are recognised and valued internationally.

What is your role at DMSI?

I’m an Email Copywriter at DMSI, I specialize in crafting compelling and engaging email content for their marketing campaigns. In this role, my focus is on creating emails that drive customer engagement, conversions, and brand loyalty. For those unfamiliar with email copywriting, it involves writing persuasive and informative content for email marketing purposes. It aim is to captivate the audience and prompt desired actions. Individuals looking to learn this skill should understand the importance of understanding their target audience, mastering effective storytelling techniques, and optimizing emails for deliverability and engagement.

On a scale of 1-10, how well will you say you’ve applied what you’ve learned so far?

On a scale of 1-10, I would rate myself an 8. I chose 8 because I am continuously growing, and there are always opportunities to learn new things in the field and collaborate on various projects to achieve specific objectives set by the organization.

What is a special project you’ve worked on since you joined DMSI?

Every project I’ve worked on as an Email Copywriter at Digital Marketing Skill Institute has been special, as each one has provided an opportunity to learn and apply the skills I gained from the training. However, if I were to highlight one in particular, it would be my first-ever drip campaign. This project was significant because it allowed me to put my knowledge to work in a real-world scenario, developing a series of automated emails designed to engage and nurture leads over time. It was a challenging and rewarding experience showcasing the effectiveness of what I learned at DMSI.

What advice do you have for someone considering taking a Digital Marketing Course?

Okay, for someone considering taking a Digital Marketing course, my advice is to trust the process. Learning digital marketing skills can lead to better job opportunities and career advancement. So make sure you follow the guidance of your course instructors and coaches closely, and you’ll set yourself up for a successful career in digital marketing.

DMSI has a comprehensive digital marketing certification course, can you tell us more about it?

Yes, Dmsi offers a comprehensive digital marketing certification course. I have checked out the modules, and I can confirm that they are packed with valuable content. The course covers a wide range of essential topics, from Digital Marketing Fundamentals, Email Marketing, Search Engine Optimisation, Google Ads, Lead Generation, Social media marketing, and WordPress Website development. Each module is designed to provide in-depth knowledge and practical skills. I will recommend it to anyone who wants to learn about digital marketing any day, any time.

What can individuals expect if they apply for the DMSI program to learn digital marketing?

Individuals who apply for the DMSI program to learn digital marketing can expect an incredible amount of value. The course offers a comprehensive, yet easy-to-understand curriculum that covers all aspects of digital marketing. Additionally, participants will have access to high-paying global job opportunities and a team that will guide them on the appropriate way to apply for jobs. Also, you will learn how to prepare CVs, create an online portfolio, establish a professional LinkedIn account, and prepare for job interviews. I went through all of that to secure the job I currently have. With the skills and knowledge you acquire, you are on the path to success in the digital marketing field.

Will you recommend the DMSI program? And why?

Absolutely, I would 100% recommend it. The reason is simple- value. You will get value for any amount you pay to take the course and also learn how to become a good digital marker and excel in the field. The training is highly practical, and the modules are rich and detailed. So yeah, I will recommend it.

Thank you for doing this with us

We wish you well in your career journey and don’t forget “the sky is your starting point”, so yeah, see you at the top FOLA

Thank you, Azeez for doing this with me, see ya later, bye.

To connect with Fola Adefolawe

On Linkedin: Fola Adefolawe

Interested in our Digital marketing course program?

Do you desire to have a similar testimony to Fola’s testimony? Hurry and check our website Digital Marketing Skill Institute or click here to learn more about our digital marketing training courses and other programs that we offer.

In this course, our coaches are ready and prepared to give you practical knowledge in digital marketing that when implemented, you will be surprised at how much profit you will be making.

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